Electricity business movie Market burning money war is tantamount to digging grave?

Oriental Network March 13 News: A low price of electricity dealers compared to the "movie Grave Digger" Long Weibo, these days sparked controversy in the industry. Industry people with just the past Spring Festival schedule as an example, that "days will be Lions" row is "Wolf totem" 2.5 times times, it is because the electric dealers subsidize commercial blockbuster extrusion film caused. The participation of the electric dealer has brought about a cheap and convenient consumption experience for the viewer, and has been accompanied by the controversy of how to merge with the traditional industry.

As a result of the electricity quotient subsidy, many viewers at the moment to see a movie only need to dig about a lunch money. The original price of more than 100 yuan 3D film, 9.9 yuan, 19.9 yuan can see, the electricity dealer's ultra low price movie ticket, already became many people's view shadow first choice. Data show that the year of the Sheep Spring Festival, the public comments and the United States Regiment two enterprises at least 200 million yuan to subsidize film ticket promotion. And lunar 330 million yuan at the box office, the cat's eye on the "claim" of 100 million yuan, which means that the day, the price subsidy to 30%. Recently, low price tickets intensified in the past women's Day, a number of electric business platform launched 3.8 yuan ultra-low price, or even 0 yuan to see the film also appeared. Low fares will attract a large audience to the cinema.

However, some people are not buying it. The current price competition for electricity dealers is very similar to the ultra-low-priced sales of audio and video products in American supermarkets, while the latter is regarded as a "grave digger" in the audiovisual market, a long microblog said. 20 years ago, the sale of audiovisual products almost became the economic growth point of all the big American production companies. In order to attract people, some big supermarkets sell audio and video products at a cost of one-third. With the sale of low-priced audiovisual products in supermarkets, traditional video stores have closed down. Ultra-low prices allow consumers to form a "psychological inertia", the price of audio and video products will lead to a slight increase in sales plummeted. After becoming a single sales platform, supermarkets began to push producers to supply at lower prices. The production company realized that the practice of allowing supermarkets to sell cheaply was a curse.

This case with the current electric dealer launched ultra-low price tickets, many netizens sigh for "God Synchronization." Insiders have also expressed deep concern about ultra-low fares: the electricity dealers in the subsidy on the Chase hot films, in fact, squeezed more literature, small audience of the film's living space. There are comments that should refer to the Mature network payment scheme, the network subsidy to regulate, to avoid a simple "price war", so that film production institutions, cinemas, electric dealers can benefit from this new sales channel.