Electricity business PK Fake, where to go?

Micro-signal: Zhang Jianseng

Recently, Tencent technology burst into the United States, Beijing-east and other electric platform suppliers Cheung Peng Heng industry to counterfeit price problems, and once again put the issue of electronic commercial fakes in front of the public; Although Jing-dong, poly-Mei to the supplier to take the shop, the punishment of the measures, and for the http://www.aliyun.com/zixun/ Aggregation/3860.html "> Consumers to provide return services, but the problem of electronic commercial fakes, parallel imports from the front into the consumer's eyes."

The problem of fakes is prevalent in Chinese society, fundamentally said that the system and social environment is not perfect is an important reason, but for enterprises, in the absence of fundamental changes in the social background, itself become the last barrier to avoid the problem of fakes. The electricity merchant created a kind of model that trades before the consumer and the kind contact, the infinite expansion product increased the consumer to recognize the fake ability.

The problem of "fakes" in the Electronic Business platform is focused on two aspects, one is unable to get the channel authorized products, the product itself "true and false" can not be judged, because the manufacturer does not give the enterprise authorization, from the legal point of view will be "fake", such as Casio once in this way to sue when, Jing Dong and other electric business enterprises; The open platform accepts that the merchant is settled, the supplier's audit is mainly samples and qualification, the information can be obtained very little, the problems are basically after sale, and the Electronic Business platform Audit system is not sound, information is not comprehensive, resulting in the supplier of the form of control is greater than the essence, but also a way to evade legal risk, This is actually a manifestation of irresponsible consumers.

In addition, some of the electric platform has deliberately "water" suspicion, especially for some of the products can not be authorized, such as luxury goods, in order to enrich the product system, to win the attention of consumers and short-term sales interests, to relax the audit of suppliers, resulting in the proliferation of fakes, parallel imports.

In the dual mode of proprietary platform, any kind of industry can not completely avoid the problem of fakes, but the current system weakens the responsibility of the electric business platform. Even the platform, the responsibility of electric enterprises is not only to provide the role of product display, enterprises should be responsible for the quality of products sold, in the emergence of quality problems, the first should be responsible for the electric business platform, the electric business platform must be in accordance with the corresponding rules for consumers to provide related compensation responsibility, The Electronic business platform can be followed by the rules of the contract to the supplier's responsibility, at the same time, the regulatory authorities also need to double punish the electric Business platform and enterprises, through consumer compensation and supervision and punishment to form a binding force on the electric platform, prompting the electronic business platform to more stringent audit suppliers, the real users in the first place, this can also reduce the electronic business platform deliberately The probability of "draining".

In the absence of social mechanism, the electric business platform to avoid fakes completely is unrealistic, but as the parties to the transaction to do is to take their own responsibility, the electric business platform in this process has an unshirkable responsibility.