Electricity dealer again dozen price war: This side 0 yuan buys that side to shout parity

Commercial newspaper reporter Aoxiangfi

Chongqing Business News Borrow shop Celebration Day, Xun, easy to buy, Gome online and other http://www.aliyun.com/zixun/aggregation/34467.html "> Electric business giants have played a price war." Yesterday, Tesco announced that the 18th store celebrates "0 yuan purchase", Xun launched a one-month "parity" activity, Gome Online also launched a whole category of 50 percent discount activities, in order to eat more cakes, the electric business giants have resorted to all the tricks.

Yesterday, Suning easy to buy announced, easy to buy 2013 first "0 yuan buy" will be 18th this month, the store officially opened. The introduction of easy to buy, and last year, compared to 0 yuan purchase, this year will be the main succoured electrical appliances category, including daily, department stores, beauty makeup, mother and child, books, Life electrical appliances, OA office and other 7 major categories, more than 1000 brand manufacturers authentic direct supply. Easy to buy, said it will be easy to buy a full force of the whole category of market expansion, and started the first "daily necessities" price war. In the book category, Suning will continue to buy a full network of brand-wide participation in the model, activities, how many back to buy, return coupons to the general and other concessions.

Commercial newspaper reporter also learned that this month 18th will be gome online anniversary celebration, Gome online launch of "massive low-cost 50 percent" and other promotional activities, including large household appliances, 3 C, life Kitchen, maternal and child and department stores supplies low to 50 percent. Gome Online related Responsible person introduction, in the anniversary celebrations, not part of the category in the promotion, but the whole category has been involved, in addition to a large number of goods low to 50 percent, but also the introduction of "full Li minus + full stand back" double preferential measures, we have 1999 yuan reduced 200 yuan, the maximum reduction of 800 yuan Life Kitchen Health full 499 yuan minus 50 yuan, full up to reduce 400 yuan.

Coincidentally, Xun also recently launched real-time parity, to ensure that the lowest price of activities, if you can buy a return. Xun announced 11th this month, for Suning Tesco and Gome online and other mainstream electricity business website, starting from the same day to start a one-month "price Terminator" of the insured action. Specifically, the Xun will be in one months time, comprehensive tracking suning easy to buy, Gome online and other mainstream electricity business platform commodity real-time prices, real-time price adjustment, to ensure that its participation in the price of hot commodity prices in the mainstream of the platform for the lowest price, as the previous Gome, Suning have announced the line on the same price, In this way, the price range even covers the offline stores of the two electric retail enterprises.