Electricity Dealer price war consumer has no benefit

Electric business since the war, out of stock, price, the ratio of chaos, electricity quotient rookie and the old Channel competition staged "War of words", consumers in the end is being teased, or really benefit?

Reporters through the comparison site found that most of the goods after August 15, 16th, after the low price sales, has been revised to raise prices, and the line under the same price is also a certain moisture.

Reporter according to the hot list of hao123 shopping, random sampling television sets, washing machines, air-conditioning models to compare prices, and then through the box price trend of comparison Network chart contrast, found that most of the list of goods after August 15, 16th, after the low price sales, has been revised prices.

With Siemens (SIEM EN S) k k 22f57t I refrigerator for example, Gome Online Mall from August 15 the lowest price of 3399 yuan, up to August 19 of 3999 Yuan; suning easy to purchase from August 15 only need 3749 yuan, August 19 to 4099 Yuan, Jing Dong also lifted 3997 yuan from August 15 to 4099 yuan yesterday. Gome's online mall and Beijing East have since issued rebates to cushion, but several others have not yet taken action.

and online store, Suning above products priced 4499 yuan. After a bargain, the price of journalists and salespeople fell to 4199 yuan and returned 100 yuan in cash coupons.

From the data, the "price war" goods fall far less than the high-level "war of words" good-looking, and consumers have not much interest in comparing which price is low, take "vote with the foot" to sacrifice the flow of data.

Browse Quantity Statistics Website A lexa shows, as of 19th Noon Jingdong Mall ranked 52, the flow rank drops 21, Suning buys the rank 151, the traffic rank drops 89, Bowser and the Gome Mall fell 200 and 309 respectively.

Who is the real Black Horse and the winner, still difficult to conclude. and will micro Bo as a press conference scene, Liu, Guoqing, Li bin as half of the entertainment circle of people, has successfully put the electric business war mercilessly hype A, make "people toss".

According to CCTV, online purchase of some of the goods after the price reduction, some consumers choose to return in the physical store to buy goods, and instead of the online order, because several war businesses are online and offline two channels, is equal to the left hand goods sold right hand, this may be the merchant did not think of it beforehand. (Reporter Wangxiaoxing)

Side Report

Beijing East price war total singular only for store celebration Day Two-thirds

The internal news from Jingdong Mall said that Beijing-east UV (means to visit a site or click on a news of the number of different IP addresses) over the "6 18" store celebration promotions, but the conversion rate is not high, the actual performance is better than usual but compared to June a lot worse. Perhaps just to the consumer from the line down to the line, Jingdong Mall launched a "mammoth" for line under the price of different suning appliances (002024, shares bar) (002024. SZ) of the "war". At present, Jingdong Mall seems to have reached a preliminary eye-catching strategic objectives, and Suning appliances and Gome (00493. HK) is also starting to accelerate the integration of the line below.

However, the internal news from Jingdong Mall said, Beijing East UV (refers to visit a site or click on a piece of news of the number of different IP addresses) more than "6 18" shop celebration promotional season, but the conversion rate is not high, the actual performance is better than usual but compared to June a lot worse. June 18, Jingdong Total Day sales of about 1.2 million single, of which the self-employed business of about 800,000 single, POP (shop head furnishings) platform about 400,000 single, and August 15 total singular about 800,000 single, of which the self-employed business about more than 600,000 single, POP platform about 170,000 single.

"In the final analysis, the price war contributes to the media effect. "People familiar with Jingdong said that the electricity category August 15 about 30,000 single, usually about 10,000 single," more important is that everyone electric stunt on the driving of proprietary business. "Beijing-East weekday self-employed business about 400,000 orders."

Suning Appliance has not disclosed specific data, suning easy to purchase also only announced that, since August 15, the daily traffic, sales have 10 times times more than the growth. (Xu Jieyun)