Electricity dealer price war Express unexploded hasty sell authenticity is questioned

By Jingdong Mall, when, Day Cat, Suning and other industry bosses jointly launched the "Most fierce price war", although the number of business participation and promotional efforts are beyond the past, but the reporter investigation found that this round of http://www.aliyun.com/zixun/aggregation/ 34463.html "The price war of > Electric dealer is not like the previous" double 11 "let Express company burst warehouse.

In the last year, "Double 11" promotional "torture", "four to one Tatsu" and other mainstream express to the electric dealer's large-scale promotion of the proposed response to the law, but in the face of the so-called history of "the most fierce price war", it has no useful.

Yun Tatsu Courier related to the person said yesterday that the price war on the wheel of the express industry has little impact. Last year, "Double 11" promotional, express and weekday compared to an increase of nearly 60%, the company needs 24 hours of work, even the second line of employees are put into a front-line help. But from the beginning of the May price war, to now more than half a month, express volume did not increase significantly.

Yuantong Express relevant responsible person also said that from the statistics they received, the recent increase in the volume of goods, the range of about 10% of the normal range, will not appear to burst the warehouse.

A large network of courier also told reporters that this round of price war, its working hours adjusted to 8 o'clock-18, the daily delivery volume compared with the previous only slightly increased, the increase in 10 alone or so. At the same time, the daily delivery of goods to the site distribution vehicles, because the bulk of the goods for small appliances, accounted for a larger volume from two to three, but compared with last year's "Double 11" promotional, distribution smooth, temporary no risk of a burst.

Bowser Network vice President Pengliang said, just spent "51" traditional sales season, consumer desire will appear phased weakening, which also allows the actual sales of businesses did not reach expectations, "sales will not naturally affect logistics."

Analysys analyst Shou sent that, compared with last year's "Double 11", the price war is a number of business intervention, several electric dealers will be dispersed logistics pressure, will not appear last year "double 11" when the logistics pressure is relatively concentrated phenomenon. Moreover, the electricity dealers seem to have some hasty preparations. The history of the "most fierce price war" although the various families have said that will invest heavily in sales, but most of the hasty challenge, to create a promotional atmosphere is not enough.

In the industry's view, although the so-called "the most fierce price war", the major electric companies have declared "the cost of letting", but the logistics distribution does not appear to allow the extent of the increase, can not help the industry to the authenticity of the promotional efforts questioned. One industry personage thinks, "this subsidy, let such way of promotion although seemingly very fierce, but the electric dealer does not have in each commodity explicit marking subsidy quota." This means that the major electric companies, although shouting concessions, but the actual amount of money to invest in the promotion, is still an unknown. (Wang Museum)