Electricity dealer price war first day flow did not see "blowout" data or save the fishy

"6 18" Jingdong Mall promotion yesterday as promised, the major electric dealers at the end of the promotion issued "victory". Unlike in previous years, the day did not suddenly appear flow blowout scene.

Yesterday's big increase in orders

Yesterday five or six o'clock in the afternoon, the big electric business enterprises began to release 6 18 the day of the victory.

Sales promotion, Beijing East said, as of 6 o'clock last evening, Jing Dong ten Years Shop "old Liu Special" 18 hours of effective orders have been refreshed June 17 full day records, close to 2 million single.

In addition, Suning Tesco executive vice president also issued micro-Bo said that as of 5 o'clock in the afternoon orders total increase last year 350%.

According to the Beijing-east data, its mobile phone category is the most eye-catching in the whole category, June 18 sales of 10,000 units per hour, the total number of mobile phone sales are expected to exceed 200 million yuan. Cat data also shows that the promotion within 10 minutes after the special price 7300 yuan 60-inch sharp color TV sold 200 units.

Electricity Dealer's flow rate is flat

Yesterday, NetEase's Hui-hui Network released the third party comparison data. Statistics show that as of 18th 3 o'clock in the afternoon, Jingdong, Suning, Xun, Amazon, when the various war dealers traffic changes (relative to the 17th 3 o'clock in the afternoon traffic changes) were 36%, 49%, 61%, 20%, 12%. These data are relatively flat and do not occur in the same blowout phenomenon as in previous years. With the June 18, 2012 traffic in the mall compared to 17th, Beijing East, suning traffic growth has reached 114%, 175% respectively.

The industry has a view that the large increase in orders but the smooth flow behind the "fishy", questioning the actual data.

"This year's price war is not concentrated at one point in time, but stretched throughout the June." Into the June major business promotion began, and in 17, 18, 19th to form a small climax. "Hui-hui network product Director Yan said.

Related

A Amoy Net: Price war still has "false fall"

A few days ago, a Amoy network of a report revealed the June Electric business big promotion of a variety of "false action."

According to a Amoy network monitoring, Jingdong first price after the category mainly concentrated in the brand watches, brand bags and automotive supplies, such as high profit category. Amazon concentrates on automotive supplies, kitchenware and 3C digital appliances. Suning easy to purchase is concentrated in large household appliances, women's shoes and maternal and child supplies.

Jing Dong, suning and other electricity Shangjun denied "false price".

However, yesterday, a netizen posted a screenshot of QQ chat, an electric trader in the internal QQ group in the face of "price problems" of the merchant's mad. "Today is the problem of parity, I have an account in mind, please do not open your mouth to any resources." "(Liu Xia)