Electricity dealer price war into dog blood publicity show

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Wang

It's not a war, it's a dog-blood show that grabs the attention of users.

Jingdong Mall CEO Liu publicly announced on Weibo, to play an unprecedented price war.

Whether it is electrical appliances and 3C-oriented electric business, or the larger independent electric business, Jingdong is the largest, the face of the electric appliance business The biggest suning, line of the next model of the battle will come, but no one thought that the decisive battle came so suddenly, so fast.

The price war has completely stirred up the traditional giant Su Ning and Gome's morale, the former two of the opponents in order to fight the Beijing-East unexpectedly hands.

From August 17 onwards, Suning in the nationwide 1700 stores synchronized "National Benefit war", for all commodities, synchronized start this year's largest promotional. Gome is also lonely, gome more than 1700 stores nationwide adjustment prices, straight break the net price, the entire line of products lower than Jingdong, and said that welcome consumers on-site parity, if higher than online prices, store timely price adjustment, to ensure lower prices.

This time, the protagonist of the story "East elder brother" but disappeared in everyone's view.

Liu last week on Weibo "to expand the price war to the full category next Monday", but by Monday morning, "East elder brother" has deleted its microblog.

Amoy nets use "pit dad" to describe this game mainly in Beijing, East, Suning and Gome between the launch of the price war. According to the data of a Amoy net, Jingdong Mall 15th a total of 397 commodity prices in the war on the six major consumer shopping mall in the highest price, accounting for all the network of the most expensive products 35.9%, this data in all of the consumer price war in the forefront of the business, more than the second full more than a total of nearly 200 pieces.

Amoy NET also monitored the price war after the whole network of large household appliances commodity data, data show that after the price war, the whole network more than 13,900 commodity prices began to rise, the average increase in 0.74%, the average price rose 22 yuan. In all products, the price of LED TV, washing machine is the most obvious.

Statistics show that Jingdong and suning easy to buy goods in the same model of small, the lowest category, each in the sale of more than 40 models, only one of the same.

Although both are in the so-called price of the lowest, but in the goods are not the same situation, the Beijing-East Suning War is only a public war qin, separated from the air.

For the duration, the price war is a "cop-out".

Liu is the hooping of manipulating public opinion. This battle is called "beat" model, although not much benefit to consumers, but to earn enough eyeballs, Jingdong and suning do not know how much advertising costs.

In a "price war" with limited price on both sides, both sides of the war both announced their own victory in the price war on Weibo, which is somewhat micro-blogging and never give up.