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The 51-year price war has not evaporated, and a new round of price wars has exploded in the electricity business. The scale of the price war is unprecedented, there are currently including gome (micro-blog) online Mall, Dangdang, Day Cat Mall, Suning easy to buy, Jingdong Mall, including the 5 major electric dealers. Let the intensity is quite large, and some more to "refresh the whole network low price" as the slogan. (Source: Southern Metropolis Daily Network)
5 major electric dealers involved in price war
May 7, days of the Cat Electric City announced that the first time to subsidize the business to support the platform for businesses to play 3C digital electrical price war, subsidy reached 200 million yuan.
May 8, Jingdong Mall said to take out 500 million yuan on home appliance products to promote; May 8, Suning Tesco announced that this month 16th-18th launched the "E18 May season" large-scale promotional activities, plans to invest 2 billion special supply and 400 million concessions.
May 10, Dangdang announced and a Amoy network to achieve cooperation in order to enable consumers to experience the price comparison function of Dangdang's prices, and at the end of this month, the book, 3C launched a new round of price war. May 10, Gome Online Mall announced that the full start of the "Refresh the whole network low price" of a new round of promotions ...
Within a short period of 4 days, including Gome Online Mall, Dangdang, Cat Mall, Suning easy to buy, Jingdong Mall, including the 5 major electrical companies involved in the price war collectively.
Average discount rate of goods will reach 75 percent
According to a Amoy network of the latest monitoring shows that nearly a week in the 3C digital and electrical goods have more than 1.50,000 product prices range from 80 percent to 65 percent. Search on the Internet more than 10 popular appliances, digital products can be found that each business has some of their own price advantage of the goods.
A Amoy network of testing data shows that from the middle of April 3C digital and electrical goods prices continue to decline, at present, the new round of the price war is more extensive, the top three of the electric business giant participation, is expected in the next two months, including air-conditioning, television, refrigerators, washing machines and other commodities will continue to lower prices. And as the price war continues to deepen, the average discount rate for 3C digital and electrical goods is likely to drop below 7.50 percent.