Electricity dealer price war suffering upstream supplier orders bursting employees mad

In the http://www.aliyun.com/zixun/aggregation/35853.html "> Book price war Let publishing house headache of 0 channels of contention in the 3C home appliances field again." Reporters yesterday found that in the "history of the most fierce price war" behind the electric business and suppliers are also playing a dark war. In addition to the huge increase in orders, "channel promotions, manufacturers to pay" so that suppliers have the suffering speech. In the industry's view, the relationship between the electric business and suppliers may be deteriorating with the "price war".

Orders are bursting, employees are freaking out.

Orders from a single one hundred or two hundred to three hundred or four hundred units, the frequency of shipments from the average weekly upgrade to almost daily, a personal computer production business department head Miss Luo really appreciate the "price war" brought about by sales growth. Miss Luo, who is supposed to be off work 6 o'clock every night, has been working overtime for 3 consecutive days to 8:30, and her job is to deal with the orders of Jingdong Mall, Suning and cat platform merchants and other customers.

In fact, in order to Loche the size of the company, the Electricity business platform promotion brought about by the flow of growth is only a potluck. But unlike in the past, the big electric dealers at the same time in the 3C digital and large appliances in the field of price war.

"' 51 ' before, our company all responsible for E-commerce customer supply chain colleagues in a meeting with a layout." Now, the people responsible for the sales of electrical dealers must be a good order before 3 o'clock in the afternoon, so that our follow-up work can be completed on that day. Miss Luo revealed that if the next single later, the storage and Transportation Department in the delivery time will be busy until the next morning.

It's hard to earn money by channel

The "biggest price war in history" has much more to do with manufacturers than "overtime". In addition to the surge in shipments, more and more ruthless "lower prices" more let manufacturers distressed. "Now the appliance business enterprises are in the price, for suppliers, are overdrawn resources, get eight points of income, so the supplier of the current market will be relatively cautious." "Tcl E-commerce Company deputy General manager Liu Wenwu said. In the industry, the "evaporation" of the two points, is the electricity business enterprises to the channel "squeeze" results.

According to a department store brand owner revealed that "channel promotions, manufacturers pay" is actually a guild. "As a whole, about half of the amount that companies claim to benefit is needed by suppliers." But ' half ' is only a proportion of the whole, the specific who bear the amount of concessions, but also to see channels and suppliers of the right to speak. "The big brands are less likely to bear the difference, and some of the best-known brands don't even have to pay for price wars," the person said. And the lower the visibility, the smaller the brand, the cost of being transferred will be higher. "This is actually the game between the channel vendor and the supplier." ”

0 in relation to the hidden danger

In the channel business, the price war, the supplier with the "profit-making yell" is volunteering. "Suppliers can make money at other times and continue to make money on the platform in the future, which is enough." We do not guarantee that suppliers will be profitable at any time. "said one of the executives at the platform. This kind of argument also obtains the home appliance observer Liu Buzhong approval.

But unlike in the past, the price war is unprecedented in scale. Liu Buzhong that from this month, the electric business enterprise in 3 C, Home appliances field price war has begun "normality", and will continue to the electric business industry big pattern formation. As a result, suppliers ' profit opportunities will be greatly reduced, and 0 will continue to deteriorate, a situation that may take several years to ease.

Liu Buzhong also said that now 0 for both sides are facing double deficit problem, but this is not the most terrible situation. In the future development process, the uneven profit level of both sides need more attention of enterprises. "If 0 is a sustained loss for both parties, and another constant profit, it is an unhealthy 0 supply relationship." No matter is the channel business or the supplier, now all should work diligently to explore a mutually beneficial road. ”