Electricity dealer price war suspected fraud

The "Electricity merchant price war" has caused the government supervision Department to attach great importance. Reporter from the National Development and Reform Commission price supervision and inspection and antitrust bureau to understand that, the Commission has recently been to the electricity dealers "price war" launched an investigation, the NDRC Price Supervision Bureau preliminary investigation that the price war process, there are electric business promotional activities suspected of fictitious price, fraud consumers.

Yoon) yesterday evening, for the development and Reform Commission price Supervision Bureau to investigate the promotional activities of electric dealers suspected of fictitious price, fraud consumers, Jingdong Mall in response to the micro-blog, said that will be a summary of the promotion of electricity sales and reflection, and admitted that not fully meet the "0 margin" commitment to consumers, to apologize. However, netizens found that the BoE used to make an apology statement is not to provoke the price of the wartime "large" (fans of the micro-blog account) but the August 21 just registered "trumpet."

Yesterday, the National Development and Reform Commission announced that the "price war" has launched an investigation, the NDRC Price Supervision Bureau preliminary investigation that the price war process, the sale of electricity dealers suspected of fictitious price, fraud consumers. 7:33 last night, Jingdong Mall issued a statement of apology through Sina Weibo, said: "Although we have invested a lot of promotional resources, to do in the promotional period of the overall total for negative profit margin operating to give back to consumers, but found that there are still a small number of large household electrical appliances do not achieve the consumer zero margin commitment , and because of the technical and operational difficulties and real-time volatility of prices, it is not possible to achieve all large household electrical appliances at the same time all the lower than the commitment of the competitors. ”

Before this, it is noteworthy that the Beijing-east issued an apology statement, although the official certification microblogging, but not the issue of 8 15 price war Manifesto "Jingdong online Mall", but only on August 21 issued a micro-blog only more than 100 fans of the "release of Jing-dong."

This detail attracted the attention of insiders. Donghuaian, founder of the Gathering network, said that the marketing war, to win eyeballs, save a large amount of advertising costs. and touch control Technology general manager Chenhao Zhi Blunt: "All help turn around, as one of the official account of Jingdong, only more than 100 fans can not be justified." If you swear on the day with a large, "sincere apology" when the use of small to become a practice, and then no one to tell the truth! "Price war Four" counts "

The fictitious price is higher than the original price. Three electrical appliances dealers have fictitious original price behavior, that is to say, the actual promotion price is higher than the previous 7th trading in the lowest price. The failure to fulfill the "0 margin" commitment to Beijing east has said that all electricity will be in the next three years to maintain 0 gross margin. However, the relevant department spot checks found that some products even after the promotion of the highest gross margin also reached 10%. Indicate that no goods are actually a large number of users reflect the business shortage serious. Some manufacturers promise to sell goods at low prices, but the online shop is marked without goods, and the actual survey results show that the warehouse actually has inventory. Coincidence of goods less in the price war, several businesses of the product overlap is very low. Some of the sales promotion of the product is exclusive, other businesses do not, so there is no way to compare their previous commitment to the price is the lowest price.

Investigation details

Investigation shows existence of fictitious original price behavior

Reporter recently learned from the authoritative channels, in the event and caused a high level of concern, the relevant departments sent three working groups to three enterprises have been investigated. The NDRC is still talking to several electric dealers about the price war.

It is understood that the development and Reform Commission to investigate the three major electric dealers in the "price war" exists in the main problem there, the fictitious price is higher than the original price, not to fulfill the prices promised and the actual goods, but in the shop shows no goods, fraudulent consumers.

It is understood that according to China's relevant laws and regulations, the so-called original price of goods in the promotion of 7th before the lowest price of product transactions, the relevant departments of the investigation shows that there is a price war in the process of the existence of fictitious original price behavior, that is, the actual promotional price is higher than the previous 7th

In addition, Jingdong CEO Liu said on Weibo that all electricity will remain 0 gross in the next three years.

However, the relevant departments spot checks 15 kinds of products show that the gross margin of these products up to 4%, up to 22.43%, even if the highest gross margin after promotion to reach 10%.

The specific conclusion and the amount of fines have not yet been determined in addition, some manufacturers promise to sell goods at low prices, but the online shop is marked with no goods, and the actual survey results show that the Merchant warehouse actually has inventory.

Others sell their products exclusively, and other businesses do not, so there is no way to compare their previous commitment to whether the price is the lowest price.

It is understood that the matter within a short period of time will not have a specific conclusion, according to the investigation procedures will also experience hearings, informing and other procedures. No specific conclusions and fines are yet available. However, the relevant departments have indicated that they will act according to law.

The relevant government officials also told reporters that normal market competition should be encouraged, but online sales also have to comply with the norms can not deceive consumers. According to the Beijing News

News background

The price war is referred to as "light and rain."

In mid-August, Beijing-East, Gome, suning three major electric dealers launched a price war.

August 14, Jingdong CEO Liu the first in micro-blog said, Jing Dong everyone Electricity "three years 0 gross margin", all of us electric guarantee than the Gome Suning chain cheaper than 10%, will send staff stationed in Suning Gome store. and directly to the United States, suning as opponents. Since then Suning, Gome have to challenge. The move aroused widespread public concern. Suning Tesco executive vice President Li Bin response, "Suning easy to buy all products prices must be lower than Jingdong, any netizen found that the price of suning is higher than the east, will immediately adjust prices and pay." ”

But since then several media reports confirmed that the so-called price war is "Light thunder and Rain", "consumer".