Electricity dealer price war suspected fraud

Morning News reporter Yinliqin (material picture)

Jingdong Mall apology: Although we put a lot of promotional resources, do in the promotional period when everyone in the overall negative profit margin operating to give back to consumers, but found that there are still a small number of large household electrical appliances do not realize the commitment of zero margin to consumers, nor the realization of all large household electrical appliances at the same time all the lower than the commitment of competitors. Jingdong Mall to the above not fully comply with consumer commitment to the behavior of deep apology.

Suning easy to Purchase response: Suning actively cooperate with the National Development and Reform Commission investigation, overall, suning strictly fulfill the double replenishment and other promotional commitments. Objectively, in the actual implementation of promotional activities There are some defects in management, Suning will be in accordance with the relevant requirements of active rectification.

Morning News reporter Miaoshari

August 15 Jing Dong CEO Liu a micro-bo set off the price of electricity dealers, and eventually led the government authorities to investigate. According to CCTV reports, the NDRC Price Supervision Bureau has launched a survey of electricity prices, the initial view of the electric business promotion of suspected fictitious price, fraud consumers, and will be Jingdong Mall, Gome and Suning and other penalties. Yesterday, Jingdong Mall on the official micro-blog on the failure to fully fulfill the consumer commitment to the behavior of public apology.

NDRC asks electric dealer to rectify

The government-related departments of the three-way to Jingdong Mall, Gome and Su Ning carried out a survey, asking about the price war, found that there are many problems in the promotion process, including the fictitious original price is higher than the original price, did not fulfill the pricing commitment, fraudulent consumers (such as shop shows out of stock,

The director of market supervision of NDRC Chanda yesterday in an interview with CCTV said, has been according to the procedure to the Jingdong and other electric dealers informed the inspection found that the problem, and clearly require the enterprise targeted rectification. Chanda said that the E-commerce industry is a new industry, the price is not standardized and other issues, will carry out a special investigation, the development of the corresponding E-commerce price behavior Guide to further standardize the online transaction price behavior.

Sales profit margin up to 10%

According to the relevant regulations of our country, the so-called commodity price is the lowest price of the product transaction within 7th before the promotion. The survey showed that in the electricity dealer price war, the actual promotion price of the electric dealer was higher than the lowest price of the 7th transaction before the promotion.

The electric business World War protagonist Jingdong Mall CEO Liu Bo said, the next three years, all the electricity to maintain 0 gross margin. And the state-related department of 15 products show that the minimum gross margin of 4%, up to 22.43%, even if the highest gross margin after promotion to reach 10%.

Some electric dealers fictitious original price promotion

Legal personage Zhao Occupation said, "The Price Law" 14th stipulates: The operator may not use the false or the misleading price method, lures the consumer or other operator to carry on the transaction with him. The electricity dealer violates the above law, belongs to the National Development and Reform Commission's supervision scope. and the electrical appliances in the promotion of shouting "the lowest price", but in fact not fully realized, this is a false propaganda, belong to unfair competition. In addition, there is the problem of fictitious original price. such as the original price of 100 yuan dozen 30 percent after the price of 30 yuan, and in the promotion process, the merchant will advance the price to 500 yuan, even if the price 10 percent after playing 50 yuan, but also higher than the original 30 percent price.