Electricity dealers ' price war is getting worse.

The escalating price war in the domestic industry has attracted the attention of the authorities. "At the end of the ' Twelve-Five ' China's network retail to break through 3 trillion, such a scale is the success of the Chi enterprise, but also can be fully realized." But we are not the enterprise to learn from each other, each other, and now still playing price war, mutual attack, if this situation does not change, our business market is not optimistic. Nielinghai, deputy Inspector of Commerce and Information Technology Department of Mofcom, said at the Beijing Fair yesterday.

Nielinghai said that although e-commerce in the domestic development of rapid, but one thing has always let him worried, that is in the online retail market Consumer-to-consumer market share occupies an absolute advantage. In the field of business, even if the larger platform such as Jingdong Mall last year, sales volume has just surpassed 30 billion, this year plans to reach 60 billion, the scale is not big. "In the Ministry of Commerce led the special action against counterfeiting, E-commerce market, fake 99% from the Consumer-to-consumer platform, we hope that through the ' Twelve-Five ' during the two hands, a strong support to encourage business-to-business, business to expand market share, one hand to speed up the enactment of laws and regulations standards, through regulatory standards to standardize the Consumer-to-consumer market ”

And how is the proportion of E-commerce market is healthy and appropriate? It is understood that in developed countries, the ratio of 90%,c2c is usually 10%, and our current ratio is just upside down. Nielinghai that if the domestic market share distribution and the developed countries close to, then the future domestic business market size will reach 8.7 trillion. "Domestic Business-to-consumer itself started late, the development environment is poor, and now the internal friction is serious." And many university E-commerce is to Consumer-to-consumer model to guide students to Consumer-to-consumer platform after graduation to start a business. If we do not change the market concept, corporate development will be blocked, this will be a disaster in domestic e-commerce. ”

Nielinghai's internal friction refers to the largest price war in the history of the domestic industry 7 enterprises spent 5.8 billion yuan in a firefight, of which the cat Electric City announced the cost of 200 million yuan, new eggs and Dangdang investment of 300 million yuan, Beijing east Let 500 million yuan, in addition, in addition to Suning and Gome (Weibo) Online shopping malls were thrown out of 2 billion yuan promotional resources, the recent Tencent holdings of the Xun Network also announced in the 3C to invest 500 million yuan to let and marketing. It is noteworthy that according to Analysys International Q1B2C market Data this year, the above 7 sites have 5 ranked in the top 10, the overall market accounted for more than 60%.

For this status quo, where the customer Prudential product CEO aged (micro-blog), the view is: "Loss is necessary, price war must be fought, and it may take three years to end." At the same time, Millet Technology Chairman and CEO Lei (micro-blog) also made a forecast recently: "Electricity price war will be more brutal." ”

Although no one company is willing to sacrifice profits to do price promotion, but a well-known company responsible for the website to reporters frankly: "In fact, the Ministry of Commerce's proposal is not suitable for the industry status quo, or even a bit of standing talking about the feeling of pain." "In his view, the competition of Chinese enterprises is different from that of foreign countries, the difference is small and the user is sensitive to the price factor." "It can be said that the platform-type electric dealer site users do not have any stickiness, if not the price Shing users, it is easy to lose share." The person in charge is quite helpless to say.

In addition, suning procurement related responsible person added, "not dozen price war is the market behavior, consumers like cheap prices, the market has such demand, enterprises will cater to this demand, as long as not to harm the interests of consumers, not to reduce the quality of service, does not harm the interests of suppliers, have no relationship. This is not the business of their own decisions, to see how the market environment. Enterprises can choose ". At the same time, other people in the industry stressed that the price of electricity business enterprises in many cases is forced to war, is not the intention of the enterprise.

Perhaps for this reason, the new egg net (Weibo) President Zhou Zhaowu, who took part in the price war, put forward the idea of wanting companies to see a light price war. "Business must aim at profit, which is a responsible attitude towards investors and consumers." Blindly playing price war for consumers is only a one-time profit, the long-term may not be in the quality and service to obtain protection, I believe this is bound to be the future development of domestic electricity industry direction. ”