Electricity dealers ' war spreads to upstream suppliers

Xinhua Beijing, August 17 (it channel Zoshengdan) between the price of the fierce, the war also spread to the upstream supply enterprises. Recently, the news that, because the current price played too low, Haier stopped cooperation with Beijing-east. Haier said that Haier officials have never said to stop and Beijing-east cooperation. Jingdong Mall CEO Liu Response, Haier in all large household electrical products accounted for a small, Chinese household appliances manufacturers each brand in the market accounted for not more than 5%, any one wholesaler does not cooperate with Beijing East, are insignificant.

For the supplier's attitude, in the price war on the other side, Suning Tesco executive vice President Li Bin said, Suning appliances (002024, shares bar) and suppliers have many years of cooperative relations, some more than 20 years, there are thousands of suppliers, there has been no business interruption of cooperation phenomenon.

Analysys International analyst Shou sent in the Beijing media It Channel interview, said a part of the enterprise online do not particularly successful, especially some domestic brands, the construction of proprietary channels is not perfect, in order to gain a greater share of the line, they will take a certain preferential measures to foster the electric business platform to fight the price, and eventually bring sales.

Manufacturers call for benign competition

A stone stirred thousand layers of waves, although the news is difficult to distinguish the authenticity of Haier, but there are many enterprises on the price of electricity dealers. Changhong Company Planning Department Minister Radian said: "No matter what kind of business model, the price war between dealers should not sacrifice consumer interests and damage the interests of products suppliers, good market competition order to prevent unfair market competition, China's new E-commerce market order construction has just begun, The relevant government market management department should do proper regulation and guidance. ”

Li, chairman of TCL Group Co., Ltd. said that the price competition set off by the electric trader is inevitable in the market transition period. The net buys becomes the general trend, the price war is the merchant expands the influence, seizes the market share one kind of means, but in the long-term view, the vicious bargain is unfavorable to the innovation and the industry development.

There are also some enterprises, the price of electricity dealers and tough attitude. According to CCTV reported, Hisense Electrical appliances (600060, shares) Co., Ltd. Marketing company deputy General manager Hu Jianyu said Hisense firmly opposed to any channel unilaterally without the principle of playing price war. Hisense will insist on returning to normal prices. If it does not recover, Hisense will take a temporary stop to supply the way.

Price war is a double-edged sword

The United States, Gree, Skyworth and other enterprises in Beijing, said it channel interview, to participate in the electric business war parties have an interest, the current temporary wait-and-see. There is analysis that the price war for suppliers is a double-edged sword, on the one hand to help manufacturers digest inventory, expand Sales scale. On the other hand, the merchant price competition often pays the factory, the excessive price competition means the loss.

Some insiders said that the price war behind all rely on businesses and suppliers of funds to support the huge losses of enterprises, Beijing-East Suning and other such a clamor to depress prices, although won the attention of consumers, but to appease businesses and suppliers are also essential.

Shou sent, because the weight of the line business is different, so the attitude of the price war, some enterprises 10% or even 20% of the sales from the network, they attach great importance to the price war. At present, the home appliance Enterprise implements the performance appraisal, the product sale is the enterprise most attaches importance to. Overall, the electric business channel for most domestic brands still have a great appeal. (Beijing, the IT channel)