On the afternoon of November 27, Jingdong Mall and Bank of China (601988, shares) jointly announced the launch of supply chain financial services to suppliers to provide order financing, receivables financing and collaborative investment and other financial services. Alibaba, Dunhuang Net, Amazon and other electric dealers have dabbled in supply chain finance, the competition of the electric business industry is extending from retail and logistics to the whole supply chain including financial services. A number of industry insiders pointed out that the provision of supply chain financial services, to ease the small and medium-sized suppliers to fund tight, improve the turnover of funds. At the same time, it is necessary to improve operational efficiency, reduce costs and optimize customer experience in order to solve the problem of supplier financing.
BEIJING-East layout Investment and financing business to ease the difficult operation of commercial capital
27th, Jingdong Mall and the Bank of China officially launched the Beijing-East supply chain financial platform. Among them, the financing platform integrates the supplier rating, settlement, Bill processing, network banking and banking and enterprise interconnection electronic channels, to provide suppliers with procurement, warehousing, settlement before, expand financing and other financial services, covering order financing, receivables financing, commissioned loans and other financing.
It is understood that in the traditional business sector, the proportion of samples and inventories as high as 1:8, resulting in inventories occupy the traditional goods circulation industry a lot of valuable funds. Although E-commerce can theoretically achieve "zero inventory", but in reality, most of the suppliers still have to bear the pressure of capital turnover.
Take Beijing Baori Trade Co., Ltd. as an example, the company's monthly supply amount of 1 million yuan, profit 10%, the account period of 30 days, monthly delivery of 4 times, 30 days plus the procedures of the process, about 45 days to get the payment, plus 2 weeks safety inventory preparation, theoretically the largest capital occupation of 2 million yuan, annual profit of 1.2 million yuan, The return on funds is 60%.
Jingdong Mall Financial Development department manager Huang Jun said, through order financing and accounts receivable financing, suppliers can get the payment in advance, speed up the capital turnover, while the entrusted loan financing business, Jingdong is the trustee to provide funds to the core enterprises, the bank examines the merchant's capital, logistics, and loans, Ease the difficulties of capital tension.
Electric dealers set up a "closed loop" to control supply chain by entering into financial trend
The electricity merchant provides the investment and financing service for the merchant, has the certain information superiority, realizes mutually beneficial wins with the bank, the merchant. Insiders pointed out that, from Alibaba, Dunhuang network to the gold and Silver Island, Amazon, and then to the Jingdong Mall, the development of supply chain finance is becoming the electric power business giants to seize market share, the only way to compete for suppliers.
Affected by the international and domestic economic conditions and other factors, some business enterprises cash flow has been a rare tension, the bank has reduced the number of small and medium-sized businesses to credit lines, the entire industry capital chain tight. A number of banks 2012.5 annual reports show that the Yangtze River delta in some areas of business enterprises operating difficulties, resulting in bank overdue loans and default rate increased.
"The advantage of the electricity trader is that it can find out the demand and fill the gap of the bank's small loans." "Guo, director of the China Banking Research Center at the Central University of Finance and Economics.
Analysys International analyst Meng pointed out that the electric business platform gathered a large number of merchant resources, master the transaction information, easy to understand the merchant's capital, logistics, credit status, than the bank alone to save the cost of lending.
Ali financial data show that the first half of this year, Zhejiang Alibaba Micro-Loan Co., Ltd. has been accumulated for small micro-enterprises and network business individual entrepreneurs to put loans 13 billion yuan. The Beijing-east data show that since the February test of the Beijing-East financing platform, the Bank of China has completed 100 million yuan financing for 17 suppliers in Jingdong.
Jingdong Mall founder and CEO Liu said that Jingdong hopes to create a closed supply chain, that is, from warehousing, logistics, loans to the payment of all industrial chain links, are in the Jingdong system to be resolved, to provide businesses with a comprehensive investment and financing business is the establishment of a closed supply chain of important measures.
"Cross-border" financial effect remains to be seen to reduce costs as the key to competition
At home and abroad, many test water financial business, the scope of the Beijing-east, and rarely, caused the industry to its financial strength and wind control ability of the query.
According to Su Yanyan, a senior analyst, said, the domestic electricity business layout of financial services are mainly divided into two models, one is to play a security role, do not have their own funds, but the use of bank funds to lend, such as the Dunhuang Network, Treasure Island, and the other is the electricity dealers directly with their own funds and Jingdong Mall's model is both: In order financing, accounts receivable financing business, Jingdong is the guarantor of the identity of the appearance, and in the entrusted loan financing, Beijing East is the investor side.
Feng Lin, an analyst at the China Electronic Commerce Research Center, said that regardless of the capital strength of Jingdong, the news of the launch of comprehensive financial services could increase the confidence of merchants and investors in the operation of Jingdong, and to some extent, provide favorable conditions for the development and IPO of future enterprises.
Although the financial services provided by the electricity dealers can be the capital pressure for the merchant, but the merchant needs to pay the handling fee, this part of the cost will be passed on to the consumers, and ultimately weaken the price competitiveness of the commodity of the electric business platform. Some merchants have called on the platform to optimize the supply chain by improving operation efficiency, reducing cost and optimizing customer experience.
Beijing Jingdong Third party platform brand luggage shop in charge of Ms. Deng to the Jingdong supply chain in the warehousing services, for example, compared to the merchant to send Express, the product settled in Jingdong Warehouse can improve logistics speed, increase controllability, but because supply and demand often difficult to achieve optimal, and product scheduling cycle is long, on the one hand will produce warehouse management costs, On the other hand, seasonal products miss the most digestible time, forming a product backlog. For the competition for suppliers, the distribution of supply chain finance only plays a subsidiary role in the hope that the Electronic business platform can further optimize the supply chain.