Electricity dealers rob resources better than price war

It is often the most tranquil moment on the eve of a storm, but not for http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business." Because the face of the development of internal outside the pattern, the electric business giants also need to race against the clock.

In order to prepare for the upcoming "Double 11" promotion, or is the second half of the next stage of the most fierce price war, including Jingdong Mall, the cat and other electric giants have acted up. However, unlike the first half of the two huge price wars, this time, the power of the giants of the war shifted the focus to resources. Competition in the beginning, facing two choice is the quality of the brand business. With the deepening of the challenge, the focus of the electric business competition has shifted to the logistics distribution.

High-quality brand and logistics enterprises are not just the end of the competition for the power of the electricity business resources. It can be foreseen that, in the future, all the tangible and intangible resources on the electric power channel chain will be the big players.

Because the field of electrical business is still in a melee state, although the cat and Jingdong Mall and other large electric platform have advantages, but a time difficult to share, this can be bitter need to do the choice of brand and express enterprises. Choose a larger size of the cat, may lose the brand reputation of the better Jingdong Mall, the Jingdong Mall, and is equal to the current country's largest electric business platform against.

Although the choice of problems for the electric business in the field of supporting enterprises is quite a headache, but the electricity business from a simple price war transformation resources, can be said to be a breakthrough in the development of the electric business.

In the author's opinion, compared with the traditional retail, the electricity merchant only uses the more convenient network method to sell the commodity, its attraction consumer's key still is the brand, the service and so on.

At present, compared with the traditional retail sales, the most lack of quality brand resources is precisely. No matter which big electric dealer's website opens, its department store brand is difficult to match with the New World, Wangfujing (600859, shares) department stores and other traditional stores.

From the hustle and bustle of the price war to the pursuit of high quality resources, it shows that the operation of the electric business platform begins to fade to the surface and gradually return to the essence of retail trade. But this is just the beginning, and the scramble for resources should be more intense now that China's online shopping sector is expected to be a force in the US market to rival traditional retailing.