Electricity dealers scramble to sell insurance online insurance is unstoppable

Ma, chairman of Alibaba Group board Chairman Ma Yun, CEO of Tencent, China Ping An (601318, shares bar) president of the "three horses" together to sell insurance has made substantial progress.

Recently, it is reported that the three companies jointly set up an online property insurance company, has now gone through the regulatory approval process, the CIRC is expected to formally release the approval of its preparation. Alibaba Group said that no more information can be disclosed, but the information is not denied.

According to the disclosure, "public Ann Online" will not set any branch offices, completely through the Internet for sales and claims. In the product research and development, will also avoid the traditional car insurance business, and specialized in liability insurance, guarantee insurance of the two major non-auto insurance professional insurance.

Electricity dealers scramble to sell insurance

I understand that online selling insurance is not a novelty. In fact, there are already a number of online platforms to open insurance, including Taobao, Suning easy to buy, Jingdong Mall and so on. Taobao insurance channel as early as October 2011 on the line, opened a Chinese PICC, China Peace, Sunshine life insurance and other flagship stores, Shang covers auto insurance, travel insurance, accident insurance, health insurance, children's insurance, property insurance and so on. Suning easy to buy the insurance channel last August on the line, currently with China Ping ' an, Tai Bao, Taikang Life, sunshine Insurance and other cooperation.

In addition to these online shopping platform, portals such as NetEase also has a special insurance sales platform, and with their own NetEase mailbox bundle, but also from time to time to introduce some use mailbox points for insurance products or lucky draw to send insurance activities to expand its reputation for selling insurance.

Many insurance companies have also launched an online sales platform, and launched a unique online concessions, such as the PICC insurance officials on the internet has "online buy insurance, commercial insurance 15%" words.

The general consensus in the industry is that it is more convenient, more flexible and more efficient to cover the wider population than the ordinary online insurance and telephone insurance models.

Insurance Online is unstoppable

According to incomplete statistics, the 2012 annual insurance industry due to network sales, telephone sales and other new channels generated premium income has been more than 70 billion yuan, although the current network sales accounted for relatively small, but the industry generally believe that its potential unlimited, and unstoppable. Taobao, for example, sold more than $900 million in insurance last year, a figure that exceeded the premium income of more than 20 small and medium life insurers last year.

Industry insiders believe that, since the touch of the "net", online selling Shang compared with the traditional insurance, there should be more innovation. For example, now online has appeared product delivery and return insurance, digital products, such as insurance, this is the insurance company itself according to the buyer or seller's risk requirements characteristics of the development of the species. Before the insurance company prepares the "net", it is best to conduct a full investigation to make the insurance products under the line into an innovative product that adapts to the network sales.