Electricity dealers should get rid of the "limited sales" dilemma

How to get rid of the "limited sales" magic spell, the "Burning Money" and "circle money" of the dilemma, to promote the electric business industry into a benign development, this is "double 11" after the whole electric business industry should reflect on the issue.

Http://www.aliyun.com/zixun/aggregation/30829.html "> Gome Online Mall general manager Handepeng that the electrical business is not" turned out "of the new industry, but the traditional retail business in the form of marketing and process of electronic, In essence, electricity dealers are still in the retail business. The provision of Low-cost high-quality goods and high-quality services, is not the electricity dealers to consumers "favor", but should be the basic attitude and behavior of the electrical business. "The benign state of the electric quotient should be the normalization and general benefit of the low price." Handepeng said, "Limited sales" is a chronic disease of electrical quotient deformity development, the sharp fluctuation of supply chain will cause the operation cost to increase sharply, and the resulting low price instantaneous, have the price to have no goods, have the goods to buy, buy to send not to wait for a series of problems, also can make the consumer's purchase experience drop greatly. And the normal of low price can let electric business enterprise maintain reasonable operation rhythm, effective control cost, so that consumers can buy inexpensive goods at any time. In this way, the electricity quotient and the consumer can realize the double win, the electric business enterprise can enter virtuous circle.

However, it is not easy to achieve low price normalization, it needs the electric business enterprise has the abundant capital strength, the consummation nimble supply chain, the formidable operation ability and the quick strain ability as well as the Solid Resource Foundation, as Handepeng said, relies on the fund "The blood transfusion" only temporarily solves the urgent problem, cannot fundamentally solve the electrical business stubborn disease; Hematopoietic "function of the electrical quotient, to the bottom of the price. "As a dealer in retailing, the ultimate consideration is not who burns money, who is more flashy, but who has a more powerful background, more stable, who has more effective cost control, higher credibility and better service." "Handepeng said.