Electricity dealers to hit price war Forces nouvelles ready to "grab territory"

Enter April, http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war again smoke." Suning Tesco announced April 18-20th will organize large-scale reduction activities, "margin at least 20%." And Jingdong Mall, Bowser network, such as a number of electric dealers, recently also have a promotional plan to be released. Industry insiders believe that, although more than half of the net purchase market share has been divided into several leading enterprises, but the new power of the new entrants can still win more consumers through price advantage.

Suning Easy to purchase sprint year 30 billion sales target

In response to this promotional activity, Suning easy to purchase reserves a value of 1 billion yuan of ultra-low prices of goods. Li Bin, an executive vice president of Suning and Tesco, said that after two years of accumulation and a big adjustment in the first quarter, Suning has been in the organization, system, personnel, supply chain and so on to fully prepare, "it is time to exert force." ”

Suning easy to purchase Market Management Center, Deputy director Min through Sina Weibo revealed that the April 7 night Jindong chairman of the board made a clear launch of the entire network general offensive instructions. "This mobilization is different from the past, not to the discussion of a marketing campaign, is the establishment of the keynote of the year." Zhang always clearly instructed that the annual minimum of 20 billion of the task is not a problem, the team must be full sprint 30 billion. ”

2011, Suning purchase sales of 5.9 billion yuan.

Take advantage of industry control cost opportunity to compete for market

At present, the main market share of the day cat, Jingdong Mall and the Amazon three strong partition, of which the cat leads a large range, accounted for 35%, Jingdong Mall accounted for 13%, and Suning easy to buy accounted for only 2.4%. However, in the industry, Suning easy to purchase and other power suppliers are not without opportunities.

Analysys International analyst Shou sent that when most of the electric business enterprises began to control costs, Suning easy to buy this will help to expand the scale of rapid expansion, narrowing the gap with competitors.

Li bin also said that consumer shopping habits are prone to change, and prices remain their top concern. "Suning easy to buy face the challenges of the rival although in the market share a certain advantage, but also with low price accumulation of user groups and no absolute loyalty can be said, this gives Suning easy to buy to rely on the price lever to come from behind the opportunity. "Tianfu Morning Post reporter Hong Junxin