Electricity merchant "Make festival" economy can keep the ox down?

After successfully creating a "double 11", "Double 12" is coming again. Recently, several well-known domestic e-commerce sites began to promote their new promotional program "Double 12", trying to tell consumers that day, and can catch a "big cheap."

Http://www.aliyun.com/zixun/aggregation/37072.html ">191 billion, Taobao and Cat in the" double 11 "of the turnover, under the support of this number, no one doubts the" festival "economy brought about by the effect. In fact, not only "double 11", June 18, August 15, these few years ago the most prosaic days, now has become a consumer online shopping spree day.

June 18, the first wave of electricity dealers price war this year. What is the important day of the day? The answer is: Beijing East's birthday.

The same is true August 15. This consumption spree is in Jingdong Mall board chairman Liu's mouth produced by the Beijing-East guarantee than Suning, Gome cheap 10%, then the two sides openly on the internet: August 15 This day, to see who the price is low. Even now some consumers still do not understand who the price is lower.

November 11, this year was hailed as "God Stick Festival" Day, this year is the electric business has become a national "online shopping carnival." In the eyes of the electric business, this day even surpassed the Spring Festival and the "11" importance.

A very common detail shows Ali in the "double 11" propaganda to spare no effort. "Double 11" day, Ali will be the country's most media reporter invited to Ali Group's Hangzhou headquarters, in order to allow reporters to support the early morning, Ali's PR even prepared coffee, Red Bull and eye film, such as "Stay Up late artifact", only "10 minutes Alipay total turnover 250 million, The first 37 minutes of Alipay total turnover of 1 billion "such a detailed report."

For the choice of "Double 11", "Double 12" point of time to create a festival, an industry personage analysis that: First, winter clothes sales, clothing, shoes and hats is the absolute main market volume, October to December, winter clothing sales can account for about half of the annual apparel sales. Second, to avoid the end of the year under the line, December is the traditional line of the big promotion time, when the strength of the line is not smaller than the line.

Eric data shows that as early as last year, such as "Double 11" has been created by the "festival" to cover the number of people have exceeded the traditional "51", "11" and other holidays, but it with real consumption to promote the growth and improvement of the electricity quotient, and create a history, change the way people shop.

However, too frequent promotions, the true and false discount, began to let some consumers of the "crazy Festival" boring. After the successful test of water marketing, the electric dealers need to make a more creative.