Electricity merchant price war again smoke Guoqing said the difference strategy clings to four categories

Double "11" electric dealers have not dispersed the war, the end of the drum is sounded again. Taobao recently announced that the double 12 major promotions will be online, some analysts believe that, combined with the end of the two-section factors, this may mean that the new round of http://www.aliyun.com/zixun/aggregation/15618.html "> The price war began again.

"When is the war must participate in", Dangdang CEO Guoqing to "Securities daily", said, "When the strategy is in the competition tightly hold books, clothing, mother and child, home textile four categories." ”

Taking stock of the current price war, Guoqing believes that the United States and Su Ning is the right way to deal with the online price war. Offline entity retailers have large plates, lower purchasing costs, transfer to the line, and do not lose scale profits. Suning Gome was forced to enter the war. "I admire Suning take Beijing experiment, line on the price is consistent, short-term pain, long-term positive." Suning line with the same price, the purpose is to reverse force suppliers, demand to increase the price of Jingdong, who wins who negative problem has not been resolved. ”

Guoqing words between the peak, will be when the price war between the east and Beijing forced out of the water.

In the case of Dangdang, before, Dangdang has launched a 3C digital category for Jingdong Mall, "the ultimate beheading", and citing media reports can be seen, when the aspect has said, "ultimate beheading" on the line, Dangdang 3C digital channel access compared to the normal growth of the day. Guoqing also said that the 2013-year price war will continue, "who is less money will be killed, not dead."

Combined with the previous guoqing for the Beijing-East financing of all kinds of speech, in this context, Dangdang offering 3C this recruit chess play price war, it seems some alternative flavor.

And for this "decapitation operation", Guoqing explained, "3C is only when a convenience category, when although also sell 3C, but not to jingdong that talk about the main energy spent on 3C." In the 3C I will only be stuck a little bit, is definitely not more expensive than jingdong. Guoqing said, "Six years of our annual study, digital 3C do not touch, do not challenge Suning Gome, the annual we come to the strategic conclusion is that we are a convenience category a bit on the line, but the guarantee is not expensive." ”

Previous reports said that when it was hoped that the joint venture to participate in the 3C "ultimate temporary", and asked for a low price to a certain proportion, for this argument, Guoqing said: "The joint venture when we will ask them to do good quality and low price, but also below or at least flat other platform of the flagship store, and the frequency of participation in promotions can not be lower than other platforms. However, when the merchant settled in when, whether to participate in a promotion, is the outcome of the negotiations, when not mandatory to require merchants to participate in a promotional. ”