Electricity merchant price war is the modern battlefield of informatization

an article about Jingdong Mall CEO Liu announced the news of the truce quickly uploaded on Weibo, and then the major media have reproduced. In less than half an hour, however, Liu was denied the message by Weibo and said the war had just begun.

Coincidentally, two days ago, the same media has also pointed out, Suning Tesco executive vice President Li Bin said, Suning easy to buy in the end of the discount season, will not continue to follow up the promotional activities.

The report of the price war is no longer followed by Suning Tesco

Li bin Weibo rumor

But then, Li bin said it was "black" and reiterated that there had never been a similar statement, insisting that price competition is the eternal theme of market competition.

Although the two parties did not do much to explain and investigate the matter, but obviously, the source of micro-bo, and then extended to the traditional media, and then to the people involved in the home appliances price war behind, full of various forces, trying to spread rumors at the same time, to attack opponents and the opportunity to hype effect.

Liu announced the "truce" report.

Liu Weibo rumor

Billion power network compared to two news sources, although published by different journalists, but all from the same traditional media site. The site also updated its official microblog after the announcement.

It is noteworthy that the first message was published August 15 two o'clock in the afternoon, at this time after a morning price war fatigue bombing, the concern about the price war began to decline, the enthusiasm of the national parity began to gradually cool. Similarly, the August 17 news about the end of the price war in Beijing and east, is the sudden appearance of Liu after the decline of the Beijing-East was a micro-blog before the news broke out 8 hours ago.

Most people responded to the news by pointing out Liu's return. And the previous because of Jingdong Mall in and Suning easy to buy the price process, is frequently pointed out that the goods out of stock, model incomplete, first prices and then reduce the rate, as well as the slow speed of the site open, and so on, the news more make Liu "big fool" a full of speculation suspicion.

Industry analysis, it is not yet possible to determine whether or not to participate in the competition of several companies in the manipulation of media and speech, but the information warfare in the Internet environment, the rapid transmission, indeed can play a confusing effect. "The so-called killing and the heart, the first use of public opinion to shake consumers, undermining the reputation of rivals, this war is likely to win half." Of course, also do not rule out a third party in trouble, deliberately behind the scenes, want to let this lake water more and more muddy, so that sidelines. ”

Billion power network found that, as of the press time, the media released the message still put the article on the site's headlines, in addition, Weibo has not been deleted, and no correction instructions.