Electricity quotient accounts for 15.7% of GDP

"The new economic model represented by electronic commerce has grown into a lion, will ' eat ' the traditional business ecosystem," This is Alibaba CEO Ma Yun in "Double 11" during the release of the Hao speech. "Double 11" the same day, the electric business is using constantly refreshing sales to verify the "Lions and Sheep Theory", the traditional business has really become a slaughter of the "lamb"?

Electricity quotient accounts for 15.7% of GDP

It is reported that China's large-scale department stores annual sales of 5 billion yuan, the new Light World annual turnover of about 6 billion yuan, the first department store wangfujing (600859, shares bar) annual sales of about 15 billion yuan, and Jingdong Mall 2011 net sales of 21 billion yuan, Cat Mall 2011-year turnover of more than 100 billion yuan, this year " Double 11 "A day sales of 19.1 billion yuan." Compared to offline entity mall, the sales performance of the electric business bosses did rob the limelight, the entity "Doomsday theory" of the saying spread.

The electric dealer threatened to replace the traditional commerce to be emboldened, "the Double 11" the cat's sales and the third quarter electric quotient's result also proved this point. Last year, the cat and Taobao double 11 transactions amounted to 5.3 billion yuan, and this year's performance is 19.1 billion yuan, the year-on-year growth of 260%. According to China E-commerce Research Center data show that the 2012 third quarter of China's E-commerce market overall transaction size of 1.99 trillion yuan, and the third quarter of China's total GDP of 12.6 trillion yuan, that is, the electricity quotient accounted for 15.7% of them.

And in the single commodity, the electric business also showed a strong competitiveness. According to every customer sincere goods released yesterday 2012 every customer VT sales data show that this year, where the customer Hot 2000 short sleeve VT, the overall sales breakthrough 13 million pieces, the first in China's T-shirt retail market. It is understood that the domestic market on the annual sale of the number of branded T-shirts is about 50 million, where the customer in this single category has accounted for over 1/4, far more than fast fashion Uniqlo.

Promote traditional business "revolution"

So is the traditional commercial "fall" is the general trend? E-commerce Observer Ruzenwang holds that there are no countries where the electricity business has killed the precedent of the traditional economy, instead it is the traditional commerce in the dominant electric business. In addition, the driving force is also the traditional brand, the vast majority of brands must rely on traditional business model, electric business is the traditional economy to provide convenient services and experience an important hand. It's not a model, it's just an application platform, and the electric dealer can't get away from the traditional business
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But it is undeniable that the "double 11" does touch the nerves of traditional business, forcing them to speed up the distribution of online channels, or a radical transformation. However, the traditional industry to transition, is bound to be a line online under the high difficulty game. To "extinguish" the increasing arrogance of electric dealers, the traditional business "revolution" is imminent.