Electricity quotient price war revelation: Let others give oneself marketing promotion

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Jing Dong in 6.18 Shop when the words, to set off the history of the most brutal price war. Price war has entered the third quarter, the price war intensified, Suning Gome price frenzy, Beijing East but falsehoods, do not know its "three years 0 gross margin" is really able to achieve. During the price war, "price war" The three words are household names, but also attracted a lot of people online shopping. Whether the price war is virtual or not, their marketing campaigns have achieved results. The price war gives us the revelation is to let others to their own marketing campaign. Let's look at how big businesses can get people to sell themselves.

Microblogging war, to attract users to forward

Beijing East, Suning, Gome and other electric giants in the price war, make full use of the microblogging of this social platform. Microblogging users of various identities, entrepreneurs and civilians, in the micro-blog war, speech, is in the community aroused widespread concern. Electric Dealer official Weibo, CEO, the main person in charge of a micro-blog will have a lot of forwarding, competitors will not silently, in the micro-blog response, such events will be magnified, attracting more people's attention. Such tweets are also a big publicity story.

High-profile Action, Media focus report

Big business will be the media's vigorous attention, high-profile things is also a way of publicity. In the price war, the participation of many of the electrical business, Jingdong has always been high-profile, so many people know that the 0 margin of the price of Beijing east, Amazon in the prices of the action is not so clear. In fact, some big appliances Amazon's price is lower than Jingdong. Since the price war, Jingdong, Gome, Suning, when the CEO has not been idle, various or large or small news speech burst out, even if a sentence in a special period will be deep excavation media. Media focus on reporting is the main way to publicize, do not advertise, just a little disclosure of the company's actions and ideas, attracted media attention, let the media voluntarily and actively for their own marketing campaign.

Facing opponents and focusing on the hype

Large enterprises in the industry will always have some competitors, in the market competition to actively fight, pay attention to the actions of opponents, and the behavior of the opponents of action, can make competition intensified, marketing heating up. Beijing East set off the price after the war, Su Ning by the three anniversary of the shop with Beijing East together for the protagonist, this dispute do not know whether the price is really falling, but in the momentum of the vast rise. In a certain period of time, the eyes of all walks of life in Su Ning and Beijing east, they pay attention to each other, response, staged a rival play, again to each other's marketing campaign.

Celebrity guest of speech

Celebrity is always important to marketing, let others give their own marketing campaign of course not less celebrities. For large enterprises or important industries, a number of trends, celebrity sensitivity is generally higher than ordinary people, some celebrities will write their own articles or through the television media to express their views, these views, immediately will attract attention, indirect marketing to the enterprise. Companies will also invite some celebrities to write related articles, which is a good marketing tool, will get a good effect. Now not only movie stars have been sought after, financial, business celebrities are also a lot of attention, these celebrities are more than simple marketing advertising better.

Use all available resources, marketing campaigns do not necessarily depend on the enterprise itself, but also let others do. Good marketing strategy, can achieve low input, high return of the ideal effect.

This article by the metal bellows http://www.weierjia.cn/Lin Xiao Edit, reprint please specify.