Electricity quotient replaces retail industry in internet age

"With the advent of the Internet era, electronic networks are constantly changing the traditional business model, which brings challenges to SMEs, but also provides opportunities." "From January 16 to 18th in Boao, Hainan, Boao Forum for Asia Forum 2013, the experts believe that the new business model is testing SMEs, enterprises should seize the internet wave, to achieve online and offline integration, to promote enterprise transformation, to win broad network business opportunities."

Electricity dealers replace retail trade? Internet impact on traditional business models

Entering the 21st century, electronic commerce, which integrates modern information technology, has become the most active force in the world economy, showing a strong vitality and rapid growth in the process of the world economy being frustrated.

According to statistics, the global e-commerce turnover reached 26.8 trillion dollars in 2011, increasing 42 times times in 10 years. 2000 China's E-commerce is only just beginning, to 2006 E-commerce transaction size has already stepped into the trillions of steps, the 2011 transaction size of nearly 6 trillion yuan, the proportion of GDP rose to 13%.

"E-commerce in China's rapid development has penetrated into all spheres of social life, promoted the establishment of modern market system, and effectively supported the development of modern service industry," said Li Jinchi, director of Commerce and Information Technology Department of Mofcom. With the development of e-commerce, a number of new service patterns have been created, and network consumption is becoming an important way to enlarge consumption demand. The deep integration of e-commerce and real economy is having a profound impact on people's production, consumption and life, and will also promote the important power of the transformation and upgrade of national economy.

Hong Wei, senior education director at the Cheung Kong Business School, said that globalisation was a big part of the reason, starting on April 29, 1994, when the Internet was first commercialized. "1994 years later, the advent of the internet has wiped out the boundaries of business," he said.

Earlier, in the 2012 "CCTV China Economic figures" awards ceremony, the same winners of the Alibaba board chairman Jack Ma and Wanda chairman Wang for 10 years after the electricity dealers in the retail market share can set up billion gambling.

"I must say that the electric chamber wins", Ma Yun's point of view is simple and direct, he pointed out that although the electric dealer can not completely replace the retail industry, but will also "basically replace".

Challenges？ New business model tests SMEs

The rise of E-commerce has brought new business models, open and transparent information led to the weakening of monopolistic price advantages, people continue to "online" shopping habits led to "offline" traditional business is losing a lot of purchasing power. It is asserted that the market will become a customer experience shop in the future, consumption will be transferred to the overall price can be high on the network.

"The rise of mobile terminals and social networks has led to a great change in consumer behavior," said Ge Jingdong, general manager of Sina Marketing, business channels and local stations. He said users had previously known products through advertising and PR campaigns, and that consumer patterns were becoming clearer when it came to social networks and mobile networks. It's possible to get product information by knowing what friends have bought, or how their friends have a reputation for a product.

Ge Jingdong says that social networking allows individuals to become a share of the purchase and experience at the same time, and his share will affect the next consumer. Consumers in the consumer behavior in the time of reform, to our business is that today a company's hard to do the brand investment overnight may be a micro-blog destroyed.

Forum Site A guest expressed their own in e-commerce, but difficult to see the results of the distress. He has two gold jewellery factories in Shenzhen, there is a jewelry store in Chengdu, now want to do E-commerce, and then set up a platform, but found that it is not simply "electric shock" can get new business opportunities, E-commerce platform is difficult to see profits, "now basically every month to make money not enough advertising expenses." "he said.

Beijing Card Lian Technology Co., Ltd. President Bing said, in the context of the impact of the Internet today, for small and medium-sized enterprises, "not innovation is to die, the creation of a bad innovation is to find death." ”

Opportunities！ Seize the opportunity to create a "line of online" fusion mode

According to the China Internet Information Center survey, 25.3% of the small and medium-sized enterprises surveyed in the past year have carried out online marketing activities, 26.5% of the respondents in the past year has been online procurement activities, E-commerce has created a number of network brands, to help SMEs from China to create transformation and upgrading of Chinese manufacturing, The rapid dissemination of e-commerce and good interaction, so that the small and medium-sized enterprises to stand out from the outstanding goods.

Online and offline integration has become an important channel to seize the internet business opportunities. Bing that, O2O and B2B2C and other modes of appearance, are enterprises in line and offline integration work. He said: "So how to merge?" Actually still need to build a good faith platform problem. People in the online shopping or consumption, will certainly look at quality and word-of-mouth, which means they will tend to more integrity platform network platform. ”

Ge Jingdong that the integration of online and online social media, there are new business opportunities. For example, he said, Sina Weibo has 9,000 dealers to open a microblog, and their microblog content can be issued quotes, can be repaired, receive advice, answer questions and so on. The development of social network to small and medium-sized enterprises to bring the opportunity is that the original small and medium-sized enterprises to open the market, the most lack of funds, that is, the loan is difficult, and now has a micro-Bo has an online shop, to some extent, through their own business socialization marketing means to win Word-of-mouth win business

The merged "Offline" service also requires new integration to match "online". Bing that the integration of offline services must be suitable for the enterprise itself, must be clearly studied in the early stage. For small businesses, it is not recommended to do all-inclusive, but to have a stable customer base. He said: "Small and medium-sized enterprises to seize two points, seize the customer base, and then do customer base positioning."