Electricity quotient, shop to win altogether: from complement to "feedback"

Oriental Network November 21 News: According to the "News Morning" reported that the traditional physical retailing (shop) and E-commerce industry has a clear demarcation line is constantly blurred, the two competing with each other to complement each other to promote the pattern, is giving consumers greater well-being.

What is the cat/Taobao? It is not so much a net business as "E-commerce Real estate Business", set up a hardware platform, attract people, specific sales to specific businesses, in terms of the model and Wanda Real estate, Kai Land and other traditional commercial real estate giants in many shopping malls throughout the country are no different.

Of course, the Internet "commercial real estate developers" have traditional commercial property developers do not have the advantage: first, the price of land is climbing every year, which makes the price of commercial real estate rising, but the cost of relying on the server and broadband Web platform is accompanied by falling hardware prices, This provides a cheaper business environment for those staying in the business; second, unrestricted networks can dabble in more than three or four-line cities, which may be the result of the vast majority of Chinese-made goods that the country's larger population can enjoy, perhaps temporarily or infrequently, by traditional commercial developers.

For those simple models do not have much technical content simply rely on "lots" of commercial real estate, Taobao and other network platform does impact, but for intensive cultivation or unique mode of commercial real estate, the sky is still wide.

"Experience economy", this is a few years ago a very prosperous vocabulary, which is precisely the survival of many real estate business. For example, a big shopping mall, a family of three eats lunch at the restaurant, go to the cinema to see the latest blockbuster, after reading the way to Uniqlo entity store (with the day cat shop with the same price) to buy a season's clothes, one afternoon so spent the past, such a full range of consumer experience is not possible to provide the shop. Online shopping is an individual behavior, but to the physical store shopping, it is often a social behavior, the latter is precisely the real commercial real estate consumption patterns charm.

Electric business industry, in addition to Taobao cat such a platform, more important is those engaged in sales business specific businesses. Simply think that the rise of the network, the entity business will be increasingly weak, it is the future of the melee to simplify.

The boundary between the entity merchant and the electric trader player is blurred, many businesses engaged in traditional retailing, such as Yintai department stores such as Uniqlo, such as Jack Jones, the latter is one of the few businesses in the "11 11", which did not hit the traditional retailers, Instead, it helped them achieve a new leap in sales.

It is many years through the real store to establish the brand effect, so that these businesses in the network sales platform after the rapid outbreak. The real store has become the online sales credibility of the guarantee, to Yintai department stores, for example, in the days of the cat on the sale of more than thousands of luxury goods, if an unknown business with the same price to sell the same products, buyers will have a fake worry, but when all over the Hangzhou Yintai department store in the days of the cat sold, buyers are willing to believe that This is the competitive advantage of the entity business.

When the shop opened well, the physical store is not it? I think the deepest thinking about this is that those who never have physical stores completely rely on Taobao platform to grow up vendors. An intriguing phenomenon is that, a man called the man's clothing brand in full through Taobao to achieve a rapid growth, the choice of the end of 2011 in a number of three or four-line cities to open physical stores in order to make up for the lack of net penetration of the short plate.

Similarly, the same originated in the network of the Orchid Diamond, also in a firm footing after the establishment of physical stores to enhance customer experience. These rely on the shop platform to grow quickly business, but has become a "feed-feed" entity of the force of the retail industry, can be seen that the network and the entity shop is really two legs walk, there is a "double win" road.