Electricity sales promotion no longer the main price war

12th, in Nanjing http://www.aliyun.com/zixun/aggregation/30480.html "> E-Commerce Association, Suzhou Electronic Commerce Association and the Jiangsu Province Internet Club co-sponsored the fourth session of Jiangsu Electronic Commerce annual Meeting, Industry people invariably put forward, the future of electric sales promotion will no longer be the main price war.

Billion State power editor Jia Pengrei said, Taobao "double 12" did not continue "double 11" to the day Cat platform (that is, Taobao Mall) mainly 50 percent sales, but focus on improving the platform and shop, shop and consumer interaction between the quality, the purpose is to make people's online shopping experience more comfortable. Analysys International E-commerce Consulting Center General manager Fung Yangsong said, not only Taobao not to fight the price war, Jingdong Mall also launched a "Beauty distribution team", will serve as a competitive point.

Jia Pengrei Analysis, after this year's "8 15 electric business war" and not long ago, "Double 11", one or two of the number of urban Internet buyers can basically be ignored. For electric dealers, the cost of cultivating four or five-line cities is very high, the most realistic is to tap the potential of old customers. But the mature net buys to the quality and the service will pay more attention, to the price sensitivity reduces. Therefore, the promotion of electricity dealers will be long-term, but no special emphasis on prices, but will be more technical content, more quality.

Fung Yangsong that the "double 11" allows the traditional enterprises to understand more deeply the power of the electricity quotient. In the future, the electric Dealer's own creation festival, the promotion war still will have, but will not be limited to the price competition. He predefined, do brand sales of electric dealers, will be from a single sales-oriented to the pursuit of brand promotion, customer coverage, service promotion and product innovation. To do the platform service of the electric business, in the expansion of the scale will certainly rely on differentiated services to enhance competitiveness, rely on fine operation to improve profits.

(Xu Guanying)