Electricity Shang Festival encounters Cold "double 12" consumption enthusiasm drops obviously

According to Xinhua News agency, Beijing, December 12 (reporter Jian, dichain) compared to the "double 11" before the long, extensive coverage of the publicity, "double 12" arrival seems to be much more low-key. Reporter survey found that most consumers in the last round of shopping frenzy into the rest and reflection period, consumption enthusiasm dropped significantly.

"I can't buy it, last month I spent nearly 10,000 yuan on online shopping spree, and now I am a little tight," said Ms. Zhang, who lives in Beijing. Although Ms. Zhang is also concerned about the "double 12" http://www.aliyun.com/zixun/aggregation/7575.html "> promotions, but the enthusiasm for consumption has declined significantly."

0 Point Research Consulting Group analyst Xu Xingwang that, "double 12" sales weakness mainly has two reasons, one is "double 11" overdraft consumers ' consumption ability, follow-up sales growth stamina is insufficient, the second is "double 12" discount intensity than before, consumers ' desire to buy less.

In fact, after a shopping spree followed by a wave of returns, after a period of cooling-off period, many people to their own blindly follow the behavior of the consumption of regret unceasingly, "roller coaster" online shopping for buyers and sellers to bring satisfaction, but also tired.

At the same time, concentrated consumption led to express speed too slow, the quality of some of the shop products, such as shoddy problems concentrated prominently, greatly damaging the image of the network platform.

In addition, although the electric business platform seems to make a pot full, but in fact, is also a loss to make a yell. Shanghai million-engine Business Consulting Co., Ltd. CEO Ruzenwang pointed out that the creation of the platform for the destruction of a large number of platform user experience is not very good, the festival's large sales to the platform's revenue contribution is very low, affecting the follow-up advertising revenue and other income.

Why is it so prevalent since the festival has hurt everyone? Eric Electric Business analyst Su Yanyan analysis, "festival" generated by the sales peak is not normal, although not sustainable, but this is a strong stimulus to the market, so that the online purchase of this consumption pattern, the relevant industry operating level in the extreme situation to get exercise.

After experiencing the "double 11" of the online shopping spree, the major electric dealers pay more attention to innovative marketing model to win the favor of netizens.

It is understood that in the preparation of "double 12", Taobao changes in the past activities of investment, layers of screening practices, to all businesses "0 threshold" open, the marketing activities of the dominant right to the seller. As a result, "double 12" Taobao became the stage of small and medium-sized merchants, statistics show that this year to participate in the "double 12" of the 90%-Star and diamond-grade small and medium sellers.

Taobao store "Circle-Energy Shop" boss Tongsteid told reporters, compared with the past price promotions, this mode of bargaining increased the interaction between us and consumers, enhance the understanding of the consumer shop, in favor of online shop through personalized marketing model to enhance the visibility of the shop.

Xu Xingwang that for the electric business, 2013 will usher in the industry shuffle, for more mature electric business, price war can play, but more important is to enhance the comprehensive service and consumption experience.