Electricity Trader price war--"eternal" failure

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; From beginning to end, no matter what industry, which field, go to a stage, it is bound to form a competitive situation, and through the price war competition, is actually the most clumsy way, I personally think it is the "least-minded" strategy, go to the last will become "eternal failure."

In the case of a newly listed company, need market share, flow, visibility, thereby forcing through Low-cost, promotional and other means to open the situation, this is understandable, after all, the benefits to the user, rather than spend on advertising costs to be more cost-effective, how to say also can be counted as an event marketing bar. But to achieve this goal still continue to "all the way down" policy, it is difficult to understand!

The summary has three:

1, lose money to do scale, do flow. The aim is to attract VCs, or to be caught in a venture, or to keep market share;

2, spend the money, hit the market, hit the death of competitors, and then consider profitability;

3, there is no other way, want to survive in the market, can only follow suit (others price, I also reduce prices).

Is there no other way to go but to cut prices? I'm talking about patterns. such as home appliance sales. Before we all think that only store sales, how to change the moves, or need someone to shop to buy, but the emergence of E-commerce model, but broke the past, the conventional situation. Now is also the case, if you can change the operating mode to improve competitiveness, to ensure efficiency, and benign market competition, why only in the price of the big fuss, but also to struggle for their own price for their own to the name of the famous head or find a good reason. Use a less-than-appropriate big word to describe it.

Some people will say "there are so many models" "How many years to catch up with" ... Yes, but it is because of this, we can only by price, in order to survive in the market crevice? Who brought this head, who is the follower of the same.

I admire the "courage" of some entrepreneurs, Mingchi, undeterred. Which enterprise is developed by price drop out!

Or we change the way of thinking and angle: is not the original business is profiteering, price is closer to the value of the product itself.

China's auto industry, for example, a model, an assembly line, in the Chinese market for more than 10 years, the price is not floating, this is certainly a lucrative business, consumers do not have the slightest way, because the price is the manufacturer, and many manufacturers are "very tacit understanding" in accordance with this principle, based on Two-way play the market competition "Taiji" game. Who will break this pattern and break the deadlock? Who is responsible for the silver in the consumer's pockets?

Like the 180-step car network to do, in order to provide consumers with a comprehensive service, the ultimate goal is to stand in the consumer's position, for the consumer pocket every penny is responsible for, and no longer need for many of the business channel costs, warehousing, store and sales costs, so that businesses do "genuine, fair." The premise of this vision is that consumers have a correct understanding of this and a firm stance, as well as the courage to try the car e-commerce interest and bravery.

The reversal of this situation is not two days a day, but it is not a long way, China's consumer groups on the new things, the ability to recognize and adapt to the world's first, in addition to the automotive E-commerce market guidance and education, I believe this day will not be too far.

So I say price war is a perpetual failure. Changing the mode, changing the market situation, differentiation is the basis of foothold and development.