Electricity traders eat away at traditional retailer territory: 10 companies such as Minsheng investment will end

In the past two years, the electric power industry has been developing unusually fiercely, which has caused the traditional retail trade to encounter a small impact. Some insiders even boldly predicted that the industry is nearing the end of the day.

The fact also confirms the slump in traditional retailing. When the end of the day, it is the department store market booming, Beijing Wangfujing Yang Hua Tang song-song shop at this time to "adjust the business structure" as a reason to stop business. Coincidentally, the lotus flower in January announced the closure of Beijing Grass Bridge shop. In the past year, Li Ning, and other sports brands such as the horse closed 1200 stores nationwide, Home Depot withdrew from China, Wal-Mart closed four stores.

Just as the retail giants are retreating, the electric business is frantically expanding, the "Double 11" day, the day cat Taobao up to 19.1 billion yuan of business income let the whole market boiling, this is the traditional retail industry can not write the movement.

How many traditional retail companies will have to retreat under the strong impact of the electricity dealers? The data Research Department of "investor" has analyzed 42 retail listed companies in the current a-share market and screened out 10 of the most impacted companies, including Minsheng Investment, island construction and Shanghai 900.

What needs to be explained is that this time we will limit the retail category in the retail business, because relative to provide the necessities of life supermarkets, department stores and retailers are the hardest hit by the impact of the electricity business.

In addition to the electrical business impact of the external factors, too much cost, the delay in the expansion of the internal factors such as the cold winter to make these companies worse.

10 Companies hit hardest

With the gongchenglvede of consumers in the consumer sector, some traditional retail companies are likely to be replaced.

Who would be the first to fall? To this end, we studied the department store retail industry (according to the SYWG industry classification) within the 42 companies, according to its 2012 years ago, three quarters of the operating conditions of 10 of the most likely to be replaced by electricity companies.

Our filtering process is as follows: First, the company's net assets yield, sales profit margin, per capita operating income, per capita net profit of four indicators respectively assigned to the same weight, selected 15 comprehensive lowest score companies, and then inspected 15 companies operating income and net profit growth, the final selection of 10 companies.

They are: People's livelihood investment, island construction, Shanghai 900, Wuhan, ZTE Business, Guang Hundred shares, Xi ' an people's livelihood, Jin advised industry, Nanjing China Merchants and Han business group. We have a comment on the 10 companies in the following article. In these companies, people's livelihood investment and island construction performance is the worst, the two companies 2012 years ago three quarters have been lost.

Among them, the livelihood of investment, although the scope of business for equity investment, asset management, capital management and related information and services. But its main income comes from the retail trade, its son company Qingdao Domestics Hailida Shopping Center Co., Ltd. has contributed most of its profits. The subsidiary company in the first half of 2012 to achieve operating income of 248 million yuan, 0.69% year-on-year, to achieve net profit of 6.6824 million yuan. People's livelihood investment in the three quarter of 2012 years before the loss, operating income and net profits fell sharply year-on-year. January 21, the company announced that, due to the trading of financial assets fair value changes in income increase, 2012 year is expected to profit 59.3 million yuan. However, its earnings report pointed out that the company's retail business facing increased difficulties, the future profitability of a greater uncertainty.

Another loss of enterprise is the island construction. 2012 years ago, the company's net profit fell 126.07% in the three quarter, ranking second in 42 department stores and retail companies, second only to people's livelihood investment. In addition, the company is 2012 years ago in the three quarter of the department store companies in the worst losses, the loss of 33.2884 million yuan.

Market share has been eroded by electricity dealers

In the process of screening the above-mentioned enterprises, we found that the entire retail industry's revenue growth is slowing, while the electricity quotient in a strong rise, eating up the traditional department stores in the retail market share.

According to wind data, retail sales grew at 8.21% in the three quarter of 2012 years ago, compared with 20.56% in 2010 and 18.57% in the same period in 2011. The industry's 2012-year income growth has fallen by more than 10% per cent compared with previous years.

The decline in net profit growth is even more serious. In the three quarter of 2012 years ago, the net profit growth rate of department stores was 5.45%, but in 2011 and 2010 the same period, the growth rate was 32.55% and 33.13% respectively.

The data show that 2012 years of traditional department stores are declining. At the same time, electricity dealers are rising.

China's E-commerce Research Center monitoring data showed that in the third quarter of 2012, China's online shopping market transactions amounted to 294.3 billion yuan, compared with the third quarter of 2011 year-on-year growth of 36.9%, and the second quarter of 2012 5.7% Quarter-on-quarter increase.

The development of electric dealers has begun to encroach on the market share of the online merchants. Suning Appliance As an example, its electricity Shang Sunin easy to purchase the development of the offline store has been shrinking. In the first quarter of 2012, the number of newly opened chain stores was lower than that of the closed/displaced chain stores, which opened 37 stores in the three quarter, but also closed/replaced more than 59.

The electric dealer can occupy the market so quickly without its unique advantages: low price, convenient payment system, door-to-door and return quickly thoughtful service. More and more consumers of consumer habits from offline to online, online shopping has become an indispensable part of their lives, to the physical store consumption time and amount of natural decline.

Of course, the decline of traditional department stores has its own reasons. UBS Securities Consumer Goods Research analyst Leung that the traditional department store in 2012, the reason for the negative growth of the shop's wife, one is that some of the new department stores have skating rink, cinemas and so on, such comprehensive shopping malls will divert a number of old grocery store passenger flow; the second is that the old store has little or Led to a decline in the flow of some old department stores.