Electricity trader's price is hot

An easy to buy by Suning, Xun nets, Gome online, and many other electric companies to participate in the first half of the opening war finally yesterday, and, even before the "no challenge" of the BoE also sound price.

Yesterday, the Beijing-East Public relations responsible person to this newspaper reporter said, "The recuperation and not the challenge are before misreading." Jing-dong implementation of fine management, pay attention to cost and efficiency, every day, every moment, we strive to achieve the best prices for goods sold. "The reporter found that, and last year, the focus of the electricity and commercial blitz appliances, 3C goods, this year, the electric business war involving a wide range." Suning Tesco launched the "0 yuan shopping" activities involving daily, department stores, beauty makeup, mother and child, books, living appliances, OA office amounted to 7 major categories, Gome Online also launched 18 in yesterday's panic, and said "full line, only this day." Xun network played "The whole network Price", "National starter", "prices and we are really" snapped up the cards. Jingdong Mall Home Although not set to rob the eyes of large space ads, but also in the "secretly fahen" adjust prices. Moreover, a number of times a day changed prices again. Part of the 3C products more than 1000 yuan decline also really let the netizen big call enjoyable. "Consumer enthusiasm is beyond imagination, as of 6 o'clock in the evening, has completed more than 1 million single sales." 3 C, home appliances and other advantages category sales continue to maintain high-speed growth, daily necessities, apparel, beauty sales gratifying, year-on-year growth of more than 8 times times, maternal and infant products over the same period last year increased more than 10 times times. After three days, worth looking forward to! "Yesterday evening, the executive vice president of Suning, Li bin published micro-blog said.

It is worth mentioning that the mother and infant commodities also participated in the electric business War yesterday. Yesterday, Suning Tesco took the lead in the milk price war "first gun." When Ms. Wang first started browsing the Web page, Wyeth's gold 400 grams of the boxed price is 87.5 yuan, and 0.1 over, the price immediately became 79.9 yuan.

From time to time to a "war" for the electric business, may "earn eyeballs" meaning more than "let the benefits." And in the "war" through the consumer, also gradually accustomed to "watch", rather than "war." In an interview, a "new mother" with a wealth of online shopping experience told reporters that yesterday, a few big electric manufacturers of milk prices appear a big "diving", in fact, not much cheaper than usual. Moreover, the majority of users said that the electric dealer frequently "fire", whether the product is cheap or not, the need is the hard truth.

"To the Athletes Lok 400 grams boxed, a few big electric dealers sell the cheapest is 79.9 yuan, but not long ago, I also to a box of 68 yuan price from an electric dealer website." At that time also did not see the propaganda of what "price war" and so on, the website quietly put the price down. In fact, "war" is a "gimmick". Last December, an electric dealer website also played a "Doomsday price" signs, then I just want to buy a box of diapers, surfing the internet, usually has been selling 179 yuan a carton of diapers, "Doomsday price" incredibly is 216 yuan! ”

"I also" on the electricity business. "Netizen Liu said," Once catch the "full 75 percent" discount, the site also countdown, I see the rest of the time is not much, hurriedly start. The result is two days after the purchase, then look at it becomes "full 70 percent". "How can it Be" not fooled "? "I think there is no good way, is not to listen to others cheat, need to buy, do not need not to buy it." Mr. Liu came to his own "fooled" after the experience.

Author of the new report Qi Wang intern Liu

Journalist Notes

It is urgent to establish innovation model

Perhaps the long noisy price war makes us a little dizzy, as if the price is the whole of the electricity quotient. But is the electric trader really willing to spend this endlessly on the price war?

What is the profit model of the electric dealer? This is a frequent question from the industry. Some people say that the electrical business in the "business" and not "electricity". In fact, before talking about the electric business, we must first talk about the traditional retail industry. Because the initial model of most electric dealers is to refer to the traditional retail industry. The traditional retail profit way is simple: earn the sale price difference, deduct other costs (such as store rent or investment, decoration, personnel, display goods) and so on, that is profit. But in order to pursue greater benefits, traditional retailers need to expand, and other costs will rise at the same pace, so gross margin can only maintain a relatively low level. So we can only put the profit point to the cash income of the supplier.

The presence of electric dealers has completely broken the business model. The fundamental difference between e-commerce and traditional retailers is that suppliers can achieve more innovative and efficient brand marketing and display promotion on the network sales platform. For example, mobile phone suppliers, in general, a new mobile phone listing, if the choice of traditional stores, not only the speed of the market is affected, and difficult to reach the most needed consumers. Electric dealers are different, in addition to a few hours can be displayed online, but also through a large user database to screen potential consumers to carry out marketing services such as information, and the first batch of users of the product related comments, Word-of-mouth and drying list can also provide value for manufacturers to improve products. I'm afraid it is more urgent than the price war for the electric business to build a lot of innovative revenue models.

Beijing East Digital Drop biggest

Time

4.17

4.18

Decline

Product Name

Nikon (Nikon) D5200 SLR Sleeve Machine

Nikon (Nikon) D5200 SLR Sleeve Machine

Suning easy to buy

5499 Yuan

5289 yuan

210 Yuan

Mall

6499 yuan

4999 Yuan

1500 Yuan

Gome Online

5289 yuan

5289 yuan

0 yuan

Xun Network

5099 yuan

5088 Yuan

11 Yuan

Easy to buy milk powder is the cheapest

Product Name

Hui's golden Athletes Lok 400 grams boxed

900 grams canned

Suning easy to buy

79.9 yuan

174 Yuan

Dangdang

91 Yuan

182 Yuan

Mall

92 Yuan

176 yuan

Gome Online

92 Yuan

221 Yuan

Supermarket

16

198.5 yuan

Tabulation Wangbo