Electronic book difficult enemy ipad multimedia reading South will push the client

April 12 News, the ipad in China has not yet officially on sale, but the resulting media changes have sparked concern in the industry and academia.　　Southern Metropolis Daily reported that the relevant person, has been developing for the ipad client, is expected to launch within two months or so.　　ipad client and iphone big difference at the University of Shantou, the Yangtze River News and Communication Institute held a seminar on the integration of media, the participants in the plane media talk about the most, still "in addition to transformation or transformation." National Press and Publication Administration Information Center Media Institute director, China Digital Newspaper laboratory secretary General Feng Yuming said, should be wary of the content of the king to bring the blind self-confidence. In the age of digital network, information and media are inseparable. The information production on the network platform itself is a kind of information dissemination.　　This is the meaning of McLuhan's claim that "media is information".　　Cao Shu, editor-in-chief of the Southern Metropolis Daily, said in a statement that the goal of the club was to be: A modern news agency, a media-wide digital information carrier, a hybrid operator of media and information. For the way to achieve this goal, Cao Shu that it is to start from the content, build "platform + Application Platform" mode.　　The Southern Metropolis newspaper values, brand, quality production capacity into a full media resources, so that the resources endogenous to its full media capabilities. The topic was previously hotly discussed by the press, who is a journalist with an iphone. Cao Shu said the Southern Metropolis newspaper is now equipped with more than 1200 iphones, which are available to reporters more than 800 units.　　At present, the Southern Metropolis Daily is working with China Unicom to develop an automated Office system, hoping to launch a mobile editing solution. "You don't have to give each person a single iphone, so it forces reporters to experience and adapt to the process," he said.　　"Cao Shu said.　　Cao Shu revealed that another move to expand across the media is that the Southern Metropolitan newspaper is seeking a holistic channel of cooperation with provincial television stations in Guangdong. Southern Metropolis newspaper Yi Haiyan, director of the Full Media Operations Committee, said the Southern Metropolis newspaper plans to launch an ipad client interface that would be very different from the previous iphone client interface, and what users would see on the ipad would be a combination of multimedia content such as video.　　While the south is working on a full media operation, it lays the groundwork for the integration of media content on the ipad. The turning point of the "read-only era" is that the ipad can browse the web, watch videos, pictures, write emails, most importantly there is a bookstore, and many of the books are interactive. Wu Bixiang, general manager of Apple's Asia education and business, said in a statement that many prominent newspapers are now developing apps on the ipad.　　As you can see, the "newspaper" pages on these ipads look like newspapers, but once they are in the content, pictures and videos will come out. As the organizer of the Fusion seminar, Professor Van Dong, executive vice president of the Changjiang School of Journalism and Communication, Shantou University, will "promote" the ipad as hisImportant task, in his view, compared to E-books, the ipad is expected to bring the paper media into the era of integrated media. "The reader is still a read-only culture, and the ipad embodies the trend of the media."　　Van Dong explained that the electronic reader is still the text plus pictures, is still the previous "read-only culture", that is, "printed, you see", although a kind of embodiment of media, but still the thinking of the paper media. Van Dong points out that the ipad, with its different experience in the past, makes it a turning point, making previous readings now in the multimedia age.　　And this multimedia will produce a new expression, if the traditional media is still thinking about how to move the paper media directly to a variety of new media, this road is obviously not go through. Now, Van Dong and his colleagues are hoping to start with a college education to foster students ' ability to integrate media. "In the past, students always used to think in words, and we wanted them to be able to use the picture to tell the story," said Jeremiah Foo, a lecturer in the Lufeng Media Lab. "Many journalists are happy to see e-readers because they feel that there is an electronic way to move them up, and that they still lack radical thinking," said Hu Lufeng. (Wen)