Electronic Business and logistics: interdependence and mutual cooperation is the King

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-commerce and logistics are interdependent, mutual synergy. Who mastered the supply chain of E-commerce, become the real chain of the master, who will win the future of E-commerce.

In recent years, E-commerce companies (hereinafter referred to as "electric dealers") have taken the initiative to build logistics system. Jingdong Mall 2011 won the 3rd round of 1.5 billion U.S. dollars financing, will almost all into the logistics and technology research and development projects; Dangdang in 2010, a news material disclosed will spend 1 billion yuan in north China, east China, South China to add 3 new Logistics Base , excellent Amazon in Kunshan Huaqiao established logistics Warehousing integration Base area of 100,000 square meters, become the Amazon in China's largest operating center ...

Passive turn to Active

There are many kinds of understanding of the reasons for the electric business to promote the self-construction logistics system: There are passive factors, there are active factors, there are strategic investment, there are capital requirements, there are management upgrade challenges, but also industry competition is inevitable. Overall pooled analysis, mainly 5 major value factors:

1. Can not find suitable for their own business development needs of logistics providers. Due to the unpredictability of logistics service demand, the universality of logistics Operation Network, the unpredictability of rapid market growth and the relative particularity of E-commerce logistics. The electric business chooses to build the logistics center and integrate the distribution resources, which becomes the logistics system construction mode of the current electronic commerce mainstream.

2. To cater to the capital market and establish offline physical assets. For the electrical business, tangible assets are easier to stabilize investors ' confidence. In addition, the growth of business scale needs to show the entity, for the listed enterprises need through the continuous expansion of the logistics system to further show the enterprise's sustained and rapid growth capacity.

3. Management upgrade is inevitable. Logistics operation Management provides powerful data support for electronic commerce, realizes the effective coordination of order management and logistics service, and organically matches the purchase plan, Inventory control and market forecast based on supply chain management.

4. Supply Chain "Chain Master" value mission. As a distributor of the electrical business, truly "active" development, must have the supply chain "chain master" strength. In the market is limited to customers, products limited by manufacturers (brand) of the current situation, to logistics and supply chain system as the core has become an important strategy of the electric business enterprises.

5. Real estate investment and tax revenue attraction. The major electric power companies choose their own logistics center, catering to local government investment, attract new services demand, but also access to local tax policy, inadvertently realized the enclosure investment strategy.

In the next 50 years, E-commerce will become the mainstream consumption model, its core service system is "small foreground + big backstage" composition, the logistics and supply chain system will be its important "big backstage", therefore the electric business must pay attention to "the big backstage" the overall strength construction, after completes the current warehousing system "the hard Strength" the construction, Modern logistics management based on supply chain system has become the core of management.

Taobao's "Big logistics system"

Similarly, June 2010 Taobao announced the launch of Taobao Big Logistics plan, is based on logistics information, trading messages and business ERP system fully through the Taobao Logistics treasure platform, as well as Taobao logistics partner system and logistics service standard system. Last October, Taobao and even the entire Alibaba [12.26-3.31%] group determined to build logistics, in the next two years Taobao will be in the country 52 cities to establish a separate warehouse in order to solve the constraints of the development of logistics problems. At the same time, Alibaba will also take part in logistics companies, and with them to carry out warehousing cooperation. April 26, 2011, Alibaba and Zhejiang Province Post Logistics Express Co., Ltd. signed an agreement, the two sides will be in warehousing and distribution of foreign trade logistics links to cooperate.

3 consecutive events can be seen "Ma Yun urgent." From the first step based on trade, logistics information, business ERP and other information fields involved, to the second step Alibaba Group decided to build logistics (that is, logistics important node of the 52 warehouse network system), and then to the external integration of resources and Zhejiang Province Postal logistics courier strategic cooperation. Ma Yun saw the current and future-logistics will be the main short board of E-commerce and potential crisis. Ma Yun not only in the urgent need to improve the quality of logistics services, but also the current logistics providers can not be controlled, that is, according to Taobao E-commerce Logistics system of the standard system development.

In fact, the above view is only the general industry's superficial understanding. More importantly, through effective market forecasts and supply chain planning management, to guide the establishment of Taobao platform unique supply chain management system. This system is in the establishment of the service Taobao, Consumer-to-consumer model of the standard supply chain management system, integration of business flows, logistics, information flow, to achieve Taobao big logistics development strategy. In the future, Taobao large logistics supply chain system brings together buyers to buy a huge amount of information (such as address, purchase goods, consumption habits, etc.). These data through the depth of mining, can be divided into various regions, categories of people's needs, and through the past purchase information and logistics information to predict future demand, this is the deepest hidden value.

Logistics industry cut into e-commerce thorn everywhere

April 2011 Shun Fung Express Group President Wei said that the future cash flow, information flow, logistics, "three flows" of the combination will be the future direction of the enterprise. In the logistics industry bigger, Shun Fung will be in the E-commerce and financial services to open the soil. In addition to shun Fung, other logistics enterprises are also eyeing electronic commerce: 2010 China post with Tom's pro-cultivator e-commerce "Mail Network" on-line, the April 2011 Railway Express to create a public network trading platform "Express Mall" official on-line operation; Shentong in Hangzhou to build E-commerce platform, Plan to be launched at the end of 2011 ...

Logistics enterprises involved in the field of E-commerce, can be said to be "in the opposite direction", can also be seen from the passive service to the active service of the role of change, some of the taste, but also to meet the capital. Depth analysis, mainly based on the following factors:

1. The understanding of E-commerce is superficial, the layman's understanding of E-commerce is not enough, that E-commerce is only to establish a set of portal platform based on to B, and then use its own logistics system can operate.

2. Third party logistics has long been in the role of passive service. In the passive service customers, see the development of E-commerce in full swing, there are water test ideas, hoping to seize the immediate line of business opportunities.

3. E-commerce industry is vigorously promoting the self-built logistics system, can see that logistics is the core competitiveness of e-commerce development, logistics enterprises mistakenly think they mastered the so-called "core competitiveness", blindly upstream and downstream derivative.

4. Capital Drive, the establishment of the logistics system by the electric dealer has been the heat of the capital, the current has a certain advantage logistics network enterprises in the capital of the agitation, confidently involved in the field of E-commerce.

5. Make up the business to eat not enough. At present, the third party logistics enterprises, profit space depends on integration and intensive, there is a platform under the circumstances of their own want to "run Happy", in the realization of new business exploration, but also make up for the logistics system is not enough to eat the status quo.

May 2011, the state Post office issued in March Express Postal Service complaint Notice, express delay, express loss and the shortage of internal parts of the problem accounted for a larger proportion of effective complaints. Can see that the logistics did not do well, blindly involved in the unprofessional field, bring the risk of death. China Logistics and Procurement Federation information experts, Shanghai Fu Le Information Technology Co., Ltd. CEO Li Li Analysis: in the express industry experience a toss, eventually through the reorganization of mergers and acquisitions will return to the Orthodox, the play of electricity dealers, the play logistics, "focus", "professional" is always the right path, have to say, in the face of Temptation, Companies tend to forget their core competencies and mission. Master Li's point of view, logistics enterprises involved in E-commerce may be just a taste of fresh, in the future or to return to their posts.

Personally, logistics enterprises involved in E-commerce, is only a kind of exploration. In the development of the thorns on the road to truly successful, need to have a professional team and scientific management system. In the current logistics services can not do a good job on the premise of blindly involved, choking that is sooner or later things.

Interdependence, mutual synergy is the King

"Future market competition will no longer be a single enterprise competition, but the whole industry supply chain competition", who mastered the industry, industry supply chain, become the chain of the Lord, who will become the biggest winner in the future; e-commerce and logistics are interdependent, mutual synergy, who has mastered the supply chain of E-commerce, to become a real chain master, Who will win in the future of E-commerce. Some people say that Alibaba's Ma, Jingdong Mall Liu, Shun Fung Express Wei is the future of E-commerce and courier fusion after the "pillars" king. This day may come, because they are in doing their own field at the same time, extended to the overall supply chain construction, have to do the style of the main chain.