Electronic Business CRM supplier Small Energy technology won the soft silver race rich million dollars class A round

The value of technology is to liberate human beings from simple repetitive work, so that people can be more focused on creative activities-from this point of view, the small energy technology is undoubtedly consistent with my internet aesthetics.

In short, the small energy technology is a new type of electrical business CRM provider, their products to the electric merchants mainly provide three major value: First, through a series of supporting tools to reduce the workload of the customer service team. The second is based on the data to customer and customer service matching mechanism optimization, improve customer satisfaction and order conversion rate. Third, based on data analysis, customer service performance assessment.

In terms of the 1th, small-energy technology provides a customer service model supported by data. Traditionally, electric business customer service to their own clients often ignorant, which led to the provision of customer support and guidance is always lack of direction, the need to continue to tap the user needs through the word. and "Small can customer service" to achieve, is from the user login site began to track its behavior, browsing history, page stay, click, collection, purchase Data processing and then pushed to customer service personnel. In this way, customer service customers are no longer completely unfamiliar, but through the customer behavior data interpretation, the general understanding of its behavioral characteristics, identity background, propensity to consume and so on. A specific scenario may be: a customer service a based on data analysis to determine customer B has a higher propensity to purchase, a can be timely within the scope of the authority to push coupons to facilitate the purchase decision B.

As far as the 2nd is concerned, small energy technology optimizes the matching mechanism between customer and customer service from two aspects. For businesses, the potential value of different customers disparity, then want to obtain the largest user satisfaction, create the highest order transformation, we need to ensure that high value customers priority to receive services. The previous customer service model was "first come first served", while the small energy technology designed a set of mechanisms to achieve "who is important first." This set of mechanisms is also based on data analysis: When there are many customers in front of customer needs to respond, small energy will be based on customer level, behavioral intent, key links and other information to make a comprehensive ranking, so that high value customers in the shortest possible time to get services. Of course, in addition to sorting at one end of the customer, the small can also make a ranking of customer service personnel, to ensure that the best customer is always available by the best customer support.

So, how to identify who is the best customer service? This involves the 3rd value of "Small can customer service", a set of data analysis tools similar to BI. Small can design a set of data analysis system based on the main line of order transformation, this system comprehensively inspected the consulting quality, response time, order performance, performance comparison and other projects, providing real-time data support for the enterprise's quantitative management. This set of BI tools can not only analyze the overall data, but also specifically analyze a customer service person, or even a case. Based on Quantified KPI index, the process of screening excellent customer service becomes very simple.

It is understood that the small energy technology founder 缑 Bin Tao has been Microsoft China's MSN Sales Director, 07 with the Royal Partners to start a joint venture, made a "website through" the site chat products. It was later reported that such products could not make money and instead developed CRM tools for the enterprise-level market. After the transformation in 12, the first received the Yajie Angel Fund 2 million Yuan Angel, and then in March this year won the soft silver race rich million-Class A round, including only the goods will, Poly Mei, Le Bee and other well-known customers have been in the bag. It is also rumored that small energy technology is developing a new product called "LIVECRM", which attempts to provide more in-depth customer relationship management to expand the high profit margins, and may be in accordance with the order volume charges.