Electronic Business entrepreneur: 9 Consumer data you need to collect

There is no doubt that the future of E-commerce lies in personalized design. But if you don't even know what consumers want, there's no way to improve their online user experience. This means you need to understand first and then act. But where to start, startups need some advice. Nine of entrepreneurs who have successfully set up their own businesses give their own advice on the following question. In order to enhance the user experience, the novice in the field of electrical business in the collection of data, usually ignore what is the data? The results are as follows: 1. The user pays the data by simply collecting the user's recent payment information and the purchase record, the entrepreneur can establish the concept about consumption history, purchase frequency and consumption level. For example, you can see from the data that users who bought a product a few months ago will again use the coupon to buy a new product, so you can reduce the loss of your customers. Users, who are still in a state of large consumption, may not need any promotional action. --patrick Conley, founder of Don Heroes Company, 2. Purchase motivation Every consumer has a motive for consumption, whether personal or public. So it's important to figure out what factors affect the consumer's decision. You can collect this data by questionnaire or by email. --vanessa Van Edwards, Science of arranges Corporation 3. Consumer email Address If you forget anything, don't forget to collect the user's email address. Through the email address, you will be able to slowly get the user's other information in the future. Input the user's mailbox into your marketing software, you can send the questionnaire, the promotion information, the new product release message to the user. --wade Foster, Zapier company 4. The similarity of consumer behavior from a certain channel to the consumer, generally there will be some of the similarity of consumer behavior. So you can use these similarities to decide to advertise to a particular consumer. --robert J. Moore, Rjmetrics Inc. 5. Individual consumer feedback in the field of business start-ups often look at Facebook messages all day. But what really needs is such data, through which you can get a lot of valuable information about the user experience, such as user income, consumption style, living environment, and so on. Generate creative ideas based on these real user feedback. --matt Ehrlichman, porch Company 6. The level of customer skill if you can know from the beginning of the customer's levels: Novice or expert, then the whole process of sales will be different. This way you can skip the basics and jump straight to where the customer needs it most. So you can set up some problems to allow the customer to evaluate the appropriate level of technology. --kelly Azevedo, She ' s Got BAE Co., Ltd. 7. The user's telephone number obtains the telephone of the user, is a very valuable tool in the electric business. For example, I would call to express my appreciation after a customer had made a large transaction. This is another way to build user brand loyalty, and to improve the consumer experience in unexpected ways. --sean Ogle, Location 180, LLC 8. Historical data historical data is critical to building a new consumer experience. If you are an advertiser, you need to know what works and what is not. Without historical data, it is impossible to know what consumers are interested in. --ben Rubenstein, Yodle company 9. Value per click the entrepreneur should conduct a paid advertising campaign and obtain the company's EPC value through this activity, which is the value of each click. Once you have this data, you can scale your business. --matt Clark, M. Clark, Inc. (VIATNW)