Electronic Business integrity is the consumer peace of mind to purchase the "Health certificate"

Online shopping health environment relief for the electrical business integrity is the consumer peace of mind Online shopping "health card" network to buy food peace of mind rely on the credibility of the electrical business

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At the 30th meeting of the NPC Standing Committee, the decision to strengthen the protection of network information aims at reducing the uncertainty and risk of the "virtual world", creating a healthy network environment for the public and enjoying the network life better. According to the China Internet Network Information Center Statistics report, as of the end of June this year, the number of Internet users reached 538 million, online shopping user size of 210 million, internet users to increase the use rate to 39%. Based on the rapid development of Internet, the development of network health and related industries has become the focus of the whole society.

The use of the network to solve basic necessities of life, such as shelter, is no longer a minority leading the fashion trend, and become the basic people's livelihood construction. The network buys the experience to be safe, the network buys the environment health level, at a certain level, sees directly affects the network life the satisfaction feeling, simultaneously affects the national quality of life to a great extent.

"People take food as the day", food is the advent of online shopping era, one of the fastest growing commodity categories. However, due to the existence of a certain gap in the network supervision, some of the electric companies in pursuit of short-term benefits and ignore the quality of goods, infringement of consumer rights and interests, food online shopping "scandal" frequent, so that food becomes the most insecure consumer online shopping category.

City Trade and Industry Bureau of Complaint Center related data show that this year has received 25,649 complaints, accounting for the total number of complaints 52.3%, the food category ranked among the first five of commodity complaints. Complaints are mainly concentrated in the quality of goods, consumer contracts, after-sales service three major aspects: no products, food impurities in foreign bodies, outdated metamorphic, damaged deformation, packaging dirty, goods not board, false discounts, unauthorized delete, encounter platform and sellers push the responsibility, etc.

The further investigation of the food net purchase complaint case found that the network "store Shop" is a high area for the food safety problem. Industry experts analysis, the network "shop in the store" that is settled into the joint electric business platform of the franchisee, with operating independence, the platform of similar physical department stores only receive counters "store Rent", the sales link to the franchisee does not participate in and do not know the authority to regulate, Some of the bad franchisee using the platform has been a good reputation impostors profiteering. Comparatively speaking, the purchase of goods, warehousing, logistics and after-sale of the self-electric dealer are all controlled by the electric business, and the quality is more secure. At present, the vertical type of electric business more use of proprietary mode, such as only goods will, I buy nets, Lok bee nets.

As a common consumer how to choose the electric dealer can reduce the risk of online shopping, peace of mind to buy it?

First, look at the business background, reputation and other user evaluation. The deeper the industry background and seniority, the more professional it will be in the supply chain and management of products, the evaluation of other users, and whether or not to join the self-regulatory organization of the electrical industry. Beijing Municipal Trade and Industry Bureau, Municipal Commerce Committee and Beijing Electric Business Association recently joined hands with me to buy nets, pharmacy net, when, Fank and so on 44 influential electricity merchant website to sign "The network retail business Promotion customer service proposal" undertakes the consumer "three packs of service", the initiative to the consumer to issue the consumer voucher or the document, guarantees the information true accurate, Do not make false promotions and other eight commitments. Consumers in the online shopping, can be a more protection.

Second, the industry has specialized refined. Comprehensive platform pay attention to all-inclusive, vertical type of electrical business in the industry products on the type and quality control, consumers can according to their own needs and commodity properties to select the electrical business. For example, food, medicine, cosmetics, such as the shelf life, quality, strict qualification of goods, directly related to physical health, we must carefully buy, the best choice of professional web site. For example, I bought a net for Cofco, belong to the vertical category of self-food, relying on COFCO for decades of grain, food management base, and work together "China Inspection Group" to create quality certification, security two systems, to ensure that the whole line of food quality, reduce the risk of improper warehousing and violence logistics, with a higher degree of food professionalism.

Third, the proposal before payment with the seller full communication, it is best to select the delivery of goods, keep the transaction record, in case of rights.

Beijing Lawyers Association consumer Rights and Interests protection professional lawyers said that the electricity business, especially food dealers, as the emergence of the food and food industry, a new network platform, is the basic livelihood of the national security. Need to arouse the attention of all sectors of society and solve, called for the relevant online Food Safety Act as soon as possible, to ensure that food safety issues with the times, was elevated to the level of laws and regulations, in line with public opinion, conform to the people's livelihood.

In view of this, the national regulation of the Internet needs to be from the consumer perspective, and the development of the electricity business should provide consumers with peace of mind products, to create a healthier online shopping environment.