Electronic business is to provide open access to the platform

A big picture in the Internet: doing electricity business wants to exploit resources, to increase the conversion rate and increase the profit; Other industries are trying to expand the electric business, where the electric business is to provide open access to the electric business platform: hanging ads or add "eat and drink", or directly to open their own electric business platform, Of course the latter are too risky to adopt.

What are the reasons for the electrical quotient and social interaction? Business, whether online or offline, is the largest and most direct profit market; social networking, both online and offline, is the most popular and enduring resource battlefield.

When the most direct profit model and the most dynamic huge resources meet, bring not surprised heaven and earth the love of Ghosts and spirits, is a vigorous look together!

Offline, what is business and social integration?

The most straightforward category is groups's small partners travel, shopping, eating, singing K, playground ... This kind of social businessman can be a big and effective way: preferential nature of the guidance.

If you are inside a social circle and you have friends, we all talk about is hi, casually to a piece of advertising plaster, where commercial advertising is the most simple and easy to do, but at most can play a role of exposure, the value is the lowest, similar to leaflets, input at least to obtain the same minimum value; A topic that naturally leads to the promotion of a product or brand, the value of such a large to overweight and can not be asked, someone imitated its mode of innovation to create a seven or eight has been regarded as a very strong marketing skills of the industry, and more people can only be counted as parody, strokes gourd painting scoop point marketing cents gas.

Online, what about the electric business and social story?

Millet electric business Once shook the eyes of the people, a few successful jump after the Dragon is won the role of the Master of Marketing, domestic recent mobile phones have emulated millet, similar configuration, price, similar selling point, design, similar marketing means ... All the phenomena show that millet integrates social and electrical quotient to consummate.

BEIJING-east and Tencent joined hands, QQ has access to eat and drink entrance, and the most promising mobile social tools micro-letter, will also be in 618 of the shopping to promote with Beijing and East vigorously cooperate ...

Between the exchanges are still gathering popularity, the stranger in the listing of the clear period, the secret for secret concessions, seemingly stable social occasions there is actually one of the biggest variables: electricity quotient.

How much is the profit model that can be tried when the electric trader is in the social network? Let's take a little reference to the offline model and popularize the simplest but least valuable model: to open an entrance. Well, Enron did not want to let Jing East lying in the gun, but the conversion value of this model is really not high, in addition to the integration of electrical and social can only be considered the initial stage of exploration, so we now see this model is reasonable, after all, the future drastic expansion of the need for time and experience

Another, the conversion value is extremely high but "can meet but not seek", it is also difficult to imitate the pattern: in the topic of natural interspersed with advertising, the most easy to use in social networking is the interest of social networking, and social areas of interest in a variety of small communities, the app is more like sand, more to go, The bosses who are temporarily in the upper hand do not have a decisive advantage, and when the buds want to bloom, the position is less important.

If you are famous for your fame, profitability is the primary value of survival. And once the electric trader is involved in social intercourse, this is a beautiful drama that will be opened soon!

Article/Enron