Electronic Business license will be the future development direction of electronic commerce

Beijing Municipal Bureau of Trade and Industry in its official website published "On the implementation of the Beijing Information Promotion Ordinance to strengthen the electronic commerce supervision and management of the opinion" caused the pros and cons of the industry controversy, can be said to have a lively. All sides have given good reasons. After careful analysis, I get the idea that Electronic business license will be the future development direction of E-commerce.

First, the negative view: The regulatory approach is not in the promotion but in the obstruction or even the killing of information, Consumer-to-consumer E-commerce as one of the five business models of the Internet, is the information age to use the Internet for the benefit of society, the introduction of ideas, will give Consumer-to-consumer E-commerce set up a threshold that can not be crossed The negative mentioned that "opinions" in all kinds of unreasonable, that credit can not be controlled by administrative means, fraud in the social life, since existence, then in E-commerce will exist. E-commerce is not illusory existence, its premise is rooted in our real society. Therefore, it is considered that too much administrative intervention and administrative intervention procedures are too troublesome and complex, and the place of business and so on is back to the traditional, not conducive to the era of Internet development.

Affirmative: At present, the electronic commerce is developing rapidly with unprecedented speed, along with the on-line transaction activity in more and more popularization, the corresponding question is more and more prominent. The authenticity of information in online transactions, authenticity of both sides of the transaction, credit, payment security, after-sale service, logistics distribution and other problems are frequently exposed. This is also the concern of the public netizens, directly affect the confidence of Internet users online transactions. For administrative procedures, although some trouble, but enhance the credibility of the Internet and security. More favorable to standardize the behavior of online operators, for Internet e-commerce to create a good e-commerce trading environment, but also for the state tax provides a basis for tax.

Based on the two sides of the problem, standing in different ways to see the problem, can always see some practical problems. Standing in the operator's point of view, certainly hope that the formalities simpler the better, do not need what conditions can start a business, nothing to restrict, the rest is how to run their own shop. Standing in the consumer's point of view, is to try to standardize as much as possible, there are norms better than no norms. In fact, because of conditional constraints, resulting in high threshold of entrepreneurship can not be entrepreneurial situation certainly exists, relative to the development of E-commerce has some inhibition. However, because there are no restrictions on the authenticity of the shop is also led to the situation of consumers cheated also a few.

The result of analysis is to solve two problems: first, simplify the management of E-COMMERCE administrative procedures, relax the business site, improve the tax mechanism of e-commerce; second, improve the online credit and standardize the E-commerce market. To solve these two problems, it is not impossible to solve, the key is how to simplify and standardize. Zhou Ningning that the implementation of Electronic Business license will be the future development direction of E-commerce, from the foundation to solve the two issues involved.

First, Electronic business license is paperless electronic license plate, to do a good job of electronic licence must establish a sound management system and the platform of administrative license. This platform is open to the outside, the entrepreneur can apply online, and finally receive the Electronic Business license and have Consumer-to-consumer and other online open shop operation right. An application for a licence must be issued with an ID card or a hukou plus the unit or resident community (village certificate) and the guarantor signed, through the scan upload or express to the relevant local administrative agencies, received the relevant documents to prove that the local administrative agencies only need to verify by telephone verification of the operator's documents can quickly handle the issue of Electronic business license. (This process is somewhat similar to the process of handling credit cards). After the start-up operator receives the licence, the license number is placed in the shop where it operates, and the consumer can inquire whether the operator has the license and license period, tax and annual audit information by clicking the number. This information because it is real-time update, so effective filtering false behavior, can effectively improve the credibility of the network, standardize the entire e-commerce market. Because E-commerce as long as the Internet can be decided to buy and sell transactions, so here, limit the business site has not been suitable for the development of E-commerce, so the operating site can be unlimited.

The gradual popularization of Internet e-commerce, the use of traditional administrative means to limit and standardize e-commerce is already lagging behind, administrative institutions should follow the development of E-commerce to develop a more reasonable and practical management system and innovative administrative mechanisms. (Author: Zhou Ningning)