Electronic Business melee, personalized development is a new way out

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 2012 of the end of the world, doomed is not a calm year, this year, not only the major E-commerce platform to develop rapidly, but also a year of fierce scuffle, from the extensive price war can be seen, the more high-profile price war is not a long-term solution, from the state Ministry of Industry intervention can be seen, This road is a dead end at the cost of hurting consumers, not the path of benign development of e-commerce. So, when the 2012 is about to pass, all the big electric dealers should calm down and think, where is the new way of E-commerce? The author believes that the personalized innovation model will be the only way out, who will be able to take the first place in the industry ahead, to start in the differential, fine vertical sustainable development, can be guaranteed in the invincible position, to achieve the goal of win with consumers.

One: Why is it that vertical and accurate personalized road is the new direction of development? Because today's consumers are increasingly demanding services, if you can provide each customer with exclusive, high-quality service, from pre-sale, sale to the aftermarket all the links are in place, to meet the needs of consumers (not just products), will be in the people and occupy an absolute advantage.

Second: According to relevant departments of data, in 2012 major e-commerce sites in the consumer demand for the category of goods increased by 43%, the customer unit price also has a 39% upgrade. From the marketing point of view, if the personalized integration into the E-commerce system, through the member emd+ attract eyeball title and descriptive content, can improve the success rate of mail, and then enhance the consumer clicks, if the page's user viscosity and loyalty to do well, STR will certainly greatly improve the order a lot. Therefore, personalization is also a new marketing power of E-commerce.

Third: E-commerce website Personalized Landing page is also an important factor, if you let consumers see the personalized landing page in line with their interests, will certainly generate curiosity, then the page PV upgrade will be more potential, if again through personalized "Hot list, see the people have seen, bought the people also bought" And so on to meet the user's psychological recommendation information, promote the possibility of potential consumption will be greatly improved.

      shortly before, by the billion power sponsored by the 2012-year China online retail annual meeting, the selection of the domestic excellent E-commerce service provider 20, and finally personalized development as the center of the points of the company again to the top, Visible personalization must be a new outlet for the future of electric business, but also a new way of development of the whole e-commerce market. The article by the Friend Net http://www.fuyouwang.org original code word, in the A5 start, thanks to reprint the companion link friends.