Electronic business model dismantling: from closed loop to ecosystem

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The Internet under any product success, not only hot, but also a system, the first to meet the seller profit drop bag, and then directly involved in the network, manufacturers, express and so on all aspects of benefits, and linkage of the industrial chain upstream and downstream, are to achieve benefits. At the same time, improve and improve the user experience, the reality of solving related problems. This is not just a simple closed loop implementation, but a living ecosystem.

With a new journey, to greet the wounds that can not be bypassed, this is the real hero.

From the interconnection into the mobile interconnection, a short span of more than 10 years countless subversion and innovation encountered by the sinister and opportunities, so I often sigh. Classics such as water not rot, hinges, enough to be enlightened for decades. Faced with numerous difficulties unknown dangerous, disastrous doom, only to adhere to the forward, courageously exploration, perseverance, to open up a new journey, is really a hero, only to truly uncover a new page of history.

Closed-loop (closed-loop structure) is an automatic control system based on feedback principle in industry. It is the core of intelligent control theory which began to form in the early 20th century and has been popular in the world. Mainly refers to the input to the output of the signal forward path, also contains from the output to the input signal feedback path, both constitute a closed loop, a closed loop (loop), a closed loop of information flow. Today, this theory has been used for reference and profound application in the PC and mobile internet age Electronic business model.

Closed-loop Electric dealer

The closed loop in the electric quotient, generally refers to realizes the closed loop in the O2O. Online passenger flow is equivalent to input, offline consumption is output, user feedback is from the output to the input path, forming a closed loop.

Lei, the founder of the Pudding movement, once confessed:

"Closed loop is all O2O enterprises should pay attention to." Whether it's a micro-letter two-dimensional code membership conversion, or Passbook bill integration, or we are starting to do the ultrasonic verification, follow-up NFC verification-everyone is trying to closed-loop operation, if there is no closed loop, the future in this area to achieve precision marketing is very difficult. There is no use of light users, only to understand the user's consumption, you can truly form value. This is like why Taobao for the user's recommendation to do better, and do the best is Amazon. This is really big data, based on user behavior. ”

This closed loop, in fact, is adhering to the concept of consumer dominance. The product is the front line. In a certain market situation, the new and old competition, mainly focused on new channels and ways to cause change, successful people to lead the trend, cultivate customers, and thus compete for customer flow, in addition, can also through the cultivation of potential new customers, the total social market to increase the way to promote the entire industry expansion.

In fact, the more the network is developed, the more the value of the O2O model is recognized by many people. However, the conditions and many factors of the harsh, so that the successful excavation of the few people. In many models implemented by the real enterprise, seven basic modes, such as business, Business-to-business, C2B, Consumer-to-consumer, Business-to-government, BMC and ABC, can be drawn out. Among them, business-to-business and Business-to-consumer are generally considered to be the most basic two kinds.

All the students in Vientiane

Old：

Recently, aged said, every guest is working normally, now mainly around the six anniversary, and 2014 spring and summer planning in busy. Contrast debut that year, a heroic temperament of the founder, with a group of ideal feelings of stars, passion to do the forefront of competition, the electricity quotient, encounter with the operator. This is really a comedy.

In countless electric dealers, clothing and clothing of the visitors passing by.

Ma：

Alibaba is very representative. As early as 1999, Ma Yun, after several startups, finally realized that e-commerce between enterprises and enterprises is the most likely to win the first model of China's internet industry, so that the full attention and priority development. Of course, Alibaba's strong, thanks to the internet in the beginning is an open system, is still the enemy of the Internet.

ebay, a distant America, has opened up a consumer-to-consumer model that has made Ali feel another charm. In the end, Alibaba Group invested in the establishment of Taobao on May 10, 2003, focusing on exploring the Consumer-to-consumer model.

2007, Jingdong Mall sales of more than 350 million yuan, to achieve a three-year continuous growth of 300% shocked the industry. Also let Ma Yun notice the potential of the market. April 10, 2008, the establishment of Taobao Mall, January 11, 2012 morning, Taobao Mall officially announced renamed as "Day Cat", and then have a new logo. Focus on the mode of the Business-to-consumer. And in coping with business model bottlenecks in the level of thinking, pay treasure broken cocoon out. Recently, it has been c2b.

Perhaps as Mr Ma said, it is not easy to make a decision for the future, at least 30% of the people will oppose you. But no matter what, the life of the most value of investment is always the future and ideals of persistence!

Liu：

Many of the people who have gone through the Zhongguancun, remember the Liu of starting a career as a counter and two employees. In fact, whether it is in the determination to bring Jingdong Mall into the field of E-commerce, or Jing-dong became the first domestic sales to break through tens of billions of e-commerce enterprises. The perfect combination of confidence and blueprint, Liu in China's business market, sent out its strongest voice.

"From the day I started my business, I was never ready to put on my shoes again," he said. Understand this sentence, it is easy to understand the next step of the financial layout of Jingdong, payment business on the line.

Guoqing：

Dangdang was founded in November 1999 to book retail Business, is China's first completely based on online businesses, listed in the United States, the consumer online mall. However, when there is a piece of logistics short board. This is Guoqing's mishap, so that the industry evaluation as "when the value of the change of traffic" "from" the Cat.

After the recent post-business price war, Liu that some people are worse off than Guoqing, because he had at least fought like a man!

Jindong：

Jindong has been hiding behind the expansion of Suning's easy purchase. Suning, a start-up from air-conditioning, has been slow to process the electricity. Although it was founded in 2005, it was only a small department. Until the internet world's electric dealers burned to the Yalu River, just hurriedly reorganization on-line. Suning Electric Network until the new revision of the online mall and changed its name to Suning Tesco only really improve, creating a next generation of consumer online shopping platform.

The recent Jindong explosion is the 2013 session of the two sessions of the two proposals. 1, Consumer-to-consumer in the existence of counterfeiting, infringement, non-tax sales, consumer burning money, 2, accusing the electric business enterprise's Vie mode, foreign capital remote control, to the domestic retail and economic security risks.

However, from his well-known assumption that the next decade's consumer market, without diverting half of the sales, all the retail enterprises will lose profits and viability. Then the real reflection of the traditional electrical business in the heart of a doubt, the electricity business in the future may indeed have swept the momentum of development.

Ma：

The Xun network, created in 2006, is the largest Business-to-consumer shopping site in the East China region. Tencent 2010, became its strategic partner, in May 2012, Tencent completed the holding of Xun. Ma's awakening to E-commerce is late, but not too late. Since his 2010 to see and judge the entire online game market is more than 30 billion, for online advertising, search advertising revenue of about 30 billion. And E-commerce, even if reached 40 billion, still not very big, will become the largest Internet revenue, a very fierce.

Ma can do is to invest money, May 18, 2012, Tencent announced the start of the restructuring of the Electronic Business organization, to the independent operation of Tencent power companies to invest 1 billion U.S. dollars to build a new generation of E-commerce open platform. Next step, from Alipay to Tenpay ... Started late, the movement is very fast, originates from stands high, the financial strength is abundant.

Gege and Liu Mountains:

Store No. 1th is the official online business enterprise in July 2008. After February 20, 2012, Wal-Mart in the United States announced that it would replace Ping An group as the largest shareholder in Shop No. 1th.

Logistics is the bottleneck of its development. They realized that the way to crack is to build storage and improve logistics capability. Chairman Gege recently pointed out that in the fierce competition in China's electric business industry, large-scale development, speed and customer experience will be a test of the success of the electrical business enterprises are some key factors.

Remove unnecessary

The strength of the internet comes from constant learning, absorption and digestion. The electric quotient mode is the same, a closed loop is not a completely closed ring, but a process of continuously adjusting input information according to output feedback. In fact, it comes down to the point that removing the unnecessary. Or to specialize a little. Because each pattern can penetrate, regroup, not absolute. But you have me, I have your situation. In the forward, the continuous reorganization of integration, to truly realize the rise of a new industry. Also find their own advantages and disadvantages. Complement each other, complementary advantages or weaknesses.

For example, the consumer is the most common platform for electric business, his disadvantage lies in the initial customer diversion, offline logistics bottlenecks, the need to continue to burn money, greatly restricting the development of consumers. And as a result of Manto, tune, merchandise after the sale in place, and many other stringent requirements, for all aspects of the larger electric power provider is very challenging. The advantage of this is that users have a variety of feedback information in a timely manner. Help the enterprise truly understand the customer, thus step by step to form the closed loop of precision marketing.

And business-to-business is the enterprise model, his disadvantage is more rigid, lack of spirit and mobility, there is a certain delay. Real customer feedback is slow and not fine. In the regional economic crisis, the strong correlation between the enterprise risk-resistance is weak, once the landslide, it is difficult to tile whole.

And Consumer-to-consumer, is the individual to the consumer model, and C2B personal similar to the enterprise, the advantage is that the cost of less access threshold low, for many beginners to provide convenience. The drawbacks are mixed, it is difficult to protect long-term quality and after-sale and so on have a certain risk, as for counterfeiting, infringement and non-tax sales are all of a sudden difficult to eliminate.

Business-to-government, business and government between the electronic commerce. This in the development of e-commerce accounted for the proportion is not low, and rising year by year. Also facilitates the government to the electronic commerce promotion, the management and the normative function. However, the drawback is the first need is that enterprises should have a certain economic strength and credibility. General enterprises are difficult to compete with mature enterprises, so government incentives often become the welfare of large enterprises.

BMC, Enterprise, intermediary supervision and consumer E-commerce model, the model is committed to provide people with a "high information flow + trading highly honest + trading range of highly diversified exchange of diverse objects," the excellent E-commerce platform. In fact, this model needs the social electronic commerce many kinds of conditions are complete, the social various factors mature, therefore the reality is not high, in the whole society is not uncommon.

ABC, is the agent (Agents), Merchants (Business) and consumers (Consumer) together set up production, management, consumption as one of the E-commerce platform. Hope to build "shop + Service Shop + Marketing service system + Consumer Alliance" complex marketing model. In fact, it is understood that the practice of encountering difficulties, and is often suspected to be MLM companies.

Ecosystems

Compared with the gradual aphonia of every guest. In the quality, after-sales for the representative of the price war and the ultimate pursuit of speed war. 211 limited to the Jing-dong, has played the biggest advantage of its own logistics, in the north, on, Canton, Chengdu from the logistics of the morning to send a single afternoon delivery of the movement, the opponent far behind. At least in Beijing, almost from elite to white-collar, all marvel and enjoy his swiftness. Amazon, when at this point, be ruthless to pull away, can not be a candle. With Tencent's powerful infusion of capital, Tenpay has also built a similar model in Chongqing.

And Ma's rookie company, High-profile China Intelligent Backbone Network (referred to as CSN, Ali Internal Logistics Network project Construction, perhaps is its passive for the initiative, under pressure and multiple surrounded by the Jedi counterattack, the Prophet said, this logistics network platform for the success of the construction, it is possible about the future of China's 10-year electric quotient of the overall pattern.

......

In fact, E-commerce is a network of transactions. The basis of the electrical quotient is still only likely to be a manifestation of the deepening of the social chain of relationships. If the production, sales in the network successfully achieved docking and circulation, the approximate formation of a closed loop.

And the Internet under any one product success, not only hot, but also in a system, first to meet the seller profit drop bag, and then directly involved in the network, manufacturers, express and so on all aspects of benefits, and linkage of the upstream and downstream industries, are to achieve benefits. At the same time, improve and improve the user experience, the reality of solving related problems.

If this is no longer just a simple closed-loop implementation, but a closed-loop transformation upgrade, become a living ecosystem.

As long as the feedback information is timely and true, in fact, there is a closed loop everywhere, but consciously aware of the role of the closed loop, and relentlessly push it forward, so that the final construction of a complete living ecosystem, but it is not easy.

Those who still survive the electricity business website. Already from a local low-level competition, began to stand on the ecological system for the layout of the struggle. In fact, the world has been set, the key is that the interests of the Division and Preparedness for the new big kill device. In this regard, the power of the model of the war, has moved from a local to a full-scale campaign. Next, who is to win more market share, or to become the next generation of electric business model leader?

In fact, it is still the first in the business community, the establishment of a sound and greatly improved an ecosystem. This situation, or an old topic, in products, customers and channels, who fused the most perfect, who has the most power to speak in the future.

More good products, more popular, more powerful channel capacity, before the possible end of the limit, today's electricity dealers can not superstition and enough time.