Ministry of Commerce issued a document recently, said to be in 5 years to cultivate 50-70 network shopping platform and E-commerce Application Model backbone Enterprises, the end of the year will be published model list. This message, the industry is a hot discussion, in the "model" to be out of the first one months, accounting for more than 80% of E-commerce market business platform, who will be the first to enter the "Big list"?
Overall, the domestic Business-to-business E-commerce platform market pattern has been more clear. Early entry to the "position" of the comprehensive platform by Alibaba, HC Network, global Resources Network, China's suppliers, such as the lead, vertical third party platform by the Chinese chemical Network, my steel network, China Apparel network LED. With the development of electronic commerce, the new generation of third party platform, represented by search and Dunhuang, has also grown up and become a strong competitor of the early stage.
Comprehensive class platform: Alibaba "Zuba"
Alibaba's rise began in 2003, from the initial "free to attract" to the current "National Hot", Alibaba 2009 E-commerce market revenue of about 3.875 billion yuan, in all the Third-party platform "top". Alibaba's biggest advantage lies in its huge user base, relying on a strong user resources, Alibaba marketing as a "chip" service model in the early days of the popularity of E-commerce received hot.
In contrast, Alibaba's service model is relatively simple, this "all-inclusive" mode, there are some services short board, such as Pan and not fine, wide and not specialized. Nevertheless, as a domestic third party platform, even China's e-commerce industry leader, Alibaba into the "big list" there is almost no suspense, the only suspense may exist, that is, if Ma Yun with the same "brain temporary short circuit", to attract public outrage, fell a "fight monopoly" charges, The State Department of Commerce may consider it for a while.
To Yu Huicong, China's suppliers, global resources, business treasure and other comprehensive platform, you need to go through the Provincial Ministry of Commerce assessment. HC Network of Fame and status should be no problem, but in the capital gathered by the famous enterprises, will not be "a province not exceed 3" quota limit, it is really difficult to say.
Vertical class platform: "The supremacy of Hegemony"
In the vertical category of Third-party platforms, the entire market is called "hegemony", My steel Network, China Chemical Network, China Apparel network, food business network, etc., have access to the "big list" of strength.
My steel network is the steel industry vertical platform, the site's biggest feature is the central release of the national Iron and steel Market information, this information as the main model of the site a year's service fee reached 130 million, become a vertical industry platform for the "leader." China Chemical Network is one of the first batch of business-to-business websites, its "member + advertising" profit model from 97 has been extended to now, although there is no innovation, but also become the first chemical industry site.
And China Clothing Network, food business network, such as Business-to-business E-commerce platform, although in sales can not compete with Alibaba, but in the vertical industry, its size and influence are not to be underestimated. Just, excellent industry vertical business-to-business site mostly in Zhejiang, Shanghai, Guangdong and other regions, if according to the "one province does not exceed 3" algorithm, I am afraid that "web site dispute" will be upgraded to the "industry dispute."
Emerging model: "Dark Horse" will be born
In recent years, the new "Dark Horse", there are several models the most market potential, one is to do small foreign trade wholesale Dunhuang network, one is "cloud computing E-commerce Platform" based on the Search Industry website Alliance.
The Dunhuang net in the small foreign trade wholesale field in the domestic already ranked first, its "to reach the online transaction collects the commission" the profit pattern also quite has the characteristic, the Dunhuang net in 09 's transaction amount surpasses 2.5 billion yuan, in the small foreign trade business-to-business E-commerce platform, the Dunhuang net visit quantity also highest occupies the first. As one of the features of Beijing's E-commerce platform, the Dunhuang network is also likely to enter the first batch of demonstration lists.
In search of E-commerce platform because closely follow the "cloud" trend and highlight its own characteristics, this innovative model will also be supported by the government. Because in the e-commerce industry, the search is the first to enter the "cloud era" of the company, cloud computing as a future trend, and a decade ago, similar to E-commerce, in the electronic commerce of the day, cloud computing will naturally as "tomorrow Star" to support, who dare to say, ten years after the search will not become today's Alibaba?
By region declaration: Hero sad "geographical clearance"
According to the Ministry of Commerce's documents, the declaration according to provincial-level division, of which, the eastern region of the provincial Department of Commerce to declare E-commerce demonstration enterprises in principle not more than 3, the Midwest provinces 1-2. In the case of China's economic imbalance, the first batch of companies to enter the big list will also be uneven.
Zhejiang, Shanghai, Beijing, Guangdong and other eastern cities E-commerce level is significantly higher than the western region, Central, northeast and other regions in the middle, but basically can form a small scale. This will herald that in the developed regions, a large number of excellent E-commerce platform will be rejected because of "regional order".
Take Beijing as an example, Dunhuang, search, Hui Cong have opportunities, and Jingdong, when, Fank, such as the platform also has the strength. In any case, Beijing has at least seven or eight electric platform qualified to enter the "big list", but if according to "the eastern region of the provincial Business Administration declaration of E-commerce Demonstration Enterprises in principle not more than 3" to calculate, Beijing will have a number of excellent E-commerce platform can not access the "big list."
The industry believes that the region as a unit to participate in the declaration, can support a part of the Midwest development of enterprises, so as to reduce the gap in the development of E-commerce in the Midwest, but also will be baffled by many developed areas of "hero Han", if the "Model sample" grading, allowing more enterprises to join, will be able to promote more excellent platform development.