Electronic Business service provider Ruijin Lin won nearly million dollar investment

"TechWeb report," September 7 News, the overall E-commerce hosting service provider Ruijin today announced that the company received from the Asia-rich Asian Fund (SAIF) total of nearly tens of millions of dollars of investment.

Ruijin Lin co-founder Anshui said that the round of financing 20% for ERP, 20% for integrated marketing, 40% for the operation of international brand distribution, 20% users of international development, brand communication, talent introduction and training.

"The core of the investment Ruijin is to invest in a professional, light asset, fast growing business model to help the traditional consumer brand expand to the direct channel of the electric business," said Yan, the founding partner of Sai Fu. ”

Anshui, Ruijin is the operation and system of the overall solution provider, the company services in fashion and home field companies, including clothing, bags, shoes, accessories and homes, home textiles, furniture and so on. At present, the company 50% customers for international brands.

Ruijin Lin was founded in 2009, the current business structure includes four aspects: Electric business Training and consulting, on behalf of operations, integrated marketing, ERP system, which accounted for more than 70% of operating revenue.

Anshui revealed that Ruijin last year's revenue billion, achieve revenue balance, the target revenue of 400 million this year. Kexin）