Electronic Business services encounter industry crisis Cheng Xing Alliance to establish the integrity of the

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In recent years, in the food field, the Internet in the field of credit crisis, let us to this era, the living environment has not supposed to worry about, in the end how to face the credibility of the crisis, is our business requirements are too high, or enterprises forget they should have the integrity?

The "storm" of honesty in Chinese society and the crisis of "good faith" in the service of electric business

Honesty is an important cornerstone of modern civilization, but now let us be puzzled, why so many people, they are in the creation of wealth on the road, often put the integrity behind the head. We know that the great temptation of interest often hides huge moral hazard, and it is a manifestation of moral loss that the current Chinese social honesty and credit problem is constantly protruding. In recent years, in the food field, the Internet in the field of credit crisis, let us to this era, the living environment has not supposed to worry about, in the end how to face the credibility of the crisis, is our demand for enterprises too high, or enterprises forget they should have the integrity? Call for good faith "at this time the emergence is precisely the demand for the development of the Times.

After more than more than 10 years of exploration and development, internet shopping has become an important social and economic form of our country, and become an important part of the international network purchase market. 2010, China's net-purchase transaction size of about more than 500 billion yuan, has accounted for the global network shopping market 1/7, accounting for China's total retail sales of consumer goods more than 3%, and there is still a larger space for development! At present, the credibility of the online shopping market, the controversy focused on the "network Business" group, but as consumers---network- E-commerce service providers such as the electronic business ecosystem, the integrity of any one aspect of the problem, may cause the industry "multiple bone Naomi Card effect", leading to the whole network of the industry "collective winging." As hidden in the net purchase transaction "behind" the electric business service provider, their dishonest behavior also directly affects the "net merchant Group".

E-commerce service industry "honesty accident" frequent

With the rapid development of the electric business, e-commerce service providers always stand behind the electricity quotient, as a part of the Electric Business Ecology Circle, at the same time of the harvest growth, also face a series of credit crisis: network fraud, illegal operation, excessive commitment, false propaganda, unfair competition ... These dishonest behavior seriously damage the interests of customers, for the E-commerce service industry overshadowed, but also hindered the development of the electric business sector.

The few "dishonest" business behaviors in the service industry are also violating the healthy development of the industry. Some enterprises self-appointed "e-commerce ERP first brand", their professional level, service attitude and the self-proclaimed "first" is not at all, received the customer's money, and said: "Our system is such, we serve so many customers, so many are in use, how your home so many requirements!" Such treatment of customers will only end up with a reputation for self-deception. And poor service attitude, staff is not professional is precisely the "dishonest behavior" of the beginning.

In addition, the staff "shanzhai" behavior will also be a "shadow" of corporate integrity. A company in the online service business of a joke: "The implementation of personnel calibration electronics, not with weights, and finally with the peasant eggs as a" temporary weights, known as exactly 75 grams. This "random" behavior reflects not only the "amateur" of the employee, but also the lack of the establishment of the industry Service standard. In response to this phenomenon, some people on the microblog said that "this company personally thought that the high-level attitude is very good, the concrete implementation of the person is difficult to compliment!" but as a member of the company, the integrity of the conduct of the job should not be divided into the size of the customer.

"Perhaps XX enterprises only attach importance to some big customers, around more than 10 with XX, are big call to be fooled." As for the service, it cannot be described as rotten. Call the big guy in the software industry to get into the industry quickly. Out some money, we still have, be fooled on the pirate, wasted a lot of time, we can't afford to hurt! This is a "hurt" the customer's speech. When the customer's "feelings" are seriously violated, such "negative Word-of-mouth" will be a hundredfold, thousand times the speed of transmission, the behavior of individual companies may be the whole industry to suffer "criticism", leading to the industry's credibility crisis.

E-commerce service providers as "sellers" to the network to sell software and services, should pay attention to customer feedback on product use experience, establish an effective service tracking system. For example, the establishment of customer problem classification, according to the urgency of the problem, you can try to establish a Customer Manager and research and development leader Quick linkage mechanism, if encountered front-line implementation personnel and customer service personnel difficult to resolve or reply to the problem, the first time to submit the issue, delivery to the Customer Manager and research and development According to the response speed of the problem handling and customer satisfaction to give the corresponding incentives to become a veritable "electronic business service provider."

The Electronic business service casts the good faith "Cheng Xing Alliance" to emerge

The leaders of the electric business service industry are aware that the "unhealthy and dishonest" phenomenon of individual enterprises will spread harm to the group of the electric business service providers. In this emerging industry service standards have not yet been perfected, only through the industry self-discipline, advocating fair competition in the industry, tree electric Business service integrity of the wind! Cheng Star Alliance "is in this context came into being!"

September 9, 2011, with the support and guidance of China Electronic Commerce Association, China Electric Business IT service provider three leading companies (ShopEX), yum Software and E store treasure, the joint shop housekeeper, housekeeper, light cloud software, Sio Technology, another city, and many other electric business service providers, announced the establishment of Cheng Xing Alliance. Cheng Star Alliance will unite the electronic commerce industry outstanding service Provider's strength, ignites the electric business service provider integrity the spark! The Star Alliance convention emphasizes honesty and self-discipline, eliminates all illegal frauds, protects consumers ' greatest rights and interests, builds honest electric business ecological circle, and actively promotes the healthy, continuous and steady development of E-commerce.

On the day of the Conference, the participants also discussed how to become the electronic commerce service provider in the eyes of the net merchant. Whether the product is perfect, service ability, attitude and after-sale commitment, are the main issues discussed. "The late service of the software is very important, the service provider to the valuable customer needs to be the corresponding attention is more reliable." A big Taobao seller has expressed such a feeling on Weibo. Therefore, enterprises should strengthen "internal strength cultivation", each launch a new function or one new product, must use the result of the customer as the main measurement standard. The Customer Manager should understand that the end of the product delivery is the beginning of the service, timely follow-up to the customer's reasonable demand feedback, and quickly make adjustments, so as to achieve a "double win" situation!

Zhang Chaoyang, one of Sohu's bosses and internet leaders, founded the "Anti-Piracy alliance" in the first 2 years of the Internet, holding high the banner of good faith. In a recent public statement, he said, "from the perspective of the enterprise itself, in the enterprise competition is extremely fierce situation, our entrepreneurs do not be so quick; from the perspective of corporate security, because regulation is not strict enough, may be in some way to gain the advantage, so that you can beat the competitors, Get a certain market share, but in the long run, such a business is very dangerous, because it will always be more transparent supervision, then you are doomed. ”

Integrity is the foundation of this, is the cause of the success of the guarantee. Have integrity will be recognized, only people buy your products. At the same time, integrity is to shape the corporate image and win the cornerstone of corporate reputation. If enterprises do not operate in good faith, blindly take the crooked door ramps, the result must be eliminated by the market.