Electronic box wars with continents

This year, the "four screen" successfully aroused the big box manufacturers ' morale, millet, music, etc. have launched their own TV set-top box, a "box war." September 23, TV set-top box leading enterprises with the state electronics in Beijing to hold new product launch, launched to fly to see the box, flying TV Smart TV. In addition, with the State electronics and more than 10 provinces and cities of the radio and Television enterprises signed the agreement to promote fly to see the box. Yuan Ming, Chairman and CEO of the same continent, said that in the Set-top box field, the same continent's box is 1+1. The so-called "1+1" refers to the use of new technology, so that mobile phone screen, pad screen and TV screen connected to truly realize the Internet of television. And the other boxes are the content of the Internet to move to the television screen. However, industry insiders pointed out that the future of the box business is to experience rather than hardware, and profitability will be a very long process. 0 Yuan strategy to challenge the industry bottom line in the afternoon of September 23 in Beijing, a new product launch, with the state of electronic officially launched the television internet "fly to see the box", groundbreaking to the TV screen and mobile phone/ipad screen synthesis as a whole, the realization of mobile phone/IPAD control TV, cell phone/pad and TV screen switch between the functions. The box has three technology-"touch", "cast" and "Fly to see". The core of which is "touch and see" technology, it is home entertainment, one of the two core. "Touch" can be the TV content synchronized "map" to the mobile phone and pad, and "cast look" can be a mobile phone screen through the box projection to the television screen display, so as to achieve "large screen small screen, small screen tube large screen" low delay operation. Through these technologies, television can discard cumbersome control, direct use of mobile phones or pad, such as the control of television, TV on demand, change channels, internet, play games, etc. are done on the mobile phone or PAD, TV manipulation can also be done, such as mobile phones or smart devices such as the ipad as convenient. Yuan Ming, Chairman and CEO of Zhou Electronics, said in an interview with China Securities News reporter that in the set-top box field, the box of the same continent is 1+1. The so-called "1+1" refers to the use of the above independent innovation technology, so that the mobile phone screen, the ipad screen and the television screen connected to truly realize the Internet of television. And the other boxes are the content of the Internet to move to the television screen. In addition, the same continent electronics also released a TV-based internet ecosystem of the operating system mushroom UI. Unlike Android, which is carried in other boxes, the Mushroom UI allows users to customize their own personalized interface, create their own desktops and edit and modify them at any time, from wallpaper to apps, to create their own TV, and to break the status of TV screens in the thousands, Yuan Ming said. With other boxes of low-cost promotional strategies, with the State electronics in the conference site unexpectedly announced the free sale of the box to see. "With the mushroom UI of the fly to see the box cost is 499 yuan, the market performance is not such a good box to sell to five hundred or six hundred, we sell directly 0 yuan." When Yuan Ming uttered this passage, the whole audience marveled. However, 0 yuan sales of the flying Look box is the radio and television version, that is, and radio and television enterprises to launch, users pay a deposit of 90 yuan, monthly to the local radio and television enterprises to pay 8 yuan rent. Satisfy these two, the user can use free to see the box as well as inside the massive movie entertainment content. 10 billion TV internet upgrade Yuan Ming that, after the PC Internet, mobile internet, TV Internet will become a new blue sea, with the continent of electronic hope to use technology and market advantages to seize the opportunity. For the rapid promotion of flying to see the box, with the State electronics in the conference site announced and set-top box production leading company trillion shares signed strategic cooperation agreement, the two sides plan to use a variety of channels to raise capital of 10 billion yuan, to promote the 10 provinces with the electronic signing of the "four-screen all-in-one TV internet These 10 billion dollars will use bank financing, debt financing and other means, or introduce including but not limited to industrial capital and strategic investors, in-depth capital cooperation. The project refers to the same continent through the cooperation with the radio and television operators, the domestic radio and television in the field of traditional one-way DVB (cable digital TV) set-top box users upgraded to Dvb+ott (Internet TV) users, after upgrading work, users can watch the radio and television operators of the program content can also watch the internet business And be able to enjoy a multi-screen interactive business brought about by the video experience. Conference site, with the continents of Hubei radio and television, Guizhou radio and television, Kyrgyzstan as the media, Xinjiang Radio and television and other 10 cable operators signed the strategic cooperation intention to promote the "1+1 TV Internet" popularization, and actively seek their own resources and business areas of the best combination of cooperation to develop multi-level cooperative. In fact, the same Chau electronics in the video products with product development, technical services, project design, after-sales service, marketing aspects of the prophase reserves; MB shares in the home audio-visual consumer electronic products manufacturing and production has a more complete production supply chain, the agreement on the "four-screen all-in-one TV Internet network Household Project", With the Chau Electronics will and mega-shares in the production and supply chain cooperation. It is reported that the "four-screen all-in-one TV internet household Project" is expected to be completed within the next 2 years, the budget for the entire transfer cost of about 600 yuan, including hardware input, network matching, content resources, after-sales service and market promotion. In the next two years, the two sides will raise 10 billion yuan to start the first phase of about 16 million users of the whole turn, the follow-up company will use the front-end user fees and other revenue for follow-up financing. With the state electronic, the company and trillion shares cooperation, will make the company more interactive business products industry chain optimization, the company's mobile phone, television, pad and other interactive terminal products to promote the scale of the foundation laid. Profitability is still a long process. With the increase of the family bandwidth, the video service based on the open Internet becomes the living room entertainment mainstream application condition has matured gradually. For the current smart set-top boxes and smart TV products, video playback is still the basic function. In the three-net integration policy has not yet made a breakthrough in the case of intelligent TV matching product box has a huge market space, all the road businesses have taken a fancy to this piece of cake. The shares of the listed companies are also "try Dance". Multiple acceptance of China certificateThe newspaper reporter interviewed people said that the box market is now filled with a smoke-free war, and for who defeated who wins the opinion is mostly different. Three network fusion experts, integrated network President Wu Chunyong that, whether it is 0TT box or smart TV, these vendors are in the early stage of cultivation, did not form a real profit model. For the profit model, Yuan Ming only said that the current is the promotion and cultivation stage, and the interests of the radio and television companies are also declined to disclose. Another anonymous industry expert believes that, from the business model, the major businesses have different winning points. Take the number of Chinese as an example, although the number of the box in the introduction of hardware lag, but it is in the box software to intervene in the earliest, fastest-growing manufacturers, and its own like millet such enterprises can not match the licensing advantage, which at least let it in the box partners in the advertising division of a slightly taller. "At the moment the competition in this market is so fierce that the sellers of these boxes are almost unprofitable," Wu Chunyong said. "The business of the future box is to experience rather than to hardware, and profit points depend on their later advertising, which is a long process."