Electronic magazine fell: once more brilliant than group buying website

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The word "electronic magazine", which appeared a few years ago, is now quietly fading out of sight. A few days ago, a portal also dedicated to this done a survey, the results show that about 85% of netizens said that has been a long time did not read the electronic magazine. Electronic magazine, also known as the Internet Magazine, in early 2005, only a few domestic, by 2006, it quickly soared to thousands, that year is also considered the domestic electronic magazine industry's peak period of development. In this, there are celebrities to play the Signboard, from 2005 Yang Lan founded the first celebrity electronic magazine LAN LANs, to the subsequent luyu of the "Yu", Xu Jing's "open" ... E-magazine once brilliant seems to be no less than the current group of hot sites.

Of course, electronic magazines were also favored by VCs. 2005, Acer, Lenovo Investment and China merchants three jointly to Xplus (domestic electronic magazine, electronic newspaper distribution platform) injection of 4.5 million U.S. dollars; Poco Electronic magazine won two investments in IDG in 2003, a total of 20 million dollars, while Carlyle invested $10 million in another electronic magazine platform zcom. Plus the investment in other electronic magazines, about 100 million dollars of VCs have entered the market.

However, who had thought that the money in a short span of three or four years in the water drift, several major electronic magazines have to close down, only the remaining is dying, the speed of the fall is hoot.

Compared with traditional magazines, electronic magazine has always been a gimmick with the advantages of flexible content, good visual effect and low cost. However, these so-called advantages, in the industrial chain has not fully improved before they become the shackles of their development. For a while, a wide variety of electronic magazines have been jammed on the internet, but because of the lack of innovation in content, homogeneity, and the industry's few influential leaders, so that readers feel that the start. Despite a number of electronic magazine platforms to improve content quality, in addition to creating content partnerships with paper media, they also set up their own original magazines, such as Poco's "Pocozine", "Impressions", "Taste" and "premiere" of the four original magazines, but this has virtually increased costs.

On the other hand, the "money" of electronic magazines has been unclear. Like traditional magazines, the profit-making model for electronic magazines is to make money by issuing fees and advertising. The former is obviously no advantage for the Chinese market, which is accustomed to the free internet, and the latter, due to the limited users, will naturally not go much further. Over time, in the vicious circle of both, industrial development has gradually plunged into the bottom. 2006, zcom Electronic magazine lost nearly 2 million yuan per month.

Now, ZBox has quietly closed down, the domain name to his use; industry predecessor Xplus also fade out from the industry, its general manager Xiahong to join a mobile internet media company; Yang Lan and HV, the two big electronic magazines that are trying to attract investment, have completely ceased to end last year. But Poco now has transformed to do picture interest interactive sharing community;

Some people ask whether electronic magazines still have a comeback day? Of course, no one can guarantee that the future of electronic magazines may be revived by a certain trend. But don't forget, the development of the domestic e-book industry is still "out of the box", not to mention the electronic magazine?