Electronic payment is the revolutionary meaning of e-commerce

Electric business blowout, fierce competition. E-commerce is a new type of economic activity, which has become an important part of our strategic emerging industry and modern circulation mode. China's e-commerce is in the blowout period, but the competition is extremely fierce. 2012 China's e-commerce turnover exceeded 7.5 trillion yuan. Ali's Taobao and Cat's total turnover on November 30, 2012 21:50 Breakthrough 1 trillion yuan, equivalent to the national social consumer goods retail total 18.39 trillion of 5.4%, after Guangdong, Shandong, Jiangsu and Zhejiang consumer goods sales, or even more than the ranking of Yunnan, Guizhou, Gansu, The sum of Xinjiang, Hainan, Ningxia and Qinghai. The National Ministry of Commerce issued "E-commerce" Twelve-Five "development guidance", planning to 2015, E-commerce turnover 3 years to 12 trillion scale. China is expected to surpass the US as the world's largest e-commerce market by 2015.

It is electronic payment that determines the revolutionary meaning of e-commerce. The development of electronic commerce is dizzying, but the real decision is the way of payment. "Four streams" in e-commerce: business flow, information flow, capital flow, logistics, the core is the capital flow. Any transaction will end up in the payment settlement of the currency, and the transfer of ownership of the currency is a core of all commercial transactions. It is precisely because of the payment and settlement that realizes the monetary discharge of the creditor's rights and debts of the commercial activities and causes the seller's value realization and profit formation. The transfer of commercial transactions without currency ownership is not really complete, so online payment settlement is the key to the realization of e-commerce. Leaving the payment and settlement, business loses its existing value and promotes its development in the internal incentive mechanism and motivation.

Entering the 2l century, the commodity economy is more developed, the scale is huge, the economic globalization has deepened the business tentacles of enterprises or individuals to a greater extent, the world has become a commercial battlefield. In this context, efficient, accurate, fast and safe, All-weather, cross-regional business is the goal people pursue. The online payment settlement itself has the All-weather geographical advantage is the only solution to dissolve the traditional payment settlement mode by the space-time limitation and the All-weather whole-time payment settlement and information query contradiction. It is online payment and settlement of the revolutionary innovation, only to achieve the e-commerce industry in the past generation and today's rapid development. If the electronic commerce still relies on the traditional payment settlement way, cannot realize the real-time on-line payment, then this electronic commerce is only "the fictitious commerce", only "the four media", the Electronic Business news, the electronic contract, but cannot realize the on-line transaction truly.

Problems and breakthroughs in online payment

The problem of electronic payment

At present, the biggest problem of online payment is that cash payment still occupies more than 60% of all payment methods, electronic payment is still in the secondary way, which is very inconvenient to maintain the lawful rights and interests of both parties, improve the efficiency of currency circulation, enhance customer payment experience, and guarantee the government's taxation and supervision of E It is also not conducive to business marketing. Mainly reflected in:

Problem one: There is a great misunderstanding about the online payment query function of Internet. People used to think that the Internet was a new medium for information transmission. The internet simply equates to paper, telegraph, telephone, newspapers, television and other means of communication inventions, at most only think it more than one two-way interactive function of information, but did not realize that the Internet and the media the biggest difference is that it is not only information transmission tools, It is also a tool for real-time online transaction transmission of electronic money and a query tool for payment and settlement information. Quite a few electric companies still stay in the traditional way of cash payment by the delivery of goods to the payment as a means to attract consumers from offline to online marketing tools, not fully understand the nature of electronic payment and the significance of E-commerce.

Question two: Currency owners are skeptical about the security of money being stored on the internet and mobile.

Question three: In the past, we have not proposed a monetary ownership transfer scheme that balances the rights and obligations of both sides of the business transaction, and both parties agree and win.

Question four: The online payment settlement operation method is cumbersome, to the online payment settlement user's cultural level and the Internet use ability has the high request, this to a large extent has prevented the network retail transaction on-line payment settlement's popularization application.

Therefore, we must solve these problems and promote the application of electronic payment mode in the whole society.

Electronic Payment breakthrough

Online Electronic payment using electronic money is the inevitable direction of the development of network retail payment marketing and has great marketing value. On the one hand, greatly improve the speed of capital circulation and create currency wealth. On the other hand, it has promoted the development of Internet technology and modern financial technology with the core of online payment, and opened up a broad prospect and application space for the next generation payment technology such as mobile payment.

Breakthrough one: The electric dealer takes the lead application demonstration in the whole society, the promotion electronic payment becomes the social universality application. "Shing" is a universal commercial law formed by human society since ancient times. And the use of other alternative money in the way to pay off debt has a social acceptance problem. As long as there is a social identity can create a new payment tool, and the use of new payment tools and success to have to open up the market innovation spirit, such recognition to the market and the development of innovation at the same time. The electric business platform should guide merchants and consumers to further understand that electronic payment is a means and tool for payment of creditor's rights and debts in the Internet as a tool after cash payment, account transfer, Bank bill payment, asset mortgage payment and so on. The electric trader promotes the electronic payment in the whole society to lead the application the Promoter and the main force, and has the demonstration function to other user application, thus from the small to the big, gradually promotes for the social popularization application.

With the continuous improvement of online business and the maturity of the online shopping crowd, online payment methods are gradually accepted by the user, the electronic commerce company's understanding of the essence of e-commerce gradually deepened, including some electrical business such as Jingdong increased the application of electronic payment, the original is proud of the proportion of goods to pay has been reduced from the past 70% to 50%. Some electric business platform in the Web page with eye-catching signs and text clearly remind consumers, "in order to protect the legitimate rights and interests of both sides, please choose to use * * (Electronic Payment)." These are of great significance to promote the marketing of electric business platform and the popularization of electronic payment.

Breakthrough two: Third party payment system and technological innovation. Payment is a transfer process of currency ownership, because money has the value of society, every social people have the demand of possession. In E-commerce transactions in the remote, the virtual, trans-temporal characteristics of the transaction in the space and time separation, whether the first to pay the party or the first delivery party will make their legitimate interests are threatened, and the transfer of money in the process has been unrelated to the third party possession and theft may be a security issue.

Third party payment system solves the network retail transaction both sides remote, virtual, credit and other potential risks, in the technical solution to the multiple bank account interface, payment security, efficiency and so on, so that both sides of the network retail transactions can confidently engage in trading, but also safe and efficient to achieve the transfer of capital ownership, It is a payment revolution after gold, paper money and credit card in the history of human thousands of-year trading. The emergence of third-party payment and technological innovation have greatly promoted the development and prosperity of the network retailing industry, and will make greater contribution to the network retailing industry and the whole economic and social progress in the future.

To prevent illegal possession and theft of electronic money by unrelated third parties, online payment is generally used in advanced information technology and institutional arrangements in the transmission channel to ensure the security of currency information transmission and the security of payment instruments.

Breakthrough three: Simplify the cumbersome electronic payment link, enhance customer electronic payment experience. As a kind of payment method or tool accepted by the society, it should have the convenience of the recipient in the use of the way and the convenience of function application, which is the convenience meaning of the use. Including the convenience of payment method, the convenience of function use, the simplicity of formalities and the convenience of system environment support.

For the net buyer, the most worrying factor is not the net goods itself, but the money security and the convenience of payment. According to the survey data show that the current domestic network silver payment success rate of about 60%, network retail Platform (station) and network operators spend a lot of money and energy to obtain orders in fact lost in vain. And fast payment by strengthening the bank and Alipay backstage innovation cooperation, simplifying the online buyer payment process, payment success rate of more than 90%. For the network retail Platform (station), it means that in the case of no additional input, only by increasing the success rate of payment, can increase the actual turnover of 30% to 50% on the original basis.

Users who use fast payment without prior opening of the net silver, as long as a bank card can be easily completed payment, the first payment as long as the prompt input card number and other necessary information can be very simple and safe to complete online payment, and is not subject to the net silver limit. Because the Internet buyers in the payment of the use of fast payment reduces the payment page and net Silver page of the number of jumps, but also reduce the net purchase payment is "phishing" site and the possibility of attack. Alipay gives the net buyer who has lost money with fast payment a maximum security commitment of 72 hours to pay in full. The 0 risk of fast payment relieves some internet buyers of the security of online payments and directly drives the rapid growth of user numbers. At present, the number of banks signed to pay for fast payment has reached 143, including 98 banks such as the four big state-owned banks have completed the line, greatly reducing the threshold of online payment.

Fast payment was born in the period of strict regulation and rapid development of electronic payment in China, which is the direct product of opening and innovation of banking and regulatory institutions. It will also lead to the development of network consumption, express services and other related industries. Fast payment, as a promising new, fast and secure online payment service, will play a great role in promoting the network retail marketing in many fields. Alipay and the major banks push the fast payment method to obtain "China 2011 Marketing Service Award of the best Pay Brand award."

Breakthrough four: To meet customer "3 A" consumption and payment needs. People want to get any retail service they want at any time (anytime), anywhere (anywhere), using any available means (anyway). Download a piece of music anytime, anywhere, send a text message, read an academic paper online, watch an electronic magazine, watch a movie online, etc. Called "3 A" business philosophy and application. One of the main advantages of mobile commerce is to achieve anytime and anywhere business processing, showing a convenient, fast characteristics, which requires support for mobile commerce to carry out the payment should be able to deal with anytime, but also show the characteristics of convenient and quick.

After card payment, network payment, mobile phone mobile payment has become the new favorite. Currently Alipay Mobile client has nearly 4 million downloads of clients, and Apple's App Store and Android harsh have reached 700,000 downloads, in addition to a large number of external download forums, websites and private communications. Pay Treasure Wireless Payment single day trading pen number has been close to 200,000 pens. Mobile phone Alipay currently has 40 million users, and PC computer online payment ratio of 1:9. At the same time, Taobao in 2008 with its products and technology in the congenital advantages and portability, the introduction of mobile phone version of Taobao, officially blown into the Wireless retail area assembly number. December 15, 2009, Taobao launched three custom mobile phones and mobile phone client High-profile launch, but also to fill the domestic mobile e-commerce field of space, so that anytime and anywhere the mobile payment added more application scenarios. The average mobile Taobao completes 83,000 transactions per hour, selling 155,000 items. This year "Double 11" mobile phone taobao turnover reached 930 million.

Payment License offers unlimited opportunities for internet marketing

Opportunity One: Bid for payment licence, lay the cornerstone of development. May 26, 2011, the central bank to the domestic 27 Third-party payment Enterprises issued the first batch of payment business license. In the same year August 31, the central bank announced the second batch of companies to obtain third-party payment licences, a total of 13 enterprises to obtain licences. On the last day of 2011, December 31, 61 third party payment enterprises were granted licences. June 28, 2012, including Suning Yi Bao, NetEase Treasure, including 95 received the fourth instalment of payment licences. At this point, the central bank issued a total of four batches of 196 payment licences, involving internet payment, mobile phone payment, prepaid card issuance and acceptance, POS receipts, currency exchange, fixed telephone payments, television payments, such as 7 business types.

With the application of Internet in economy and society more and more extensive, the Internet enterprise's electronic demand for financial industry is more and more strong, whether it has its own payment platform, become the important basis for the rapid development of domestic enterprises. Up to now, including Alibaba, Tencent, Shanda, NetEase and other Internet enterprises have received the payment license. China's big electric companies, in addition to Dangdang, Gome Online Mall, as well as group buying site have their own payment tools.

The issuance of the fourth batch of licences is a major opportunity for the industry to rise, with more heavyweight rivals joining in, paying the industry to form a complete industrial chain to provide more convenient life services for the Internet and mobile internet users. At the same time, the third party payment industry will also usher in a broader application prospects. According to Iris Consulting statistics, the Chinese payment industry in 2011, the Internet payment business transactions reached 2.2 trillion yuan, an increase of 118.1%; In the first quarter of 2012, the transaction reached 776 billion yuan, an increase of 112.6% year-on-year. The speed of China's third party payment market is evident.

Opportunity Two: Compete for electronic payment market share. Alipay (Alipay) was originally a function of Taobao company to solve the security of network transaction, the function for the first use of the "third party secured transaction model", by the buyer will pay the money to the Alipay account, by Alipay to the seller to notify the shipment, the buyer received the goods after the confirmation of the order payment will be placed in the seller, This completes a network transaction. Alipay not only from products to ensure the security of users online payment, while allowing users to pay treasure in the network between the establishment of mutual trust, for the establishment of a pure Internet environment has taken a very meaningful step. Alipay in December 2004, independent of the Zhejiang Alipay Network Technology Co., Ltd., become a affiliated company Alibaba Group. In less than six years, for E-commerce users in various fields to create a wealth of value to grow into the world's leading third-party payment companies. As of June 2012, Alipay registered users to break through 700 million, the daily turnover of more than 4.5 billion yuan, the number of daily transactions reached 33.69 million pens. Currently occupies 70% of the Internet Third-party payment market share.

Tenpay (Tenpay) is an online payment platform founded by Tencent. Tenpay and Pat Nets, Tencent QQ has a good fusion, according to the turnover, Tenpay ranked second, the share of 20%, after the Alibaba company's Alipay.

As one of China's largest manufacturers of business, Jingdong Mall, because prior to 70% of the turnover is completed through the cod, with the Beijing-East open platform business continues to expand, platform businesses need to have a new online payment system to support, Jingdong more and more aware of the control of the third Payment tool on the importance of electricity Therefore, it is necessary to acquire a payment company to make up for the lack of online payment function of the platform. Jingdong in the experience of August 24, 2011 Jingdong Mall to pay Bao cooperation expired for the name, stop and Alipay cooperation since the change to pay UnionPay online. This November 22, Jingdong Mall CEO Liu for the first time to billion state power network publicly admitted that Jingdong Mall decided to buy third-party payment tool net silver online.

Sina launched the new pay, Baidu's subsidiaries of the Hundred are not in the fourth batch of licences. Although Sina's new payment has not been able to obtain a licence, but did not slow down its microblog commercialization process, Sina Weibo is establishing and perfecting the infrastructure of Weibo, such as micro-credit system, micro-bo payment system, micro-BO data mining system and so on, and has access to a large number of third-party applications, hoping to have hundreds of millions of of user resources and applications realized the opportunity to realize, Make it the Internet e-commerce and entertainment consumption of a major import.

Three opportunities: Smart TV to pay another important entrance. For the first time, the "digital television payment" business was introduced in the fourth instalment of payment licences. Through the digital television payment business, the user can carry on the bank card payment through "The television remote control" The way, this will provide the possibility for the television industry TV shopping and the film and television VOD business to provide the payment. "TV Mall" may become another import of e-commerce, smart TV screen as a computer, mobile phone "screen" channel, and a new financial self-service payment "screen" channel. In the future, three-screen payment interaction is an important direction of business marketing.

Opportunity Four: Aiming at the O2O market, new payment solutions flourish. NFC, two-dimensional code payment, bar code payment, voice payment, shake and roll payment and other new technologies, new programs emerge, flourish.

The new opportunity for the birth of mobile Internet is O2O, the two-dimensional code will be the key entrance of line. Recently, Alipay company announced the introduction of custom two-dimensional code collection business, all Alipay users can be paid by Alipay free "to pay me" two-dimensional code consumers simply open Payment PO Mobile Client Scan code function, and take a two-dimensional code, you can jump to the payment page, after the successful payment, Money will be directly to the two-dimensional code-bound Alipay account, the payee will receive SMS and client notification. Users can also upload their own avatar photos and set up the payee name, so that the two-dimensional code more personalized. This is also an important reason to appeal to young consumers. In the past one months, with Alipay cashier has become a lot of spontaneous choice, the current national 11 cities, "smart Team", Nanning, "the Most Tide Acid shop" and Guangdong's more than 2000 "beautiful good" stores, has begun to support the payment of two-dimensional payment treasure. In addition, Alipay also quietly tested the sound wave payment method used to identify coupons in Hangzhou fruit stall. The use of two-dimensional code, sound waves and other payment methods, no longer need to worry about the needs to prepare zero cash, and do not worry about the receipt of counterfeit money, and real-time control of sales.

Tencent Tenpay is seizing the opportunity to break through 200 million of micro-trust users, to promote wealth and micro-letter cooperation. Micro-letter will be identified through the two-dimensional code, the business and users to establish a link between the formation of "acquaintances" in the form of SNS, and thus guide the O2O business. The future will also be with the micro-letter shake function combination, two-dimensional code scanning and payment combination, can achieve "that is to buy", shooting merchandise two-dimensional code can be purchased and paid. Micro-letter Tenpay will create a micro-life payment concept, a mobile phone around the world will become a reality, Tenpay will rely on micro-letter, targeted to develop a variety of payment methods and scenarios. This payment scenario and pattern will be used for dinner, KTV and other collective activities. You can also transfer money directly to your friends through a micro-letter. Micro-Life Membership card can be business concessions, and timely payment, eliminating the positioning, queuing and other links. At present, micro-life and thousands of brands have established cooperation, including SIP, Starbucks, Shanghai DQ stores. Users use micro-letter scanning merchant two-dimensional code can be opened "micro-life" electronic Membership card, access to business concessions.

Opportunity Five: NFC and etc will include all mobile services in the payment. NFC (Near fieldcommunication) contactless proximity wireless communication technology and etc (Electronic toll Collection) No parking fee system allows the crossing of the bridge, parking, commuting and other goods and services that need to be paid to become net goods , this will undoubtedly expand the boundary of the electronic Commerce transaction Object NET goods to any lawful circulation goods and service, created the infinite possibility for the merchant marketing ...

Conclusion: In this revolution caused by the core electronic payment of electronic commerce, whether it is the electric business platform operators, or online businesses and ordinary consumers, the first to use these new payment methods, will not only create a new opportunity for themselves, but also open up a new era of business and consumption.