"Electronic schoolbag" in the classroom dilemma

Here, the press and publication administration on the "will vigorously support the project of electronic schoolbags" just fell, the manufacturers there have already been in full swing action. Recently, the grand formal launch of the "Bambook" E-book reader, the price is only 899 Yuan reader is considered the most suitable for the "electronic bag" products. Coincidentally, Hanwang technology is also coming together with Intel Company to create "electronic schoolbags" news. There is no doubt that electronic schoolbags are turning from a vague concept into a hot, sweet pastry.　　However, the fact behind the heat is that the electronic schoolbag really fruition, the road is still very long. 100 billion yuan big cake causes industry "unrest" according to the Ministry of Education Statistics,　　At present, there are 320 million students in China, and the average textbook for each student is 20 copies. A total of more than 6 billion copies per semester, each school year to reach 12 billion volumes, and the students used the exercise book is a number of textbooks, each semester in accordance with the 6 volume of calculation, will reach 24 billion volumes, textbooks and exercise books together will reach 36 billion volumes, the total value of more than 100 billion yuan. This means that "electronic schoolbags" replace the traditional schoolbags, at least 100 billion yuan large market, and does not include the extension of ancillary products market.　　In fact, "electronic schoolbags" belongs to the important terminal products of education Information network, and the market prospect of government support is undoubtedly huge. The huge development prospect has triggered the digital publishing industry turmoil, according to incomplete statistics, in less than a year time, including Han Wang and founder of the dozens of E-book readers have launched the "electronic bag" products. "But these products simply cannot enter the market.　　"A well-known Chinese E-book reader sales manager Wang Wei reluctantly pointed out." "My life was completely disrupted by the 4 words ' electronic schoolbags '. "At the end of last year, Wang Wei was attracted by the company's monthly salary and generous corporate benefits and joined the E-book reader industry."　　The company arranged to give him the first job is to promote the "electronic bag" products, Wang Wei began to sell more than six months. "E-Bag" is now located in the early teaching machines, electronic dictionaries, point reading machines, learning machine after the fifth generation of students to teach auxiliary products, from the real sense of the provision of electronic teaching materials to read the product is still far from the difference. This is mainly because the domestic ' electronic schoolbags ' products have not been accurate concepts and standards. "Wang Wei said," Everyone is to do their own, do not understand the ' electronic bag ' does not matter, as soon as the launch of products to the press and publication department and other relevant departments sent to obtain the government's funding support.　　In this way, the whole market was "rewarded" by the culture of the bad. Electronic textbook: A game of the new and old publishing industry Wang Wei this once the IT Product "gold salesman" in the "electronic bag" but touched a nail. "It is technically not a problem to realize the computerization of textbooks," he said. But now the problem is in the promotion and content.　　"Open the folder, pull out a handful of A4 paper, Wang Wei began to promote the reporter" electronic schoolbag. "The content of our product is made by teachers from high School of Tsinghua University and HuanggangText information. and covers the last 10 years of all the college Entrance examination questions, the teacher for each problem to do a detailed solution, and product content covers all subjects of the teaching materials. have bookmarks, handwriting, and other features ... "In less than 5 minutes, Wang Wei introduced his product. "But plainly, this is still an upgraded version of a handheld learning machine, do you think anyone can?" No textbook content is nonsense! Wang Wei reluctantly said, "E-bag" to get the approval of school parents, must still rely on the content. Now all of the ' electronic schoolbags ' products in the market can not provide a complete textbook content, what is the difference between what we sell now and other auxiliary teaching materials? "Why is the government supporting the development of the electronic Schoolbags project, but not fully releasing the contents of the textbooks?"　　Wang Wei has always been puzzled. A government official, who declined to be named, provided answers to Wang Wei's doubts, and the largest short board of "electronic Schoolbags" was the textbook content. "As long as the content of the teaching materials, ' electronic schoolbags ' in the national popularization of a year's time." We have conducted a survey, and 70% of parents and schools have indicated that they can accept the replacement of the traditional paper textbooks with the "electronic schoolbags" with the contents of the textbooks. But the key is that once the textbook content is digitized, the traditional publishing industry is facing death. The official said that at present, at least 70% of the domestic publishing house is dependent on teaching materials to support the survival of resources, if the government required publishers to provide electronic materials, then these publishers are facing death, and because the proportion of traditional publishing and digital publishing is difficult to determine, So the textbook digitization is still a relatively distant thing. In addition, the national textbook version more, update speed is also relatively fast, textbook publishing in the country has been in the situation of local monopolies, so to achieve nationwide "electronic bag" project plan still need to solve too many problems. "Electronic schoolbags" in the future promotion of the traditional publishing and digital publishing benefits must be safeguarded, and now to achieve this guarantee, may still be a relatively distant thing. "The current level of E-book readers difficult to enter the classroom" I am not optimistic about the E-book reader to become an ' electronic schoolbag '.　　Zheng, director of the Department of Electronic Audio-visual Network branch of the Institute of Foreign Affairs. For some people said E-book reader industry development problem is not rich in digital content resources, to this, Zheng also very helpless, "we have long been focused on the field of digital publishing." As early as 2009 years, the Institute has set up a dedicated ' Digital Resource Center ', the development of content management platform, collaborative translation platform and other work platform, and more than 20 people responsible for digital data collation, conversion, warehousing, etc., has invested millions of yuan.　　But so far, there has not been a domestic brand E-book reader to let Zheng "see eye", even outside the institute launched a digital thesaurus products in the simplest search function has few support, not to mention the depth of digital products. Just two days ago, Zheng went to Apple China to learn how to develop more suitable software on the ipad. ToSince April, the Institute has published nearly hundred courses of learning software and dictionaries at Apple Stores, the Chinese-English, Dehan, French and Chinese dictionaries were digitized, and the software was put on the ipad software platform, and the dictionary of paper media placed in the Confucius Institute was put online for downloading and learning Chinese for the world. Users can retrieve, watch video teaching, listen to audio and so on.　　Currently, the software has been downloaded more than tens of thousands of times worldwide.　　Zheng said that the institute's current strategy is, on the one hand, waiting for a powerful product to come out, on the other hand constantly doing enough to improve their digital product content, for the future of the development of digital products to lay the foundation. Today's E-book Reader in addition to high prices, not user-friendly, the electronic content of the load is not enough, in the distribution of benefits still need to be clear. She calculated for the Reporter: A dictionary if the price of 50 yuan, E-books sold to 3 or 50 percent, and then to the new typesetting, equipment division and other costs, the final profit and books, or even lower.　　and the current number of E-book readers is still relatively small, did not form a large-scale purchasing power, "electronic bag" the development of the publishing industry has not brought about the level of profit growth, it is not difficult to understand the publishing industry is not very positive mentality. Industry giants seize the market opportunity e-book reader into the classroom has become a hot topic, in this regard, the industry as a symbol of the company's Han Wang obviously behind.　　So far, Hanwang does not have a real e-book textbook. Wang, vice president of the Wang Banjiang, general manager of the Department of Electrical paper, said, "Our ' electronic schoolbag ' is mainly aimed at students of the teaching and auxiliary digital content, including from primary school to high school teaching auxiliary books." Wang Banjiang admits that e-books are not yet ripe for development. E-book reader instead of textbooks really into the classroom, I am afraid there is a long way to go. "Technical level alone, there will be color, you can take notes, price costs, power consumption and other difficulties." In addition, the effective convergence of education content, how to reform the education system, how to charge the electronic textbook, How to solve the copyright problem, how to put the Xinhua bookstore system, and how to change the teaching mode are all problems. "Obviously Wang Banjiang also know the press's mind, they believe that the current e-book into the classroom time is immature, if you want to make money, must be in the business model of innovation, benefit protection." He thinks it is all in the "speculation concept", in fact, we are in the groping period, the real replacement of paper-based textbooks or need time.　　Wang Banjiang told reporters that their strategy-to teaching materials to help cut into, as students extracurricular auxiliary partners, to provide back words, extra-curricular reading functions, similar to the accumulation of learning products. The idea that electronic devices like the ipad are the most likely to come into the classroom in the future, Wang Banjiang disagree, is that a long look at the ipad will still have an adverse effect on the eyes, especially if the students are still in development. At present, there are already e-ink screen can achieve color effect. Also, the ipad can surf the internet, kids surf the internet, play games, or browse unhealthyContent, which is difficult to monitor.　　He thinks it's better to develop a targeted E-book reader. For China to realize the E-book reader into the classroom, Han Wang, the director of the company's electric paper Chen Shaoqiang is very confident, he told reporters that the Beijing Science and Technology Commission has allocated a group of funds to Han Wang for the "electronic bag" research. He even said that with the development of computer science and technology innovation, six months, or a year later, Han Wang can develop the publishing industry satisfactory E-book reader. "What kind of screen is the" electronic bag "that eventually comes into the classroom, or is called an E-book reader or a netbook, or a tablet computer is just a concept, the key is to market recognition.　　Wang Banjiang believes that E-book readers need to go into the classroom without the government's promotion.　　Occupy the southern site E-book Reader "one elder brother"-Yi Doctor has been "quietly" ashore, to play a battle in Normandy, aspiring to occupy the student market heights. As early as last year, Dr. Yi made the "beetle plan", with a clear target--locking in the student category and solving the problem of heavy school bags. Dr. Yi, Chairman Yang told reporters that they and the Guangdong Provincial Publishing Group Digital Publishing Co., Ltd., Beijing People's Hope Network Information Technology Co., Ltd. jointly develop the "electronic Bag" project. The project is not a learning machine, E-book reader and notebook computer which is generally used in education, but a new integrated system of basic mobile education services, which is constructed with modern information technology and educational technology. To "content + Terminal + platform" as the building model for teachers, students to provide standardized, personalized, interactive mobile education and teaching solutions to achieve "education everywhere, learning anytime, anywhere" concept.　　In addition, Dr. Yi's products also took the lead in the electronic reader's price dropped below the thousand yuan. Although Dr. Yi is Costraint, he has to make a simple choice. There are many problems in front of us. "E-Bag" is a big market, but it is rather difficult to do. "Yang Some reluctantly said," all know that the largest profit in the publishing industry from teaching materials, if the direct promotion, or even replace the paper medium textbooks, will certainly not succeed.　　To this end, Dr. Yi proposed a circuitous route, teaching auxiliary up and down time, to become the supplement of paper medium textbooks. Even the willingness to bend to the knees to supplement the textbook is fraught with hardship. Even market research is difficult. Either the school does not let the investigation, or is the investigation of the students intentionally joking, not serious, random fill, and finally void.　　Smart Yang changed the hard propaganda, this time he joined the Guangzhou Municipal Bureau of Education, for 1600 primary and secondary schools produced the Asian Games propaganda Exhibition board, but each display board has printed easy ph. In addition, the "electronic schoolbags" also exist whether the product is durable, user's reading habits are accepted and the price and so on. In the United States, a book is 20 dollars, and an e-book reader is more than 100 dollars.　　And we're obviously not going to be able to sell more than $100. Yang firmly believe that the future reader must be able to enter the student classroom. ThisWe need manufacturers to innovate, the reader is not more than the appearance, price, than profit space, but should find suitable for their own market. For the ipad, which is now limitless, Yang says it will not be the product of the class. "The ipad, though I bought one, is realistically saying that everyone who touches the ipad will choose to buy it." But when I read e-books, I used Dr. Yi. Because there are so many bright spots on the ipad, it's hard to control what students are doing with their textbooks if it's multi-functional and multimedia. "Yang suggested that the state should set up a common platform, build a fair mechanism, the people's education press, local education press textbooks on the above, any manufacturer can use." (newspaper reporter Xu Nan Zhang/Venjiaojian/comics)