Elementary Introduction to SEO basics and core technology

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This article is mainly for those SEO novice to see, Master please pass by. I have been in touch with SEO for several years, I remember just contact with SEO, feel very mysterious, very inscrutable, it is not. SEO is actually very simple. A year ago I wrote "How in one months time to the site from 0IP to do 5000IP," mainly some new stations to build up some simple SEO skills, interested friends can also go to see.

Here is a brief talk about the basics of SEO:

Building new station:

First, choose the direction of their own station, type. Simply put, what kind of station do you want to do? A lot of beginners heard that webmaster Friends of the site traffic high, make money, on the peremptorily rushed, I want to do this type of station. This is a big mistake, others can succeed, you can not necessarily succeed. No matter what type of website you do, you must do the analysis before doing it. 1. Analyze the competitive strength of this type of website. 2. Analyze whether you have the ability to do well, the technology can be guaranteed. 3. Analysis If you do this station, the energy value is not worth. Make sure you build the type of website, also need to analyze which competitor's website, learn its essence, go to its dross.

Second, select the appropriate domain name. A lot of people say, good domain name is half of success, this sentence has very reasonable, good domain name easier to let people memory, of course, good domain SE (search engine) also like. But now register domain name, what kind of domain name is good domain name? In short, it's three points: 1. Short domain name; 2. Easy to remember; 3. Easy to spell; 4. The domain name should have meaning.

Example a domain name: www.xuegupiao.cn, with a little ad, sorry. Analysis of domain names, domain name is not too short, but also barely passed, the domain name because it is to learn the pinyin of the stock for memory and spelling, and site selection of keywords, so this domain name for this site, is a good choice.

Third, select the Site keyword. This is important for SEO, only choose good keywords, to get more traffic. According to the type of site you choose, select the analysis, select keywords. Analysis, choice of keyword tools There are many, here I recommend a I often use the http://tools.beijing-seo.org/baiduindex/effect is not bad. With this tool, you can choose long tail keyword. Now Stationmaster's competition is more and more big, the choice long tail is also a although helpless but very effective choice. Simply say how to choose the long tail: I personally have a website construction site, the choice of keywords are: "xx website construction, XX website promotion", some novice said, directly do "website construction, website promotion" These two keywords is not better? Can get more traffic, and then more lists. Because the long tail can be easier to do up, but also involves the analysis of the user's search habits. So within one months, I put my website to build studio website to do Baidu, Google first. Because do is a level two city, so the flow is not too high. Every day 30-50ip, but also can receive a few orders each month, enough. Because of the fear of advertising is not put address, have to learn friends, add me qq:27-28-26-640.

Iv. establishing the website. According to the choice of good keywords, set up the corresponding columns. General Novice Station because the technology is limited, most of the use of CMS, here recommended two, ASP recommended Kingcms, PHP recommended Dede. Because of their own one with their products, here to give them publicity. The process of establishing a website must pay attention to, more own analysis choose good keyword, layout entire website. Specifically which pages to put which keywords, you need to consider good. Do not have the same keywords for each page. The homepage of the site is a few of their own choice of key keywords (the most important keywords), column page, column name-related keywords (long tail), appropriate to add a certain long tail keywords. Content pages are mainly related to content on the line, there is no need to accumulate some other keywords. For example: Home title:qq space _qq Space Code _ Free Space Skin _ _xx Space Station List page TITLE:QQ Space message Code _ color space to celebrate code _ the mainstream Message Code content page title: Personalized Couple fashion space message code XX space Station. Specific keywords in the layout of the page, the next time to write a specific article. Site URL path Optimization: Try to make the URL structure clear, simple. Now the CMS supports static, so this is not discussed. The path to the site does not have to be more hierarchical. Although the path contains the page titile keyword, but the path is too long, search engine difficult to give good weight. The length of the page title is controlled within 30 characters (30 characters equals 15 characters).

Five, good website content. "Content is king", this is an invariable common sense. The core of website value is its content. So it is enough to see the importance of content, so when updating the content of the site must pay attention to the original content. Spiders and robots are both hungry and thirsty. Original things can make search engines more like, nature can make your site get better weight. Can not original time, also must be false original. Simply copying and pasting is not a long-term solution. So don't say much, good content can create good website.

Six, included and outside the chain. Site by the major search engines are included is a very simple thing, we do not think it too complex. Outside the chain in determining the ranking of search engine weights played a crucial role, Tong teacher once said: if there are 10,000 people to "Wang" as the key words to connect to my site, then you search in Baidu, the top of the list in the forefront of the affirmation is my station. (Sorry, a few years ago, the exact words remember not very clear). This is enough to explain the importance of the chain, in the search for the chain, we must first analysis, do not blindly exchange links, or extremes. Exchange links with good websites to get good returns. and exchange links to pay attention to the relevance, preferably with their own site related to exchange links. As for those sites are good sites, you can link, those best not link, this needs your own consideration, analysis. You can look at some of the other articles in A5. The chain needs to stick.

Imagine adding 10 more chains a day, how many in one months? It's important to stick to it. SEO core technology, do not impetuous. Each step must be careful, not impetuous, each step must be analyzed before making a decision. SEO Technology (knowledge) can be accumulated and perfected. But the mentality of SEO is not easy to change, today said so many simple knowledge of SEO, is to attract the attention of novice and help it get started, its purpose is to let those SEO novice, in learning SEO, must start to cultivate the habit of adhering to, here the insistence actually includes a lot of meaning, Generally speaking, it is a good habit. So that you can continue to progress, you can succeed.

Stick to the effect. Insist is, the mess said a big throw, please advise.

Author Ice. qq:27-28-26-640 have exchange experience friend add me QQ, not sincere don't disturb.