Elephants dancing: The Crisis and machine of Microsoft transformation

The 2014 build Convention, Microsoft once again identified the transition strategy, in the mobile, desktop and cloud services in three areas to make a new system deployment. Microsoft was like a slow-moving elephant, witnessing a competitor running farther and further. This time, the new CEO of the software giant Microsoft can really get rid of the previous repeatedly defeated nightmare, really realize transformation and breakthrough? The clumsy elephant, Bill Gates, Microsoft co-founder, said Microsoft would be 18 months away from bankruptcy. With Microsoft's global software industry's status as a Big Mac, this may be a little exaggerated. But perhaps Gates himself would not have imagined that Microsoft would now face a huge crisis and a sense of loss, as it has never been before. In terms of performance, Microsoft is not too much of a crisis. Relying on the desktop system and the enterprise software market can not be shaken position, Microsoft has maintained strong performance, revenue and profit growth year after year. Microsoft, the world's largest software company, implemented software revenues of 65.7 billion dollars last year, more than the second and third Oracle and IBM combined. But the advantages of the traditional field do not represent everything. Beautiful performance, unable to block Microsoft's share price downturn. With no new growth prospects, Microsoft's share price has stalled for more than 10 years and weathered the lost 10 years. With smartphones and tablets becoming the main Internet portal for individual users, Apple and Google have formed an unshakable rivalry in the mobile arena, with stock prices soaring and market capitalisation surpassing Microsoft as a new symbol of the technology industry. Whether it's smartphones or tablets, Microsoft moves much earlier than Apple and Google, but it eventually loses market opportunities in the mobile era to rivals because of its blind self-confidence, slow action and chaotic positioning, and can only play the role of market share without any severity. If Microsoft had been looking to break through in mobile for almost four years from Windows Phone 7 in 2010, Microsoft had been working on the PC market for nearly two years with Windows 8 in 2012. But every time the press conference is full of confidence, and the actual results are very little, Ballmer (Steve Ballmer) 's iconic self-confidence has become the biggest irony; in the eyes of the media and the market, Microsoft seems to have become a mess with the declining PC market. Google and Apple already occupy more than 90% per cent of the market for smartphones and tablets, and, according to Gartner, last year Microsoft's WP smartphone continued to have only 3% of global market share after a strong 91% growth, compared with only 2% of Tablet PCs. In the Mobile world, Microsoft has no heavy sauce role and can only charge Android royalties. Investors have finally lost their patience. Under continued pressure from the market, Ballmer, who was in charge of Microsoft in 13, was forced to resign last August. He has just proposed the transformation of equipment and services strategy, the completion of the Microsoft management structure and the restructuring of senior managers. More notably, Microsoft's soul character coversHe also resigned as chairman of the Board as a technical advisor. The rumored Ford company and Qualcomm executives finally did not come, Microsoft finally safely chose the Saya Nadra cloud business Executives Satya Nadella Banbaulmer, continue to seek transformation and breakthroughs. Nadra also put forward a new approach to mobile and cloud priority to further promote the transformation strategy of the equipment and services of Ballmer.