Eliminate user aesthetic fatigue and make Web site stickiness and profit double growth

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Webmaster as the site manager at the same time, is also a lot of users of the website, want to operate a website, not only to stand in the perspective of managers to think, but also to jump out of the role from time to time, as the site's users, to try to figure out the user's mind and make targeted operational decisions, so as to make the site really get As a user, we have such a feeling, when you are already very familiar with this site, for the page design, column settings, content and other factors are very understanding and familiar with, at this stage will easily gradually produce "aesthetic fatigue."

What we call "aesthetic fatigue" is when people face their familiar people or things, when it reaches a very familiar point, the object remains the same, there is no fresh change, there is no new passion and passion to inspire new circumstances, people naturally produced a "boredom", as we are familiar with the "seven-year itch." This feeling is very normal, but for the webmaster is not good news, because this means that the next step for users is to gradually reduce the patronage of the site, instead into the arms of other competitors. Therefore, the elimination of the user's "aesthetic sense of fatigue" is the development of a relatively stable stage after the need to pay attention to and start to change the problem. How to eliminate the user's sense of aesthetic fatigue?

First, from the Web page layout design for regular adjustment

When the site developed to a certain stage, with a more stable user groups, as users of the site layout has become accustomed to, resulting in the original page design again difficult to their impact and attract. After a certain time interval, regular web page layout design adjustment and innovation, without affecting the site SEO effect, under the premise of the corresponding such as picture elements, color elements, column structure, convenient buttons, such as visual attraction effect of the changes, can provide users, especially the old user to bring fresh feeling, Bring the site back to new visual appeal. In the process of adjustment, we can actively encourage users to make suggestions, which is also a rare opportunity to enhance contact with users and interactive exchanges.

Second, from the content of the site to enhance innovation and high frequency update

Content for the site is like a person's behavior, it is the user to judge the quality of the site, whether the site can produce a good impression of the important factors. Along with the development of the website into a stable period, site collection and ranking gradually stabilized, at this time the most easily let the webmaster produce complacent mood, content update than before not only in the frequency, the number of decline, for the quality of the gatekeeper will also relax, this situation is easy to let the old users have disappointment and thus lead to the loss of users. Therefore, we must always maintain strict attitude, for the content of the importance to consistent, through the content of high-quality checks, innovative content composition, maintain a high frequency content update speed, so that users can always get fresh information and resources from the site, so that will make the site continues to attract users, maintain high viscosity.

Third, enhance the attraction from the website advertisement layout and the design

While the site is getting more attention from its own page design and content updates, there is also a point that can not be ignored, both to eliminate the user's "aesthetic sense of fatigue", but also for the site to bring higher advertising profits, that is, advertising layout and design of the regular change and innovation. Advertising elements as a part of the content of the site, its position layout and style of time has formed a stable fixed formula, so that users have been accustomed to their existence also understand their advertising nature, then a large number of old users will choose "direct disregard", For ads that require a click-through rate, it means the loss of a partial hit source. Therefore, the webmaster should be actively concerned about the advertising position of the click, after a certain period of time, they began to cooperate with the site page design adjustment, according to the user's habits, advertising position and the display of advertising to adjust and innovate, so that advertising becomes a constantly changing page "new elements", increase by the new and old users attention and click the chance, Increase the profit of clicking ads for the site.

In a word, the user's "aesthetic fatigue" is a normal phenomenon, if neglected its existence, ignoring its negative impact on the development of the website, will inevitably lead to aesthetic fatigue caused by the loss of users. Webmaster If you can properly solve the user's "aesthetic fatigue" of the site, not only to make the site continue to maintain the attractiveness of users, so that users of the site's viscosity constantly improve, more can make advertising and other elements to maintain the temptation to increase the relevant earnings, kill both. This article by http://www.onsjia.com original first, reprint please retain the source.