Eliminating user's doubt is the foundation of winning marketing website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The construction of the marketing Web site has repeatedly been mentioned by many companies, and many network companies have started to sum up experiences from practice, and launched the theoretical research on the construction of marketing-oriented website. Put aside the form of marketing-oriented web site construction does not talk about, because the form can have a lot of e-commerce sites are marketing-oriented sites, such as Jingdong Mall and Taobao. Ordinary corporate websites and even personal blogs or BBS forums, because they can bring help to sales, from this aspect to understand, but also marketing-oriented website. Therefore, the marketing site is a very broad definition, as long as the network through the Web site to bring help to sales, it can be defined as a marketing-oriented site. On the contrary, those who do not help sales or have no positive effect on the site, will not be a marketing-oriented site. The website wants to play the marketing effect, wins the user and the visitor's trust is the first step, but eliminates the user doubt is the Victory Marketing website Construction Foundation.

Eliminate user concerns, that is to say, allow users to browse the site, even if not generate trust can not create doubts. Although now many network companies are marketing-oriented website construction as a gimmick to attract users to expand the market. But it does not understand the essence of marketing-oriented website, a user after looking at the site of doubt, but also talk about what marketing? For example, when a user searches through a keyword, it opens a top-ranked site, but waits for half a day without opening it, or even opening it slowly. This kind of website design is again good, is also contrary to the nature of marketing-oriented website. The following is the author in the construction of the Web site summed up, some easy to let users have doubts about several key links, marketing-oriented web site construction to reassure users of the retreat from the following five points of attention.

Doubtful one: The page design is too rough

As a first impression, the website art design is never a trivial matter. From the perspective of corporate website construction, the vast majority of sites in the function is not very different, more than 90% of the difference from the page art design. Throughout the development of the website construction These years, the page design is more and more fine, specialization is a trend. Some have the strength to care about the quality of enterprises, in the construction of the site will also find professional advertising planning company for art design production and marketing positioning. And some large enterprises in the VIS, also has included the basic concept of web design. The website is also one of the display window of the enterprise image, but the design rough website, the first influence is the enterprise influence, second will cause the user to doubt.

Doubt two: content copy more plagiarism

Whether from the user experience or search engine on the quality of the site's knowledge, the original site to meet the theme of high-quality content is necessary. Now most of the corporate web site has three problems, the first is a lot of web site construction after a long period of lack of basic maintenance updates, the news on the site or a few years ago the content. Lack of updated web sites, users see the site has been for a long time did not update the maintenance, think of the site owners are not enough attention to the site or management confusion; the other one is the lack of original content of the site, most of the duplication of plagiarism, this on the small micro-company's web site is particularly The third problem is that the quality of the site is poor, compared to those copied content, typos full of statements of the site content is more likely to cause users worry.

Doubt three: the website runs unstable

Causes the website to run the unstable factor to have many, the website program writes unreasonable, the website host configuration performance is not good and so on, will bring the website to run the instability. So the author has always held a point of view, that is, website construction is only the first step, the site's later maintenance and operation of the security more important. Many enterprises in the design of the site to spend tens of thousands of of thousands of dollars at all costs, but the stability of the site is inadvertently attached, and most of the problem is to buy a website host too stingy caused. In order to ensure stable operation of the website, a reality that can not be ignored is China's interconnected environment, because sometimes we visit the site when the speed is very fast, but the user visited when there was a problem. The purchase of multiple-line BGP host or the use of multi-line access to the cloud computing host, is the current environment to solve the Web site to operate the interconnection and interoperability of the only way. If it is the website data Exchange volume and the traffic volume is big, eliminates enhances the website host's own performance, in certain bandwidth accesses the general node to use the CDN acceleration is also a better solution.

Doubt four: sales operation without qualification

Compared to ordinary e-commerce sites, Taobao Mall ahead of Taobao Market, and business-to-business business-oriented Taobao market is also ahead of the company's own shopping mall site. Why? Because of the lack of integrity in China's e-commerce environment. Fear of being cheated is the majority of users do not dare to choose the main reason for the small and medium-sized electric business, because the purchase of products even door-to-door, but also need to pay money. This may also be why the North Dragon Network United Cnnic Fu as soon as the introduction of a credible certification, it is welcomed the reasons, but the real customer trust also need to come from the site itself. For example, to ensure that the site domain name, organizers, record information and the site listed in the same four, in the obvious place to display business qualifications, are a good way. So based on this, if the enterprise to do site positioning in marketing is bound to host the site in the territory, and carefully completed ICP procedures.

Doubt five: Follow-up service is not guaranteed

For example, users want to do a website, and then find several online companies on the Internet to compare. Aside from worrying about the business qualification and design capabilities of each company, what are you worried about? After the service, because most of the company's after-sales service is not optimistic. To eliminate the user's concern, on the one hand, the specific columns on the Web site to clearly display the service guarantee and solutions, the second is to show the cooperation of the customer case and the corresponding evaluation, because in the view of the user, has tried to service users have the most say. Outside the site construction, corporate reputation and the creation of Word-of-mouth is also very important, and soft wen is a good way, and this method has been successfully used by many companies.

To win the trust of users is a comprehensive process, the first is to eliminate the user's doubts, in the marketing of Web site construction practice is even more so. Many trade companies without production plants, through the perfect website, can do business as well. It is precisely because some trade-oriented enterprises are familiar with the network marketing, there is no factory lack of strength to need more packaging more need to promote the site. Ma said small and medium-sized enterprises need the Internet more, in all marketing methods, Internet marketing is also the most cost-effective, the most rapid way to see the effect. Unfortunately, according to the Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) observation, many companies do not use the Internet resources, at least in the network marketing due to the power of the site construction, has been lost at the starting line.